2025年9月15日，上海——新茶饮品牌沪上阿姨启动"五色慢养"计划，该计划以品牌2025年5月18日发布 的《中国现制茶饮膳食营养升级白皮书》为基础，融合传统"五色养生"智慧与现代心理学，构建"食养 +心养"的健康生态，呼吁通过饮食与心理疏导的双重结合，帮助人们在快节奏的生活中找到平衡， 以"慢养"实现身心双修，为当代消费者提供慢养身心的解决方案。 启动仪式现场，沪上阿姨邀请多方专业力量，共同见证"五色慢养"计划启动：中国心理卫生协会心身医 学专委会(副)主任，原海军军医大学教授、医学心理学与预防医学博士生导师 蒋春雷教授、上海市消费 者权益保护基金会唐健盛理事长、上海市营养学会副秘书长及基础与公共营养专委会副主任委员陈波教 授，以及来自上海洄澜心理咨询中心许晶晶理事长等嘉宾齐聚，活动通过跨界对话和互动体验，深入探 讨快节奏时代下"健康滋养"与"情绪疏导"的双重需求。 沪上阿姨 "五色慢养" 计划的推出，既是品牌对 "现煮五谷" 初心的延续，更成为品牌回应社会需求的重 要实践。该计划将社会议题与日常消费场景结合，探索茶饮行业更具温度的表达方式。启动仪式现场， 上海市营养学会副秘书长陈波表示："当下消费者需要 ...

Core Viewpoint - The company "沪上阿姨" has launched the "五色慢养" plan, introducing a new product line that emphasizes health and wellness through traditional Chinese dietary concepts, aiming to transform consumer habits from mere thirst-quenching to long-term nourishment [1][3][5]. Group 1: Product Launch and Features - The "五色慢养" plan includes the introduction of the "五黑焕发慢养瓶," which combines five black ingredients: 黄精, 黑芝麻, 黑米, 黑豆, and 黑枸杞, with a tea base of 武夷岩茶大红袍 [1][5]. - The product aims to enhance the overall flavor profile by incorporating classic ingredients like blood glutinous rice and thick taro paste, providing a rich and full taste experience [1]. - Additional products, "五红元气慢养瓶" and "五白美龄慢养瓶," are set to be launched in the future [1]. Group 2: Company Vision and Growth - The co-founder and chairman, 单卫钧, emphasized the brand's commitment to a healthy lifestyle, stating that the company has grown from one store in 2013 to 9,436 stores by mid-2025 [3]. - The company aims to promote a lifestyle that is more self-caring and mindful, aligning with the "五色慢养" philosophy [3][5]. Group 3: Industry Impact and Community Engagement - The "五色慢养" plan will collaborate with the Shanghai Huailan Psychological Counseling Center to host three public health lectures focusing on stress relief, emotional guidance, and dietary wellness [5]. - This initiative is intended to help consumers integrate self-care and scientific living habits into their daily lives, promoting a shift in the beverage industry from simply being a thirst quencher to becoming a partner in healthy living [5].