Core Viewpoint - The company is undergoing a strategic retreat from the C2C market, focusing instead on the C2B2C model, which has led to user dissatisfaction and a loss of trust in its platform [3][5][11]. Group 1: Strategic Shift - The company has limited its C2C trading categories to only five, which has frustrated users who expect a broader range of options [3][5]. - The founder believes that the key to survival lies in this strategic retreat, as the C2C business has been a financial burden despite accounting for about 30% of total business [5][6]. - The company is attempting to differentiate itself from competitors like Xianyu by emphasizing its C2B2C advantages [6][11]. Group 2: User Trust Issues - The company faces a significant trust crisis due to past incidents, such as the "Monkey Big Shot" event, which raised doubts about its quality assurance processes [10]. - Users have expressed disappointment over the company's lack of transparency and communication regarding changes to the platform [3][5]. - The company’s efforts to establish trust in its luxury goods segment are complicated by the inherent challenges of verifying authenticity in high-end products [9][10]. Group 3: New Business Initiatives - The company has opened a new physical store, "Super Turn," focusing on second-hand luxury goods, which reflects its pivot towards a lifestyle e-commerce model [7][9]. - The founder has emphasized the importance of creating a lifestyle brand, aiming to reshape user perceptions and engagement with the platform [9][12]. - Despite these efforts, the company faces challenges in scaling its luxury goods segment due to high costs and low turnover rates [12][14]. Group 4: Market Position and Competition - The company’s monthly active users have significantly decreased, indicating a struggle to maintain its market position against competitors like Xianyu, which has a much larger user base [6][12]. - The company is expanding its C2B2C services to include over 20 categories, but sales outside of mobile phones remain low, highlighting the difficulty in diversifying its offerings [13][14]. - The competitive landscape is intensifying, with Xianyu also expanding its services and user engagement strategies, further pressuring the company to adapt [12][13].