Core Viewpoint - The chairman of Hailan Home, Zhou Licheng, has engaged with the public through a video and a two-hour live stream, discussing the company's approach to social media and announcing the submission of H-share listing application materials to the Hong Kong Stock Exchange, marking a new phase in its capital market journey after its A-share debut in 2014 [1] Group 1: Company Developments - Hailan Home has officially submitted its application for H-share listing on November 21, aiming for a dual listing after being the "first men's clothing stock" on the A-share market for 11 years [1] - The company has gained over 300,000 followers on its social media account within three months, indicating a growing online presence [1] Group 2: Financial Performance - Hailan Home's revenue growth has slowed in recent years, with offline sales accounting for 79.58% of total revenue at 12.052 billion yuan, while online sales only contributed 20.42% at 3.093 billion yuan for the first three quarters of 2025 [1] - The company faces challenges in product quality, with some consumers expressing dissatisfaction regarding the quality relative to the price [1]

Core Viewpoint - The rapid rise and fall of "Chicken Chop Guy" reflects the emotional nature of the internet, where ordinary individuals can quickly become symbols of popularity and then face backlash just as swiftly [1][11]. Group 1: Internet Dynamics - The phenomenon of "Chicken Chop Guy" illustrates the cycle of internet fame, where an ordinary person unexpectedly gains popularity, is celebrated, scrutinized, and ultimately forgotten [11]. - The internet prioritizes emotions over logic, leading to exaggerated perceptions of an individual's actions, such as being labeled as pretentious for dressing formally or being accused of exploitation for expanding his business [5][9]. Group 2: Public Perception - The public's loss of interest in "Chicken Chop Guy" resulted in a need to express disappointment, leading to negative labels like "failed" or "not good enough" being applied to him [7]. - The narrative surrounding "Chicken Chop Guy" is not just about his personal experience but reflects a broader societal issue regarding the public's diminishing patience for authenticity and sincerity [11].

Core Insights - The article discusses the return to normalcy for internet celebrities like "Chicken Chop Brother" and "Xiao Hua," emphasizing the importance of maintaining a balanced life amidst fleeting fame [1][3][4]. Group 1: Return to Normalcy - "Xiao Hua" has returned to a more stable business operation, with customers waiting in line, indicating a shift from the initial frenzy to a more sustainable pace [1]. - The article highlights that "Chicken Chop Brother" was already well-known locally before gaining internet fame, suggesting that his rise was a result of long-term effort rather than overnight success [3]. - The narrative suggests that a healthy and happy "Chicken Chop Brother" who continues to provide value is what most fans desire to see [3]. Group 2: Challenges of Fame - The pressure of being in the spotlight can be overwhelming, and maintaining a clear perspective is crucial for internet celebrities to avoid losing themselves in the chaos of fame [3][6]. - The article mentions the transformation of other internet celebrities, like "Noodle Brother," who has shifted to being a live-streaming host, indicating a trend of adaptation among former internet stars [4]. - The commentary calls for a respectful distance from these celebrities, advocating for a balanced appreciation rather than overwhelming attention, which can add to their stress [6].