激烈竞争下，明星车型也遭遇滑铁卢。 11月，车市行情急转直下，各种车型的销量在竞争中出现剧烈分化。 懂车帝的最新数据显示，11月，在总销量超过3000辆的车型中，有139个车型出现了销量下滑，17个车型的销量下滑幅度超过3000辆，其中不乏一些今年 大热的明星车型。 销量下滑最厉害的是长安lumin。这款均价在10万元以下的小车，当月销量11744辆，较上月下降了8776辆，环比跌幅（以下跌幅均为环比跌幅）43.7%， 排名由12降至53。纵向对比，该销量成绩仅好于今年其在1月和2月的表现。 小鹏P7月销量从5662辆跌至2882辆，跌幅49.1%，排名来到207。领克900的销量从7048辆跌至4330辆，跌幅38.6%，跌至156名。 东风日产N7在11月销量为4016辆，跌幅38.6%，这也是该车型在8月越过10000辆峰值后，连续第三个月环比下滑。 小米SU7在11月销量为12520辆，已经连续四个月下滑，较今年7月的巅峰销量24410辆下滑了48.7%。 不过，部分新势力车企的单车销量下滑与其阶段性销售重点车型不同相关。比如零跑汽车虽然在C11和C16两款车型的销售量出现下滑，但新品Lafa5在上 ...

Core Insights - The domestic passenger car market in China has reached historical highs in production, retail, and export volumes in September, with the penetration rate of new energy vehicles rising to 57.8% [1] - The competition among major automakers is intensifying in the mainstream price range of 180,000 to 200,000 yuan, leading to a stabilization of pricing strategies and a decrease in price wars [1] - Consumers are shifting their focus from new cars to the second-hand car market, emphasizing quality and cost-effectiveness, with a notable increase in second-hand car transaction volumes [1][2] Industry Trends - The second-hand car market is witnessing a trend of "high configuration at low prices," reshaping the purchasing logic for mid-range vehicles as consumers seek value within limited budgets [2] - Data from the China Automobile Circulation Association indicates that the national second-hand car transaction volume reached 1.7944 million units in September 2025, marking a month-on-month increase of 5.1% and a year-on-year increase of 8.2% [1] Consumer Behavior - Consumers are increasingly prioritizing aspects such as configuration, intelligence, and resale value when purchasing second-hand vehicles, alongside considerations for space comfort and brand quality [1] - A budget of 150,000 yuan has emerged as a new "blue ocean" for consumers seeking quality and value in the second-hand car market, allowing for upgrades in features and brand experience [1] Purchasing Guidance - Consumers are advised to focus on "ask more, look closely, and ensure guarantees" when selecting second-hand new energy vehicles, with platforms like Guazi providing direct supply and competitive pricing [3][5] - Key steps in the purchasing process include using AI assistants for demand clarification, checking vehicle conditions through video, and ensuring battery health with dual insurance options [5]

Group 1: Audi E5 Sportback - Audi E5 Sportback officially launched pre-sales on August 18, with a price range of 235,900 to 319,900 yuan [1] - The vehicle is based on a smart digital platform co-developed by SAIC and Audi, positioning it as a pure electric mid-size sedan with single and dual motor versions [1][4] - The design closely follows the Audi E concept car, featuring a closed front face and hatchback shape, with a sporty aesthetic highlighted by dynamic lighting [1][4] - Dimensions are 4881mm in length, 1960mm in width, 1479mm in height, and a wheelbase of 2950mm [1] - Interior features include a 59-inch integrated screen, Qualcomm Snapdragon 8295 chip, and a minimalist design [2] - The vehicle supports advanced driving assistance with 27 sensing hardware components and NVIDIA Orin-X chip for various driving scenarios [4] - Powertrain options include single motor versions with 299 hp and 408 hp, and dual motor versions with 525 hp and 787 hp, with battery capacities ranging from 76.2 to 100 kWh [4] Group 2: Market Competition - The E5 Sportback enters a competitive market against Tesla Model 3, NIO ET5T, and Zeekr 007, showcasing strong product capabilities in smart features and performance [6] - The model's market performance will heavily depend on consumer recognition of "Audi manufacturing" quality and brand heritage, reflecting Audi's localization strategy in China [7] Group 3: GAC Haobo HL Range Extender - GAC's Haobo HL range extender version launched on August 19, with a price range of 269,800 to 299,800 yuan, featuring a 1.5T range extender system [9] - The vehicle offers a CLTC pure electric range of 350 km, with a focus on reducing entry price compared to earlier electric versions [9][12] - Dimensions are 5126mm in length, 1990mm in width, and 1750mm in height, maintaining a business-oriented design [9] Group 4: Extreme Fox T1 - Extreme Fox T1 pre-sales began on August 22, with a price range of 68,800 to 93,800 yuan, marking the brand's first A0-class pure electric vehicle [14] - The vehicle offers a maximum CLTC range of 425 km and features a spacious design with dimensions of 4337mm in length, 1860mm in width, and 1572mm in height [14][16] - Interior includes a 15.6-inch central screen and customizable cabin functions, targeting the competitive small electric vehicle market [19] Group 5: Haval Menglong PHEV - The 2026 Haval Menglong PHEV launched on August 19, with a starting price of 173,800 yuan, featuring updated design and second-generation Hi4 hybrid technology [21][22] - The vehicle offers a maximum pure electric range of 200 km and dimensions of 4800mm in length, 1950mm in width, and 1843mm in height [22][24] - Competing in the compact SUV segment, it aims to attract outdoor-oriented users with enhanced electric range and intelligent driving capabilities [24] Group 6: Dongfeng Fengxing Xinghai V9 - The 2026 Dongfeng Fengxing Xinghai V9 launched on August 21, with a price range of 179,900 to 199,900 yuan, featuring a 1.5T plug-in hybrid system [27] - The vehicle offers a CLTC pure electric range of 200 km and a total range of 1300 km, with a length of 5230mm and a wheelbase of 3018mm [27][30] - Competing in the mid-large MPV market, it emphasizes space and configuration, although brand recognition remains a challenge [31]