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购车预算15万元,有哪些“高配低价”机会?
Xin Jing Bao· 2025-10-27 11:17
Core Insights - The domestic passenger car market in China has reached historical highs in production, retail, and export volumes in September, with the penetration rate of new energy vehicles rising to 57.8% [1] - The competition among major automakers is intensifying in the mainstream price range of 180,000 to 200,000 yuan, leading to a stabilization of pricing strategies and a decrease in price wars [1] - Consumers are shifting their focus from new cars to the second-hand car market, emphasizing quality and cost-effectiveness, with a notable increase in second-hand car transaction volumes [1][2] Industry Trends - The second-hand car market is witnessing a trend of "high configuration at low prices," reshaping the purchasing logic for mid-range vehicles as consumers seek value within limited budgets [2] - Data from the China Automobile Circulation Association indicates that the national second-hand car transaction volume reached 1.7944 million units in September 2025, marking a month-on-month increase of 5.1% and a year-on-year increase of 8.2% [1] Consumer Behavior - Consumers are increasingly prioritizing aspects such as configuration, intelligence, and resale value when purchasing second-hand vehicles, alongside considerations for space comfort and brand quality [1] - A budget of 150,000 yuan has emerged as a new "blue ocean" for consumers seeking quality and value in the second-hand car market, allowing for upgrades in features and brand experience [1] Purchasing Guidance - Consumers are advised to focus on "ask more, look closely, and ensure guarantees" when selecting second-hand new energy vehicles, with platforms like Guazi providing direct supply and competitive pricing [3][5] - Key steps in the purchasing process include using AI assistants for demand clarification, checking vehicle conditions through video, and ensuring battery health with dual insurance options [5]