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微软CEO纳德拉:我们游戏业务最大竞争对手是TikTok
Sou Hu Cai Jing· 2025-10-29 08:57
Core Insights - Microsoft CEO Satya Nadella discussed the company's latest strategy in the gaming business, emphasizing its goal to make Microsoft's games as ubiquitous as Office, allowing players to access them anywhere [1][3] - Following the acquisition of Activision Blizzard, Microsoft has become the highest-grossing game publisher globally, with a focus on expanding its gaming presence across consoles, PCs, mobile devices, and cloud gaming [3] Group 1: Business Strategy - The primary focus of Microsoft's gaming strategy is to leverage the Windows platform, which has created a significant market for gaming through systems like Steam [3] - Nadella highlighted that the real competition in the entertainment sector is not just other gaming companies but also platforms like TikTok, indicating a shift in how user attention is contested across various media [5] Group 2: Innovation and Profitability - Nadella stressed the importance of continuous innovation in the gaming industry, stating that without it, the sector could face significant challenges [5] - He mentioned that maintaining healthy profit margins is crucial for driving innovation, as it provides the financial resources necessary for new developments [5] Group 3: Controversies and Reactions - Some players expressed concerns regarding Nadella's comments, pointing out the recent layoffs in Microsoft's gaming division while noting that his own compensation increased by 22% to $96.5 million [7]