Core Viewpoint - The controversy surrounding Xiaomi's automotive safety and design priorities has escalated, triggered by founder Lei Jun's past statement emphasizing aesthetics over safety, leading to public backlash and legal scrutiny [1][3][4]. Group 1: Controversy Origin - Lei Jun's 2024 statement "A car's appearance is the most important" was revisited in November 2025, sparking accusations that Xiaomi prioritizes design over safety [3][4]. - The public's concern is rooted in two fatal accidents involving Xiaomi vehicles, which raised questions about the company's commitment to safety [4][6]. Group 2: Response and Public Perception - Lei Jun attempted to clarify his stance by asserting that safety is fundamental, while aesthetics serve as a product highlight, arguing that both aspects are not mutually exclusive [3][4]. - Despite his efforts, public sentiment remained negative, with consumers expressing distrust towards Xiaomi's safety assurances and corporate responsibility [4][6]. Group 3: Legal and Corporate Accountability - Xiaomi has faced multiple crises, including serious accidents and allegations of misleading advertising regarding vehicle components, which have compounded public distrust [6][8]. - The ongoing legal case regarding the "pothole cover" highlights the potential implications of Lei Jun's social media statements on corporate liability and consumer trust [6][9]. Group 4: Industry Context and Expectations - The automotive industry is undergoing a transformation towards electric and intelligent vehicles, with safety and corporate responsibility becoming paramount for consumer trust [10]. - As Xiaomi leverages its founder's influence for market growth, it must balance this with accountability for product safety and quality to maintain consumer confidence [8][10]. Group 5: Conclusion and Future Implications - The situation illustrates the challenges of high-profile marketing in the automotive sector, where public perception and corporate responsibility must align to avoid backlash [11]. - The resolution of these issues will determine Xiaomi's reputation and market position in the increasingly competitive automotive landscape [11].

来源 | 凤凰网财经 曾以为哪吒低价策略能复制特斯拉的崛起，但现在看来，这更像是贾跃亭故事的另一种翻版。 前有贾跃亭赴美造车，后有张勇跑到英国融资。近日，媒体报道称哪吒汽车原 CEO 张勇被曝已在英国引发热议。 张勇在朋友圈紧急回应称："至今 仍担任哪吒汽车顾问，为公司四处奔波融资。" 与 原 CEO 跑路相对应的是， 网络流传多段哪吒汽车经销商 代表齐聚桐乡工厂 讨债的视频。 裁员、降薪、 工厂停产…… 这家曾以"为人民造车"口号搅动行业的造车新势力，如今深陷债务泥潭，而其命运轨迹正引发外界对新能源车行业集体 狂热的反思— —当资本褪去，谁在裸泳？ 针对裁员、降薪、工厂停产等相关传闻，一位身处浙江省嘉兴市桐乡市的哪吒汽车客服告诉凤凰网财经："客服部门目前正常运营，其他部门运营情 况以官方信息为准。自去年张勇离职之后目前哪吒汽车 CEO 为方运舟。至于目前车辆是否会准时交付等事宜，需要与具体门店核实。" 01 从资本宠儿到"弃子"：logo设计费用高达5亿元 哪吒汽车成立于 2014 年，创始人方运舟，安徽桐城人，曾经是奇瑞汽车的元老级人物，是奇瑞董事长尹同跃的左膀右臂。 2014 年，方运舟离开 奇瑞新能源 ...