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“三四千家都在卖”的零公里二手车,来源比你想的还要广
Xin Lang Cai Jing· 2025-05-31 00:57
Core Viewpoint - The emergence of "zero-kilometer used cars" has raised concerns in the automotive industry, as it is seen as a market distortion and a means for manufacturers to manipulate sales figures and inventory management [1][4][7] Group 1: Industry Concerns - Great Wall Motors' chairman, Wei Jianjun, highlighted that the practice of selling zero-kilometer used cars is damaging to market rules, with thousands of dealers involved [1] - The Ministry of Commerce has initiated discussions to regulate the zero-kilometer used car market and promote legitimate exports [1][4] - Experts indicate that the zero-kilometer used car phenomenon is a temporary solution to excess inventory and not a long-term industry model [7] Group 2: Market Dynamics - Zero-kilometer used cars are typically new vehicles with minimal mileage, often registered as used cars to meet sales targets and improve financial statements [1][4][6] - Data shows that as of April, the inventory of passenger cars in China reached approximately 3.5 million units, marking a significant year-on-year increase [6] - The competitive pressure in the new car market has led to an increase in the volume of zero-kilometer used cars being sold [6][7] Group 3: Pricing and Sales Strategies - The pricing of zero-kilometer used cars varies significantly, with some models priced only slightly lower than new cars, while others see substantial discounts [2][10] - Dealers are utilizing government subsidies to sell these vehicles at lower prices, which undermines the intended purpose of such subsidies [8][11] - The zero-kilometer used car market has become a key channel for manufacturers to clear inventory and recover funds quickly [7][11] Group 4: Export Opportunities - There is a growing trend of exporting zero-kilometer used cars, particularly to regions with high demand for affordable vehicles [11][12] - Recent policies in Guangdong support the parallel export of used cars, which may alleviate domestic market pressures [11] - The export of zero-kilometer used cars is estimated to be in the tens of thousands, contributing significantly to the overall used car export figures [11][12]