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塬上果业:借力互联网东风 开启果业全链升级新征程
Sou Hu Cai Jing· 2025-09-10 15:34
Group 1 - The Chinese fruit industry is undergoing a profound transformation, optimizing its industrial structure and adjusting fruit tree varieties based on regional advantages and market demand [1][3] - Distinctive fruit production areas are emerging across China, from apple-producing regions in the northwest to citrus bases in the Yangtze River basin and tropical fruit zones in the south, enhancing the scale of fruit production and establishing a solid foundation for regional branding [1][3] Group 2 - Technological innovation is the core driving force behind the upgrade of the fruit industry, with modern agricultural technologies permeating the entire industry chain, improving disease resistance, and enabling precise irrigation [3][5] - The application of drones, smart sensors, and IoT platforms in orchard management allows farmers to monitor key data in real-time, significantly enhancing production efficiency [3][5] - The transformation from a fragmented planting model to a more standardized and large-scale approach is facilitated by a cooperative mechanism involving e-commerce platforms, cooperatives, and farmers, creating numerous job opportunities in rural areas [3][5] Group 3 - The deep application of internet technology is reshaping the value chain of the fruit industry, breaking down traditional boundaries between production, circulation, and consumption [5] - Fruit enterprises are building new models of "offline experience + online service" through online sales channels, brand promotion via public accounts, and precise marketing through communities, enhancing industry efficiency and achieving leapfrog development in quality and branding [5] - The industry is shifting focus from quantity to quality improvement while maintaining its status as the world's largest fruit producer, utilizing digital means to enhance product added value [5]
张来仔:踏遍青山永不悔
Core Viewpoint - The article highlights the dedication and resilience of Zhang Laizai, a retired forest ranger in Guangdong, who has devoted over 40 years to protecting the forest and wildlife, showcasing the challenges and rewards of his profession [1][9]. Group 1: Career and Experience - Zhang Laizai began his career as a forest ranger in 1981 and has since walked over 200,000 kilometers, equivalent to circling the equator five times [3][7]. - He worked under harsh conditions for over two decades, living in a simple shelter without basic amenities like water and electricity [3][4]. - The isolation of the job was a significant challenge, with long periods of solitude in the forest, leading him to develop hobbies like writing poetry to cope [4][9]. Group 2: Changes and Innovations - The reform of state-owned forest farms in Guangdong in 2015 brought significant improvements, including better living conditions and the introduction of technology for forest management [7]. - Zhang Laizai adapted to new technologies, such as drone operation, while maintaining traditional methods of patrolling the forest [7][8]. Group 3: Achievements and Recognition - Throughout his career, Zhang has maintained a perfect record of no forest fires or thefts in the 4,000 acres he oversees, earning numerous accolades including "National Excellent Forest Ranger" and "Guangdong Good Person" [9]. - His commitment to the role has inspired a new generation of forest rangers to continue the legacy of forest protection in Guangdong [9].