2025年，在迎来品牌成立二十周年之际，一汽奔腾全年销量实现200,017辆，同比提升33%。其中，新能源车型销量达171,957辆，同比增长107%，渗透 率突破85%，跻身行业主流阵营。 2025年，奔腾完成了股权多元化改革，成功引入悦达汽车集团、农银投资、中国电信、地平线等涵盖产业、金融、科技领域的投资者，并完成85.5亿元 的增资。"央企资本+地方战投+产业伙伴+技术龙头"的多元股东格局的达成，显著增强了企业的资本实力与抗风险能力，也为产业链协同与技术融合奠定了 体制基础。 产品层面，2025年一汽奔腾正式推出全新新能源序列"悦意"，其聚焦主流家庭市场，致力于打造高品质、可负担的新能源汽车。目前，该序列已上 市"悦意双子星"等车型，并计划推出B+级双能旗舰轿车悦意08。未来，悦意序列将实现从A0级到B级，覆盖纯电、增程、混动等多技术路线的产品布局。 针对不同细分市场，奔腾形成了清晰的产品矩阵。奔腾小马持续强化安全、智能与节能表现；面向家庭用户，奔腾悦意03以"大大大纯电家享SUV"定位 提供宽敞空间与长续航，奔腾悦意07则搭载中国一汽BMP超级电混技术，实现续航与能耗的平衡。 服务生态持续升级。奔腾通 ...

当部分自媒体还在抱着新势力的月度销量数据狂欢，把"传统车企注定被颠覆"喊成政治正确时，2025年 的中国新能源汽车市场，反手就给这个喊了3年的口号，来了一记响亮的耳光。 这一年，市场正式跨过渗透率50%的历史性分水岭，迈入以智能化、生态化、全球化为核心特征的深层 竞争阶段。 但与上半场"谁跑得快谁就能赢"的野蛮生长不同，下半场的游戏规则早已改写。新能源赛道的终局不 是"新势力干掉老玩家"的爽文剧本，而是体系力对单一优势的降维碾压。 那些靠爆款车型、资本烧钱、营销噱头冲出来的短暂领先，在全产业链协同、全生命周期服务、全球化 运营的硬实力面前，终究是镜花水月。 市场分化的态势愈发清晰。自主品牌凭借先发优势持续高歌猛进，2015年11月自主品牌新能源渗透率已 高达79.6%，每卖出10辆自主品牌汽车就有8辆是新能源车型。 传统车企转型的资源重构，激活转型动能 在新能源汽车"下半场"，持续的研发投入、供应链整合与产能建设都需要巨额资金支撑，单一资本结构 早已难以应对行业竞争的残酷挑战。2025年，包括深蓝、北汽蓝谷在内的多家车企密集启动百亿级融 资，"融资备粮应对淘汰赛"成为行业共识。对于传统车企而言，如何通过资本运 ...

关注 「电动车公社」 和我们一起重新思考汽车 新的一年已经到来，先祝大家2026年新年快乐！ 随着新年钟声敲响，各家车企也迎来一整年的完美收官。新能源汽车整体渗透率同步登上高位，一次次刷新月销量成绩单，最终拿出了优异的年终总结。 话不多说，让我们一起来看看12月份各家的表现吧~ 比亚迪12月乘用车销量414784台 12月，比亚迪乘用车销量414784台。其中方程豹50868台，腾势18139台。比亚迪乘用车全年累计销量4545423台。 1、 今年比亚迪平均单月销量超过37万辆， 再度成为不用加定语的自主品牌销冠， 保持着新能源领域的断崖式领先。值得关注的还有比亚迪12月份 出口量大幅增 长，全年出口量突 破100万辆。 最近 一段时间比亚迪各个子品牌销量全线上升，钛系列的飞速增长让方程豹成为最大惊喜。相信在未来很长一段时间，比亚 迪依然会保持销量上的领先。 2、 吉利汽车12月新能源销量154264台 吉利汽车12月总销量236817台，其中新能源销量154264台。细分品牌方面，银河品牌100694台，领克品牌33751台， 极氪品牌30267台。吉利汽车全年销量 3024567台。 "持续向前"是吉利 ...

Core Insights - In 2025, China FAW's total vehicle sales exceeded 3.302 million units, marking a 3.2% year-on-year increase, with significant growth in its self-owned and new energy vehicle segments [1] - The Hongqi brand achieved sales of over 460,000 units, a growth of 11.7%, and became the first Chinese luxury car brand to surpass 2 million users [4][8] - The Jiefang brand maintained its leading position in the domestic heavy-duty truck market, with sales of 280,000 units and a brand value of 1.45 trillion yuan [10][12] - The Bestune brand saw a remarkable 33% increase in sales, reaching 200,017 units, driven by a successful transition to new energy vehicles [13][15] - FAW-Volkswagen sold 1,587,065 vehicles, retaining its title as the top joint venture in terms of total and fuel vehicle sales [17][19] - FAW Toyota sold 805,518 vehicles, continuing its growth trend with a focus on high-end models and hybrid technology [21] Group 1: China FAW Overview - In 2025, China FAW's total vehicle sales reached 3.302 million units, a 3.2% increase year-on-year [1] - The self-owned brand sales surpassed 940,000 units, growing by 15%, while new energy vehicle sales exceeded 366,000 units, marking a 71.4% increase [1] - The joint venture brand sales stood at 2.362 million units, maintaining its leading position in the joint venture segment [1] Group 2: Hongqi Brand Performance - Hongqi brand sales exceeded 460,000 units, reflecting an 11.7% year-on-year growth, marking eight consecutive years of positive growth [4] - The brand's new energy vehicle sales reached 149,000 units, a 29.8% increase, becoming a core driver of growth [4] - Hongqi's brand value was reported at 141.065 billion yuan, ranking first among passenger car brands in the "China's 500 Most Valuable Brands" report [4] Group 3: Jiefang Brand Developments - Jiefang brand's vehicle sales surpassed 280,000 units, with heavy-duty truck sales at 255,000 units, maintaining the top market share in China [10] - The brand's value reached 1.45 trillion yuan, marking its 14th consecutive year at the top of the industry [10] - Jiefang's innovation index has been ranked first in the industry for eight consecutive years [10] Group 4: Bestune Brand Growth - Bestune brand sales reached 200,017 units in 2025, a 33% increase, achieving the highest sales in its 20-year history [13] - New energy vehicle sales for Bestune reached 171,957 units, a 107% increase, indicating a successful transition to new energy [13] - The brand's international company was established to enhance its global strategy, focusing on key markets [15] Group 5: FAW-Volkswagen Achievements - FAW-Volkswagen's total vehicle sales reached 1,587,065 units, including imports, maintaining its position as the top joint venture in sales [17] - The Volkswagen brand sold 902,066 units, while Audi and Jetta brands sold 566,988 and 118,011 units respectively [17] - The brand's fuel vehicle market share increased by 0.9%, achieving a historical high [17] Group 6: FAW Toyota's Performance - FAW Toyota sold 805,518 vehicles in 2025, achieving positive growth for three consecutive years [21] - High-end models from the TNGA-K platform accounted for 487,426 units sold, a 12% increase, representing 61% of total sales [21] - The brand's hybrid models sold 380,100 units, a 14% increase, indicating a strong focus on hybrid technology [21]

记者 邓涵予 岁序更迭，征途如虹。站在两个五年规划承前启后、继往开来的历史交汇点上，中国一汽牢记"国之大 者"，把职责使命稳稳扛在肩上，全面贯彻党的二十大和二十届历次全会精神，以坚实行动、扎实业 绩，诠释经济社会发展"顶梁柱"与"压舱石"，将建设世界一流企业的决心，熔铸于推进强国建设、民族 复兴伟业的壮阔征程。 做强主责主业 价值引领铸标杆 全域增长谱新篇 这一年，中国一汽整车产销超330万辆，营业收入持续改善，盈利水平行业领先。自主品牌销量94万 辆，同比增长15%；自主新能源销量36.6万辆，同比增长71.4%；合资品牌销量236.2万辆，保持合资品 牌领先地位。 这一年，"红旗"用户突破200万，销量突破46万辆，同比增长11.7%，连续8年正增长；新能源产品销量 同比增长29.8%，继续领跑自主豪华品牌。以卓越品质服务保障"九三阅兵"等重大国事活动，"国家大事 有红旗"彰显品牌荣耀，践行使命担当。 这一年，中国一汽实现连续17年获评年度中央企业负责人经营业绩考核A级、连续6个任期获评任期考 核A级，荣获中央企业品牌引领行动优秀"集团品牌"，成为汽车行业首家获此称号的企业。 这一年，"奔腾"销量2000 ...

Group 1: Industry Developments - The domestic automotive industry is experiencing significant developments, including the advancement of L3-level autonomous driving commercialization, new regulations for electric vehicle energy consumption, and increased local replacement subsidies [1] - Beijing has issued the first L3-level highway autonomous driving vehicle special license plates, marking a milestone in the domestic autonomous driving sector [2][3] Group 2: Company News - Geely Automobile has completed the privatization and integration of Zeekr, which is now a wholly-owned subsidiary, aiming to enhance strategic synergy and scale effects in the fields of intelligence and electrification [2] - BAIC's Arcfox has received the first L3-level autonomous driving vehicle license plates in Beijing, with three vehicles currently operational under specific conditions [3] - FAW Bestune has achieved a cumulative sales record of 190,017 vehicles in 2025, marking a 20-year sales high, with a significant contribution from its entry-level electric model [4][5] - Mercedes-Benz has become the fifth-largest shareholder of Qianli Technology by acquiring 3% of its shares, indicating a strategic investment in the technology sector [6] - Deep Blue Automotive has completed a C-round financing of 6.122 billion yuan, with strong market growth reflected in a 45.7% year-on-year increase in sales [7][9] - A new mandatory standard for electric vehicle energy consumption will be implemented in 2026, tightening limits by approximately 11% compared to previous recommendations, which is expected to enhance consumer experience [10] - GAC Group has introduced a "three responsibilities" policy for its brands, ensuring accountability for issues related to battery fires, battery degradation, and accidents caused by intelligent parking systems [11][13]

"十四五"期间，中国一汽坚持以科技创新驱动产业升级，在自主品牌建设、数智化转型与海外市场 拓展中，展现出民族汽车工业的奋斗历程。 数智赋能为帆，激发运营加速度 中国一汽将数智化作为跃升发展的重要抓手，加快建设智慧企业。 中国一汽企业运营智能体OpenMind亮相第八届数字中国建设峰会。中国一汽供图 在红旗繁荣厂区，汽车沿输送系统流动，工业机器人灵活作业，每54秒便有一辆新能源汽车下线， 日均产量约1000辆。解放J7整车智能工厂实现智能配送、自动涂胶、智能加注与检测，形成个性化定 制、网络化协同的制造新模式。2025年，这两家工厂双双入选工信部首批卓越级智能工厂。 2024年，"一汽·七星云工作台"上线，整合战略管控、技术开发、产品诞生、订单交付、客户运 营、员工成长、平台运营七大系统，入选工信部"实数融合典型案例"。2025年，中国一汽发布企业运营 智能体OpenMind，问答准确率94.3%，响应时间6.2秒，显著提升了知识获取效率。 自主品牌向上，奏响时代强音 从第一台国产汽车到第一台国产高级轿车，从燃油车到新能源汽车，民族汽车品牌实现了从追赶到 领跑的跨越。 "十四五"期间，"红旗"形成覆盖燃油、纯电 ...

在渠道建设方面，一汽奔腾同样表现不佳。从2019年的1000家经销商到2023年的不足400家，渠道萎缩让一汽奔腾的处境雪上加霜。消费者在面对众多选择 时，往往会因为一汽奔腾的渠道不便利而转身离去。在微型车市场，五菱宏光MINI EV、长安Lumin等强手如林，一汽奔腾的奔腾小马也面临着激烈竞争。 奔腾小马虽然在自己品牌内部是销量担当，但和竞争对手相比，销量成绩却是远远比不上的。以10月销量为例，宏光MINI EV销量为61506辆，长安启源 Lumin销量为20520辆，皆高于奔腾小马。 奔腾小马的热销为品牌带来了一定的市场关注度，但仅凭一款低价车型肯定难以支撑品牌的长期发展，和竞争对手相比，其"性价比"方面的竞争力已然饱 和。眼下，奔腾要在品牌向上的道路上继续前行，悦意序列也急需一款可以为市场所认可的产品，至于这款产品何时会问世，想必奔腾比任何人都急于得到 答案。 一汽奔腾重点打造的"悦意"序列就跟奔腾小马形成了鲜明的对比。今年3月正式发布的悦意序列承载着奔腾品牌向上突破、改善销量结构、提升盈利水平的 重任。悦意03作为序列首款车型，上市后销量虽有一定波动，整体表现平平，月销量基本保持3000辆左右。而悦 ...

Core Insights - The rise of unconventional hosts, such as cleaning staff, in car sales live streams is refreshing audiences tired of traditional formats [1][10][11] - The automotive industry is increasingly embracing e-commerce, with brands utilizing live streaming to showcase products and attract customers [19][20][21] Group 1: Unconventional Hosts - Cleaning staff and security personnel are becoming popular hosts in car sales live streams, contrasting with the traditional attractive hosts [1][4][11] - Two main types of cleaning staff hosts have emerged: the "flower and leaf" type, who appear alongside professional hosts, and the "independent" type, who present cars based on their own understanding [5][7][31] - A notable example includes a cleaning staff member from a Lexus dealership whose video received over 100,000 likes, surpassing previous content [11][37] Group 2: New Streaming Styles - Various unconventional streaming styles are gaining traction, including the "car-side parkour" style, "dialect car talk," and "short drama" formats [14][40][42] - The "car-side parkour" style features hosts performing stunts around vehicles, while "dialect car talk" uses local dialects to engage audiences [40][42] - The "short drama" format incorporates storytelling elements, creating engaging narratives that resonate with viewers [42][43] Group 3: E-commerce Integration - The automotive industry is shifting towards e-commerce, with brands increasingly using live streaming for product promotion and customer engagement [19][20][21] - Data shows a significant increase in live streaming activity among car manufacturers, with a 408% rise in average monthly live sessions and a 263% increase in interaction [20][46] - Major sales events, such as the Douyin Double Eleven shopping festival, have generated substantial revenue, indicating the effectiveness of this approach [21][47] Group 4: Competitive Landscape - The entry of unconventional hosts has created a new competitive dynamic in the automotive sales sector, as brands seek to differentiate themselves in a crowded market [26][52] - E-commerce strategies are being adopted by various platforms, with companies like Tmall and JD.com also entering the automotive sales space [50][52] - While unconventional hosts can drive traffic, dealerships must continue to innovate to maintain sales momentum and customer engagement [26][52]

Core Insights - The article highlights the significant achievements of China FAW Group (China First Automobile Works) in the automotive industry as it approaches the end of the 14th Five-Year Plan, showcasing its sales growth and strategic advancements in technology and product innovation [1][2][24]. Sales Performance - In November, China FAW sold 306,000 vehicles, with 85,000 from its own brands, and a total of 2.995 million vehicles sold from January to November, marking a 4.8% year-on-year increase [1]. - The Hongqi brand achieved notable success, selling 40,506 units in November, with a 60.8% year-on-year increase in sales of its new energy products [1]. Strategic Development - China FAW is committed to the "SUCCEED (成事) 531" strategic plan, focusing on deep integration into the domestic and international dual circulation development pattern, emphasizing self-innovation, product iteration, digital transformation, and green development [2][24]. - The company aims to transition from "scale expansion" to "quality improvement" in the automotive industry, positioning itself as a leader in the sector [2]. Technological Innovation - China FAW emphasizes self-innovation as a core strategy to overcome international technological barriers, focusing on key areas to build a complete innovation chain [3][6]. - The company has made significant advancements in technology, including the development of the first domestically produced automotive-grade advanced process chip and a hydrogen engine with a thermal efficiency exceeding 55% [4][6]. Collaborative Ecosystem - China FAW has established a global R&D network with a "1+12+X" model, enhancing collaboration with universities and research institutions to foster innovation [5][23]. - The company has engaged in partnerships to develop core components and technologies, contributing to a collaborative innovation ecosystem [23]. Product Development - During the 14th Five-Year Plan, China FAW has expanded its product matrix across various segments, including passenger and commercial vehicles, to meet changing consumer demands [7][27]. - The Hongqi brand is set to achieve significant sales milestones, with plans to sell over 400,000 units in 2024 and expand its presence in the European market with new electric models [11][17]. International Expansion - China FAW actively participates in the "Belt and Road" initiative, with overseas operations covering over 100 countries and regions, enhancing its global supply chain [17][29]. - The company has successfully launched the "Changchun-Manzhouli-Europe" international freight train service, improving delivery times for its products to Europe [19][29]. Sustainable Development - China FAW is committed to green development, implementing strategies to reduce carbon emissions and enhance energy efficiency in its manufacturing processes [22][28]. - The company has integrated low-carbon practices into its operations, with several factories recognized as national green factories [22][28].