站长之家（ChinaZ.com）1月8日 消息:昨晚，小米创始人雷军在直播过程中，针对近期网络上流传的一 些谣言进行了回应，其中关于"为了一个杯子开15次会"的话题引发了广泛关注。雷军直言，实际开会次 数不止15次，有据可查且有会议纪要的就有16次。 他特别强调，并非只围绕这一个杯子开会，"我们重要的产品都会参会讨论，一次会议往往会涉及多个 重要产品，绝非只聚焦于杯子，更不是单纯为了这个杯子而开会。"雷军解释道，研发Ultra这款杯子的 主要目的，是在杯子上精准还原出小米SU7Ultra车漆的质感与颜色。 直播结束后，雷军还专门发布微博再次强调，一个看似容易制作的小产品，要想真正做好其实非常不容 易。他以马克杯为例，表明小米对待产品研发始终秉持认真的态度，还举例提到团队曾设计过多个轮 毂。 为了实现这一目标，团队不仅在颜色上反复调试，还在材质上进行了重大改动，将原本的陶瓷材质更换 为金属材质，因此才开了这么多次会，进行了多次改动。他表示，尽管这个杯子与汽车相比，看起来是 一个相对不起眼的产品，但为了给用户带来最好的体验，还原出小米SU7Ultra车漆的质感，团队依然全 力以赴，力求做到尽善尽美。 ...

2025年12月28日，杭州奥体中心体育馆。在近60米长的"全域自研画卷"前，零跑汽车(09863)创始人朱 江明回顾了这家从电子行业跨界造车的新势力十年征途——从被嘲"杂牌车"，到2025年全年交付59.7万 辆、同比增长103%，稳居新势力销量榜首；从融资困难、门店稀少，到如今构建起ABCD四大产品序 列与Level5技术平台，实现整车65%核心部件自研自制。 这种"整车厂变零部件厂"的野心，使其在供应链波动剧烈的2025年仍能稳定交付，并快速迭代技术。正 如朱江明所言："我们不是在造一辆车，而是在搭建一个可复制、可扩展的技术生态。" 产品矩阵升级的背后，是零跑近期密集的战略动作布局。发布会当日，中国一汽37.44亿元溢价入股正 式签约，通过资本联姻与动力总成联合开发，零跑完成国内央企资源的战略绑定，与此前Stellantis集团 的海外合作形成"国内+海外"双轮驱动格局。资金将重点投向研发与渠道扩张，为其2026年冲击百万销 量目标奠定基础。 全球化布局同样成效显著，目前零跑海外渠道已覆盖35个国家和地区，超800家销售服务网点落地， 2025年出口量突破6万辆，成为新势力海外销量冠军，海外市场已成长为 ...

凤凰网科技讯1月7日，新一期《小米SU7答网友问》中提到，新一代小米SU7预计将在2026年4月上 市，由第一代小米SU7限时升级为新一代小米SU7的用户订单将会享受优先排产权益。 同时，现款的小米SU7订单有购置税补贴权益，升级为新一代SU7后还能继续享受。但由于车辆价格可 能发生调整，购置税补贴的减免金额将根据用户锁单新一代SU7时的配置价格重新进行计算。 此外，本次限时升级活动仅针对已锁单未交付且在开票流程前的第一代小米SU7订单用户，不支持小米 YU7或小米SU7Ultra的锁单用户参与。 ...

Core Viewpoint - The controversy surrounding Xiaomi's automotive safety and design priorities has escalated, triggered by founder Lei Jun's past statement emphasizing aesthetics over safety, leading to public backlash and legal scrutiny [1][3][4]. Group 1: Controversy Origin - Lei Jun's 2024 statement "A car's appearance is the most important" was revisited in November 2025, sparking accusations that Xiaomi prioritizes design over safety [3][4]. - The public's concern is rooted in two fatal accidents involving Xiaomi vehicles, which raised questions about the company's commitment to safety [4][6]. Group 2: Response and Public Perception - Lei Jun attempted to clarify his stance by asserting that safety is fundamental, while aesthetics serve as a product highlight, arguing that both aspects are not mutually exclusive [3][4]. - Despite his efforts, public sentiment remained negative, with consumers expressing distrust towards Xiaomi's safety assurances and corporate responsibility [4][6]. Group 3: Legal and Corporate Accountability - Xiaomi has faced multiple crises, including serious accidents and allegations of misleading advertising regarding vehicle components, which have compounded public distrust [6][8]. - The ongoing legal case regarding the "pothole cover" highlights the potential implications of Lei Jun's social media statements on corporate liability and consumer trust [6][9]. Group 4: Industry Context and Expectations - The automotive industry is undergoing a transformation towards electric and intelligent vehicles, with safety and corporate responsibility becoming paramount for consumer trust [10]. - As Xiaomi leverages its founder's influence for market growth, it must balance this with accountability for product safety and quality to maintain consumer confidence [8][10]. Group 5: Conclusion and Future Implications - The situation illustrates the challenges of high-profile marketing in the automotive sector, where public perception and corporate responsibility must align to avoid backlash [11]. - The resolution of these issues will determine Xiaomi's reputation and market position in the increasingly competitive automotive landscape [11].

针对此前政策调整前的付费用户，小米推出补偿方案:凡在2025年11月1日前已激活车载ETC并支付50元 费用的用户，将自12月起陆续获赠500积分（价值相当于50元），可在小米生态链产品及服务中抵扣使 用。这一举措直接为用户节省了设备激活成本，也体现了品牌对早期支持者的回馈。 相比传统ETC办理需提交驾驶证、行驶证等多类证件，且可能涉及设备购置费、年费及粘贴式设备更换 繁琐等问题，小米汽车内置ETC通过与车辆硬件深度整合，实现了"无感通行"体验。用户无需额外安装 设备，激活后即可在全国高速公路ETC车道畅行，显著提升了出行效率与便捷性。此次功能升级与政策 优化，进一步强化了小米汽车在智能出行领域的竞争力。 站长之家（ChinaZ.com）11月19日 消息:今日，小米集团CEO雷军正式宣布，今年上市的小米SU7Ultra 与YU7两款车型的车载ETC功能即日起开启免费激活服务。车主只需通过小米汽车App社区查看操作指 南，即可完成激活流程，无需额外支付费用。 ...

Core Viewpoint - Xiaomi is facing a significant trust crisis due to misleading marketing practices and legal disputes, which could harm its brand reputation and consumer trust in the long run [1][4][7]. Group 1: Marketing and Brand Image - Recent allegations suggest that Xiaomi's "giant energy-saving" air conditioner label misleads consumers, as it does not reflect actual performance metrics [1]. - Xiaomi's dual brand identity as both a cost-effective internet retail brand and a high-end product service brand creates confusion in its market positioning [5][10]. - The company's marketing strategies, including the use of "hunger marketing," have drawn criticism for potentially misleading consumers and creating a negative perception [23][24]. Group 2: Legal and Regulatory Challenges - Xiaomi has faced legal challenges, including a lawsuit from a car owner regarding misleading advertising, which has been interpreted as an attempt to complicate consumer rights [1]. - Reports indicate that Xiaomi has been targeted by regulatory scrutiny for its marketing practices, with potential new regulations on false advertising being discussed [14]. Group 3: Financial Performance and Market Sentiment - According to a report from Goldman Sachs, Xiaomi has become a consensus short target among hedge funds, with its stock price dropping nearly 30% since June due to rising chip costs and declining profit margins [3]. - The company has seen a significant increase in consumer complaints, particularly in its home appliance sector, indicating growing dissatisfaction with product quality [26]. Group 4: Product Development and Innovation - Xiaomi's strategy of maintaining low profit margins on hardware has been a double-edged sword, as it struggles to compete in high-end markets where quality and innovation are paramount [9][12]. - The company has made strides in chip development, with its self-developed 3nm chip "Xuanjie O1" entering mass production, but it still relies heavily on external suppliers for critical components [25]. Group 5: Industry Position and Competitive Landscape - Xiaomi's approach of aggressive pricing and market entry has raised concerns about its impact on industry standards and the long-term viability of competitors [31][32]. - The company is caught in a struggle between being perceived as a low-cost provider and a premium brand, which complicates its competitive strategy in various sectors, including smartphones and electric vehicles [12][30].

Core Insights - The upcoming reduction of the new energy vehicle (NEV) purchase tax is expected to stimulate a surge in vehicle purchases before the end of the year, with consumers aiming to take advantage of the tax benefits [1][4][5] Group 1: Tax Policy and Consumer Behavior - Several automakers have introduced "tax guarantee" policies to encourage consumers to place orders before the end of November, ensuring that any tax differences due to delays will be covered by the manufacturers [2][3] - Consumers are motivated to finalize their purchases quickly, as the current tax exemption will be replaced by a 5% tax next year, making timely orders crucial for savings [4][5] Group 2: Market Dynamics and Sales Strategies - The automotive market is currently experiencing a sales push as companies leverage the tax adjustment period to boost sales figures [4][5] - Data from the China Automobile Dealers Association indicates that from October 1 to 26, retail sales of new energy passenger vehicles reached 901,000 units, with a year-to-date total of approximately 9.77 million units, reflecting a 22% year-on-year increase [4]

Core Viewpoint - The article discusses the decline of Xiaomi's brand appeal and consumer trust, highlighting a recent incident involving the Xiaomi SU7 vehicle that exposed serious safety flaws, leading to a significant backlash against the company and its marketing strategies [3][21][28]. Group 1: Marketing and Consumer Perception - Xiaomi's marketing narrative, once captivating, has lost its effectiveness as consumers are now more critical and less willing to buy into emotional stories [3][21]. - The recent presentation by Lei Jun, Xiaomi's CEO, was met with indifference from the audience, contrasting sharply with previous years where such events were celebrated by fans [6][9]. - Consumers are increasingly frustrated with Xiaomi's product delivery and service issues, as evidenced by numerous complaints during the presentation [8][21]. Group 2: Safety and Product Issues - A serious incident involving the Xiaomi SU7, where a vehicle caught fire due to a design flaw in the hidden door handle, has raised significant safety concerns [11][12]. - Industry experts criticized Xiaomi for prioritizing aesthetics over safety, highlighting the absence of physical door handles as a dangerous cost-cutting measure [14][16]. - The SU7's advanced driver-assistance system has also been flagged for reliability issues, leading to a recall of over 110,000 vehicles [16][18]. Group 3: Trust and Brand Reputation - The safety crisis has resulted in a breakdown of trust between consumers and Xiaomi, as reflected in the negative reception of Lei Jun's speech [21][30]. - Xiaomi's attempts to replicate its successful smartphone marketing strategies in the automotive sector have backfired, revealing a lack of understanding of the complexities involved in car manufacturing [23][26]. - The company faces a critical challenge in restoring consumer trust, which requires a focus on delivering safe, reliable products and transparent communication [30].

Group 1: Advanced Electric Drive Technologies - The current trend in high-end vehicles includes three and four motor distributed electric drive technologies, with models like Tengshi N9 and Xiaomi SU7 Ultra starting at approximately 400,000 yuan [2] - Two motors can achieve four-wheel drive, but adding more motors allows for better performance and control, as seen in models like BYD Yangwang U8 and Mercedes G580, which can perform precise maneuvers and rapid acceleration despite their weight [5][6] - The use of axial flux motors is emerging, offering higher power density and efficiency compared to traditional radial flux motors, as demonstrated in the AMG GT XX concept car [19][25] Group 2: Active Suspension Systems - Active suspension systems are primarily found in high-end models such as BYD Yangwang series and NIO ET9, with entry prices around 800,000 yuan, providing significant benefits in comfort and handling [6][12] - These systems can dynamically adjust suspension stiffness and height, enhancing ride comfort and vehicle stability during various driving conditions [8][10] - Advanced active suspensions can also adapt to different scenarios, such as raising for off-road clearance or lowering for improved aerodynamics at high speeds [12] Group 3: Aerodynamic Enhancements - Modern vehicles are increasingly incorporating aerodynamic features for improved performance and efficiency, such as active rear wings that provide significant downforce and braking assistance [13][15][16] - Active aerodynamic components, like adjustable wheel rims and air intakes, are designed to optimize cooling and reduce drag, thereby enhancing vehicle range and performance [18] Group 4: Innovative Engine Technologies - The FreeValve technology, which eliminates the camshaft in engines, allows for independent control of each valve, simplifying engine structure and improving efficiency [26][28][29] - This technology enables the engine to switch between different operating cycles seamlessly, optimizing performance based on driving conditions [29]

Core Points - The article discusses the significant shift in public perception of Xiaomi and its founder Lei Jun, highlighting the growing skepticism towards the company's marketing tactics and product quality [2][3][5][22]. Group 1: Product Issues - Xiaomi's reputation as the "king of cost-performance" is under threat due to allegations of exaggerated product claims, particularly regarding the Xiaomi SU7 Ultra's carbon fiber hood, which was marketed with high-performance features that were not delivered [5][7]. - Other product quality concerns include incidents such as a Xiaomi refrigerator explosion and high return rates for Xiaomi AI glasses, with a reported 40% return rate on the latter, indicating widespread consumer dissatisfaction [7][9]. Group 2: Marketing Strategies - Xiaomi's marketing strategies, which were once effective, are now perceived as overhyped and manipulative, leading to consumer fatigue and backlash against the brand [9][10]. - The company has been criticized for turning serious incidents, like the SU7 explosion, into marketing opportunities rather than addressing the underlying issues, which has further eroded trust [11][20]. Group 3: Consumer Sentiment - There is a noticeable shift in consumer sentiment from blind loyalty to critical evaluation of product quality and performance, with former fans now voicing their concerns and demanding accountability from Xiaomi [13][15][16]. - Consumers are increasingly prioritizing actual product performance over brand reputation, reflecting a broader trend towards more informed and discerning purchasing decisions [16][24]. Group 4: Brand Image and Leadership - Lei Jun's carefully crafted public persona as a relatable and tech-savvy leader is facing challenges as product issues and marketing controversies come to light, leading to questions about his integrity and the company's commitment to quality [18][20]. - The article suggests that for Xiaomi to regain consumer trust, it must address its product shortcomings and focus on genuine improvements rather than relying solely on marketing [22][23].