转转再次转型。9月22日，转转集团宣布逐步关停C2C模式的"自由市场"，彻底告别这一曾为核心但如 今占比不足3%的业务，转向以质检和服务为核心能力的C2B2C模式。当然，这也意味着转转会越来 越"重"，聚焦于重资产运营模式。 转转集团CEO黄炜坦言，"是时候做取舍了"。这份艰难取舍既是转转在业务重心、资源分配、成本投入 等方面的多维考量，也是其对未来二手交易市场竞争方向的综合判断。近年来，闲鱼等平台逐步纳入更 多B端商家，在质检等环节的介入更深，二手电商的竞争导向已从过去的流量转变为服务与效率。获得 更多信任和成交，成为企业更为看重的事情。 关停C2C业务 公告显示，转转集团将逐步下线"自由市场"业务，其他业务线正常运转。对于此次"自由市场"业务下 线，转转集团方面承诺将确保用户交易服务平稳过渡。据了解，"自由市场"业务为C2C模式，个人卖家 直接向个人买家提供商品或服务。同时，公告中称，自今年9月24日上午10时起，转转平台将关闭个人 商品的发布入口；9月29日上午10时起，将逐步下线"自由市场"可浏览和购买的商品，直至次日零时正 式关停"自由市场"交易服务，过渡期间"自由市场"产生的订单，转转的客服和售后 ...

转转再一次转型。9月22日，转转集团宣布逐步关停C2C模式的"自由市场"，彻底告别这一曾为核心但如今占比不足3%的业务，转向以质检和服务为核心能 力的C2B2C模式。当然，这也意味着转转会越来越"重"，聚焦于重资产运营模式。 这份艰难取舍既是转转在业务重心、资源分配、成本投入等方面的多维考量，也是其对未来二手交易市场竞争方向的综合判断。近年来，闲鱼等平台逐步纳 入更多B端商家，在质检等环节介入更深，二手电商的竞争已经从过去的流量导向转变为服务与效率导向。获得更多信任和成交，成为企业更为看重的事 情。 关停C2C业务 9月22日，转转集团发布公告宣布，将逐步下线"自由市场"业务，其他业务线正常运转。对于此次"自由市场"业务下线，转转集团承诺会确保用户交易服务 平稳过渡。"自由市场"业务为C2C模式，个人卖家直接向个人买家提供商品或服务。 公告显示，自2025年9月24日上午10点起，平台将关闭个人商品的发布入口，9月29日上午10点起，将逐步下线"自由市场"可浏览和购买的商品，到24点正式 关停"自由市场"交易服务。针对过渡期间"自由市场"产生的订单，转转的客服和售后通道将延长1个月。10月31日，客服和售后通 ...

Core Viewpoint - The company is undergoing a strategic retreat from the C2C market, focusing instead on the C2B2C model, which has led to user dissatisfaction and a loss of trust in its platform [3][5][11]. Group 1: Strategic Shift - The company has limited its C2C trading categories to only five, which has frustrated users who expect a broader range of options [3][5]. - The founder believes that the key to survival lies in this strategic retreat, as the C2C business has been a financial burden despite accounting for about 30% of total business [5][6]. - The company is attempting to differentiate itself from competitors like Xianyu by emphasizing its C2B2C advantages [6][11]. Group 2: User Trust Issues - The company faces a significant trust crisis due to past incidents, such as the "Monkey Big Shot" event, which raised doubts about its quality assurance processes [10]. - Users have expressed disappointment over the company's lack of transparency and communication regarding changes to the platform [3][5]. - The company’s efforts to establish trust in its luxury goods segment are complicated by the inherent challenges of verifying authenticity in high-end products [9][10]. Group 3: New Business Initiatives - The company has opened a new physical store, "Super Turn," focusing on second-hand luxury goods, which reflects its pivot towards a lifestyle e-commerce model [7][9]. - The founder has emphasized the importance of creating a lifestyle brand, aiming to reshape user perceptions and engagement with the platform [9][12]. - Despite these efforts, the company faces challenges in scaling its luxury goods segment due to high costs and low turnover rates [12][14]. Group 4: Market Position and Competition - The company’s monthly active users have significantly decreased, indicating a struggle to maintain its market position against competitors like Xianyu, which has a much larger user base [6][12]. - The company is expanding its C2B2C services to include over 20 categories, but sales outside of mobile phones remain low, highlighting the difficulty in diversifying its offerings [13][14]. - The competitive landscape is intensifying, with Xianyu also expanding its services and user engagement strategies, further pressuring the company to adapt [12][13].