互联网餐饮新业态
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美团、京东新布局!
Zhong Guo Jing Ji Wang· 2025-07-30 08:57
Core Insights - The article discusses the emergence of new business models in the food delivery industry, specifically highlighting Meituan's "Raccoon Canteen" and JD's "Seven Fresh Kitchen" as innovative approaches to restaurant operations [1][4]. Group 1: Business Model Innovations - Meituan's Raccoon Canteen operates in a non-traditional location, such as an ordinary office building, focusing solely on takeout, which allows for significant cost reductions in rent and labor [1][4]. - JD's Seven Fresh Kitchen utilizes a self-operated model with robots preparing food based on standardized recipes, minimizing the need for chefs and focusing on popular takeout dishes [3][4]. Group 2: Cost Reduction and Safety Measures - Both establishments aim to reduce costs while ensuring food safety and affordability for consumers, implementing transparent kitchen practices and live streaming to enhance accountability [4][9]. - Raccoon Canteen employs a dedicated team to monitor food safety, including checks for pesticide residues and oil quality, adding an extra layer of safety beyond standard practices [4][9]. Group 3: Market Impact and Challenges - The new models may pressure small, unbranded restaurants that lack distinctive features or effective cost control, potentially leading to market consolidation [4][9]. - The competition between platforms will hinge on their ability to effectively address the challenges of taste, affordability, and safety, with the ultimate goal of ensuring that all consumers have access to safe and enjoyable meals [4][9].