鸡排哥才火一个月，已经引起大量网友不满，被捧火后太飘了，鸡排哥这次的"塌房"闹剧，说白了，不 过是互联网的又一次情绪狂欢，从爆红到被嘲，只隔了短短一个月，这种速率已经成了流量时代的常 态，人们爱看一个普通人被捧上神坛的过程，也同样享受看他从高处跌落的瞬间。 其实，鸡排哥做的事情并不出格——他只是在延续热度，顺势而为，别人有"巡剪""巡演"，他搞个"巡 炸"，逻辑上并无问题，有人想去现场看看那块出圈的炸鸡排，尝一口"网络热度的味道"，本也是人之 常情。 可偏偏，互联网不讲逻辑，只讲情绪，当一个普通人被推到聚光灯下，任何举动都可能被放大——穿正 装成了"装腔作势"，请保安维持秩序成了"摆架子"，开分店成了"割韭菜"，哪怕他只是想把事情做得更 稳妥一点。 鸡排哥没塌，塌的是大众对热度的理性；凉的不是他，而是我们对"真诚"这件事的耐心，对此你们有什 么想说的吗？ 可问题在于，他从未自称神，也从未许诺拯救谁。他只是一个炸鸡排的小老板，被一段视频推成了流量 符号，而当流量的风向转变，符号自然也被抛弃。 这并不是鸡排哥个人的悲剧，而是互联网时代的循环剧本：一个平凡人意外走红，被捧、被审视、被质 疑，最后被遗忘。真正让人唏嘘 ...

Core Viewpoint - The article discusses the shift in the online influencer economy from showcasing wealth to portraying struggles, highlighting how influencers like Macau Coco have adapted their narratives to resonate with audiences in a changing digital landscape [1][4][30]. Group 1: Influencer Behavior and Trends - Influencers are transitioning from flaunting luxury items to sharing stories of hardship, with Macau Coco's recent emotional livestream drawing significant attention [1][4]. - The narrative of "crying poor" has become a new strategy for influencers to gain sympathy and maintain relevance in a competitive market [16][30]. - Macau Coco's claims of financial distress, including a debt of 20 million and unsold inventory, have raised skepticism among viewers, questioning the authenticity of her situation [12][16]. Group 2: Financial Insights and Market Dynamics - Despite claims of financial struggles, Macau Coco reportedly generated sales between 25 million to 50 million in just 30 days, indicating a potential disconnect between her narrative and actual financial performance [12][16]. - The article notes that many influencers, despite their "crying poor" narratives, are still earning substantial incomes, often far exceeding average earnings [17][20]. - The trend of influencers using emotional appeals to drive sales reflects a broader shift in the influencer economy, where authenticity and genuine connection with audiences are becoming increasingly important [41]. Group 3: The Evolution of Influencer Marketing - The article highlights a growing demand for authenticity in influencer marketing, with audiences becoming more discerning and less responsive to scripted narratives [31][41]. - Successful influencers like "Chicken Chop Brother" and "Li Fugu" are gaining popularity by focusing on genuine interactions and community support rather than dramatized stories [36][40]. - The influencer economy is moving towards a "de-bubbling" phase, where real emotions and true stories are valued over exaggerated performances [41].

Core Insights - The rise of "Chicken Chop Brother" has unlocked a new path for street vendors to become internet celebrities, providing fresh insights for urban tourism marketing [1][3][20] Group 1: Impact on Local Tourism - "Chicken Chop Brother" has transformed into a new internet landmark in Jingdezhen, attracting a significant influx of tourists during the National Day holiday [3][10] - The local government has proactively arranged new fixed stalls and established special teams to maintain order and hygiene in response to the surge in visitors [3][10] - During the National Day period, hotel occupancy in Jingdezhen increased by 30% year-on-year, and tourism bookings rose by 10% [10] Group 2: Social Media and Cultural Phenomenon - The humorous sales approach and emotional service style of "Chicken Chop Brother" have led to a wave of creative remixes and memes on social media, enhancing his popularity [1][3] - The phenomenon reflects a broader trend where unique styles and engaging storytelling resonate with audiences, driving the success of street food vendors on short video platforms [13][20] Group 3: Challenges and Controversies - The rapid rise of "Chicken Chop Brother" has also led to controversies, including concerns over service quality due to overwork and questions about food safety [3][10] - The emergence of counterfeit products and scalpers has affected his personal image and reputation [3][10] Group 4: Sustainability of Popularity - The transition from a viral moment to sustained popularity is crucial for street food vendors, with many exploring different business models such as opening chain stores or becoming live-streaming influencers [10][20] - "Chicken Chop Brother" has been appointed as a "Cultural Tourism Promotion Officer," indicating a strategic move to leverage his popularity for long-term tourism benefits [10][20] Group 5: Broader Implications for Local Economies - The case of "Chicken Chop Brother" illustrates the potential for individual internet celebrities to temporarily boost local tourism, but highlights the need for sustainable development strategies beyond reliance on viral fame [14][19][20] - Historical examples, such as Ding Zhen and the barber Xiaohua, show that while individual popularity can drive short-term economic benefits, long-term growth requires systematic planning and diversification of local industries [14][19]

Core Insights - The rise of "Chicken Chop Brother" and "Fried Noodle Brother" reflects a new trend in cultural tourism consumption, emphasizing emotional value and personal connection in the market [1][25][26] Group 1: "Chicken Chop Brother" Phenomenon - "Chicken Chop Brother," known as Li Junyong, gained popularity during the National Day holiday, attracting long queues and even international tourists who waited hours to taste his chicken chop [3][5][12] - His unique selling proposition includes not just the food but also his engaging personality and memorable phrases, which enhance the customer experience and create a sense of community [8][9][10] - The popularity of "Chicken Chop Brother" has positively impacted local businesses, with nearby food stalls experiencing a surge in sales, demonstrating the ripple effect of emotional engagement in consumer behavior [5][12][18] Group 2: "Fried Noodle Brother" Impact - "Fried Noodle Brother," from Henan, gained attention through a heartfelt video where he delivered fried noodles to a friend recovering from an accident, showcasing the power of personal connection in business [10][12][15] - The video went viral, amassing nearly 3.5 million likes and leading to long queues at his stall, indicating a strong emotional resonance with consumers [12][18] - The story of "Fried Noodle Brother" highlights the importance of authenticity and warmth in customer interactions, contributing to a positive brand image and customer loyalty [15][26] Group 3: Emotional Economy in Cultural Tourism - The concept of "emotional economy" is reshaping the cultural tourism landscape, where ordinary individuals can become significant cultural icons for their cities [18][21][26] - The trend indicates a shift from traditional sightseeing to immersive experiences that prioritize emotional fulfillment and personal stories [21][23] - The success of these individuals suggests that cities can leverage local personalities to enhance their tourism appeal, creating a more relatable and engaging environment for visitors [25][26]

Core Insights - The article discusses the rise of "Chicken Chop Brother" (Li Junyong) in Jingdezhen, exploring the deeper mechanisms behind his popularity and success in the street food industry [1][11]. Background of Chicken Chop Brother - Chicken Chop Brother, a 48-year-old from Nanchang, Jiangxi, transitioned from being a laid-off worker to a successful street food vendor, gaining a loyal customer base over years of experience [1][3]. Family Support - The success of Chicken Chop Brother is attributed to the support of his family, referred to as the "Chicken Chop Family," who assist in various aspects of the business [1][2]. Product Quality - The success is built on the high quality of the product, with a consistent pricing strategy of 6 yuan for chicken chops, which is significantly lower than competitors, while maintaining quality through fresh ingredients [6][10]. Emotional Value - Emotional engagement is a key aspect of the business, transforming the food stall into a space of interaction and warmth, enhancing customer experience beyond just the product [7][9]. Operational Rules - Chicken Chop Brother employs a set of operational rules that cater specifically to his target demographic, such as student discounts and queue management, which have improved efficiency and customer satisfaction [10][12]. Community Impact - The rise of Chicken Chop Brother has positively impacted the local community, creating a sense of pride and contributing to the local economy, while also highlighting the importance of a supportive business environment [11][12]. Business Philosophy - The philosophy of sharing knowledge and resources with family members reflects a community-oriented approach, emphasizing collective success over individual gain [3][14]. Long-term Vision - The article suggests that while Chicken Chop Brother has achieved significant popularity, the focus should remain on sustainable growth and maintaining quality, rather than rapid expansion [10][14]. Conclusion - The story of Chicken Chop Brother illustrates the importance of authenticity, quality, and emotional connection in business, serving as a reminder that genuine human interactions can drive success in a competitive market [19].

"鸡排哥"国庆首日忙出"痛苦面具"，因不说话被指"没有情绪价值了"。 据新京报我们视频报道，近日江西景德镇"鸡排哥"因摆摊时幽默话语走红，国庆期间他和家人开设多摊 位迎接游客。有网民称，"鸡排哥"明显很疲惫，感觉他"累到没有情绪价值"。10月2日附近商户人员告 诉记者，在"鸡排哥"摊位排队的人基本要等两三个小时。 原本靠幽默打动人心的"鸡排哥"，被累到"没有情绪价值"。这对"鸡排哥"而言，真的是好事吗？ 在社交媒体时代，流量当然是机遇，同样也是"枷锁"。从主要服务本地人群的小摊主，到景德镇文旅推 荐官，身份的突然转变，泼天流量的裹挟，过度的追捧和期待，都让这个"鸡排主理人"少了一些自在和 从容。 不得不说，"鸡排哥"不是工具人，也有自己的疲惫和极限。在当前，消费者一味地跟风购买，可能带来 的压力大于支持。不妨给"鸡排哥"一些休息时间，别让这份原本美好的互动变成一种负担。毕竟，"鸡 排哥"有充足的休息，才有良好的精神状态，才能提供情绪价值。 当"鸡排哥"能够以更加轻松、自在的状态面对顾客时，那份独特的情绪价值，或许才会更加持久、动 人。 （文章来源：新京报） 虽然鸡排到处都有，但"鸡排哥"只有一个。说白了，排几 ...

Core Viewpoint - The article highlights the rise of "Chicken Brother" Li Junyong, who gained popularity for his humorous sales style and quality fried chicken, attracting significant customer traffic and local government support [3][4][5]. Group 1: Business Operations - "Chicken Brother" uses non-GMO oil for frying and emphasizes that his chicken is freshly made, not pre-prepared [4][15]. - During the National Day holiday, "Chicken Brother" planned to operate multiple stalls with family members to manage the increased customer flow, ensuring that he could maintain quality and service [9][10]. - The local government has actively supported "Chicken Brother" by organizing traffic management and sanitation services around his stall to accommodate the influx of visitors [3][17]. Group 2: Customer Engagement - Customers have reported long wait times, with some waiting up to three hours to purchase chicken, indicating high demand and popularity [3][5]. - "Chicken Brother" engages customers through a humorous and entertaining approach, aiming to create a memorable experience that encourages repeat visits [14][15]. - He has expressed a desire to promote the local culture of Jingdezhen, aiming to attract more visitors to the area through his business [9][10]. Group 3: Family Involvement - The "Chicken Brother" family has expanded their operations, with multiple relatives joining to help run the stalls, indicating a family business model [6][10]. - The family has coordinated to ensure that all necessary health certifications are in place for food safety, reflecting a commitment to quality and compliance [9][14].

文|《BUG》栏目 刘丽丽 景德镇五中附近摆摊卖炸鸡排的"鸡排哥"李俊永突然火了，他脱口秀式的销售风格，不仅在网上被反复 传播，而且吸引大批游客前去打卡。多位顾客表示，自己排队两三个小时才买到鸡排。 《BUG》栏目获悉，为了接住这一波流量，景德镇当地城管部门已经为鸡排哥成立了2-4人的工作专 班，维持现场秩序，引导顾客购买。环卫部门也成立了5个保洁专班，每天5点开始保洁，摆了30多个垃 圾袋。此外，景德镇文化广电旅游局工作人员也表示，后续围绕"鸡排哥"会有一揽子计划。 "鸡排哥"在爆火中也透露出几分冷静。他表示，自己炸鸡排用的是非转基因油，而且鸡排都是自己做 的，绝不是预制菜。 对于国庆节假期的客流量暴涨，"鸡排哥"称一切都是在计划当中，"我既然去了，我一定是可以，不管 有多少游客来，我都可以控制得了。" "鸡排家族"组团上阵 鸡排哥在国庆假期的热度继续攀升。有游客表示，自己从杭州开车去景德镇，路上4个多小时，排队3个 多小时，硬是没吃上"鸡排哥"的鸡排，最后只能在边上买了鸡柳走了。 9月28日，景德镇市文旅局邀请"鸡排哥"李俊永担任"文旅推介官"。在当天举行的宣传推广工作座谈会 上，"鸡排哥"李俊永做了发言 ...

Core Insights - The article highlights the success of a street vendor known as "Chicken Chop Brother" in Jingdezhen, who has gained popularity through a unique and sincere selling style, contrasting with typical marketing tactics [1][2] Group 1: Business Model and Strategy - "Chicken Chop Brother" has maintained his stall for nine years without raising prices or employing gimmicky marketing strategies, focusing instead on building trust with customers through consistent quality and service [2] - His approach includes selling a limited number of chicken chops per customer, which has evolved from five to two, addressing customer complaints about waste and long wait times [1] - The vendor's genuine interactions and community-oriented mindset resonate with customers, making them feel valued and appreciated [1][2] Group 2: Marketing and Customer Engagement - The vendor does not engage in traditional marketing practices such as analyzing user demographics or calculating conversion rates; instead, customer-generated content serves as his primary promotion [2] - The popularity of "Chicken Chop Brother" reflects a collective consumer desire for authenticity and reliability in a market often filled with insincerity [2] - The article suggests that the essence of successful marketing lies in sincerity and genuine service rather than complex strategies [2][3] Group 3: Cultural Impact - "Chicken Chop Brother" has become a cultural symbol in Jingdezhen, representing the warmth of small businesses and genuine human interactions in the urban environment [2] - The phenomenon of long queues for his chicken chops indicates a shift in consumer behavior, where people are willing to wait for a product that embodies trust and authenticity [3] - The article emphasizes that the true essence of business is treating customers as individuals and fostering a sense of community [3]

这位男子选择了一款名为"炸鸡排"的小吃作为主打产品。他先将鸡肉腌制好，然后裹上一层薄薄的面包糠，最 后放入油锅中炸至金黄酥脆。当顾客品尝到这份美味时，无不赞不绝口。 为了吸引更多的顾客，这位男子还特意调制了一种独特的酱料，将炸鸡排蘸上酱料后食用，口感更佳。此外， 他还提供了一些简单的调料，让顾客可以根据自己的口味进行搭配。 在繁华的都市中，商机无处不在，而美食，无疑是最能触动人心的商机之一。今天，我将与大家分享一个关于 美食的小故事，以及如何通过摆摊卖小吃来赚取一笔可观的收入。 就这样，这位男子凭借着自己的智慧和努力，成功地在城市里摆摊卖起了小吃。一个下午的时间，他就赚了几 百元。这个小小的商机不仅让他实现了财富自由，更让他感受到了美食的魅力和商机的无限可能。 故事发生在一个阳光明媚的下午，一位男子在城市的街头发现了一个商机。他看到路边有一个空位，决定在那 里摆摊卖一种独特的小吃。这种小吃不仅美味可口，而且价格亲民，很快就吸引了众多食客的目光。 这个故事告诉我们，只要我们善于发现商机，勇于尝试和创新，就一定能够在这个竞争激烈的市场中脱颖而 出。同时，美食也是连接人与人之间的桥梁，它能够带来快乐和满足感，让我们 ...