Core Viewpoint - Xiaoe Inc. (小鹅通) is preparing for an IPO on the Hong Kong Stock Exchange, aiming to leverage its position as a leading provider of product-driven SaaS solutions in the private domain operation sector [3][4]. Company Overview - Xiaoe Inc. is a leading provider of SaaS solutions focused on private domain operations, enabling businesses to build, operate, and expand their decentralized e-commerce infrastructure [4][6]. - The company offers a comprehensive cloud-based solution that integrates e-commerce, digital marketing, and CRM into a unified system, enhancing efficiency and effectiveness in product marketing and transactions [4][6]. Market Position - According to a report by ZhiShi Consulting, Xiaoe Inc. ranks first among interactive private domain operation solution providers in China based on revenue for 2024, and is among the top three private domain operation solution providers [4][9]. - The company is recognized as the fastest-growing among the top five private domain operation solution providers during the historical performance period [4]. Financial Performance - Xiaoe Inc.'s total revenue is projected to grow from RMB 299 million in 2022 to RMB 521 million in 2024, representing a compound annual growth rate (CAGR) of 32.0% [8]. - The company's gross profit is expected to increase from RMB 162 million in 2022 to RMB 389 million in 2024, with a CAGR of 54.9% [8]. - The company recorded adjusted net losses of RMB 273 million and RMB 31.5 million in 2022 and 2023, respectively, but is projected to achieve adjusted net profits of RMB 66.3 million and RMB 58.8 million in 2024 and the first half of 2025 [8]. Industry Trends - The market for private domain operation solutions in China is expected to grow from RMB 11.9 billion in 2024 to RMB 25.8 billion by 2029, with a CAGR of 16.7% [9]. - The interactive private domain operation solution market is projected to expand from RMB 5.2 billion in 2024 to RMB 13.8 billion by 2029, with an accelerated CAGR of 21.6% [9]. - Despite strong growth trends, the market remains in its early stages, with a penetration rate of only 3.5% in 2024, indicating significant long-term growth potential [9]. Use of IPO Proceeds - The funds raised from the IPO will be allocated to enhance the company's R&D capabilities, optimize its SaaS solutions, and invest in core enabling technologies such as AI, big data analytics, and cloud computing [16]. - The company plans to expand its direct sales network nationwide and invest in global expansion, particularly in Southeast Asia and North America [16].