Core Viewpoint - Xiaoe Technology has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, aiming to become the first "private domain SaaS stock" despite facing challenges such as continuous losses, supplier dependence, and compliance risks [2][11]. Group 1: Company Overview - Founded in 2015, Xiaoe Technology quickly capitalized on the knowledge payment trend, evolving from a tool provider to a comprehensive SaaS solution covering e-commerce, digital marketing, and CRM [3]. - As of 2024, Xiaoe Technology ranks first among interactive private domain operation solution providers in China, with a market share of 4.4% and the fastest revenue growth among the top five providers from 2022 to 2024 [3]. Group 2: Financial Performance - Revenue from 2022 to 2024 was 299 million RMB, 415 million RMB, and 521 million RMB, with a compound annual growth rate (CAGR) of 32.0%. In the first half of 2025, revenue reached 306 million RMB, a year-on-year increase of 26.4% [5]. - Gross profit for the same period was 162 million RMB, 300 million RMB, and 389 million RMB, with a CAGR of 54.9%. The gross margin improved from 54.3% in 2022 to 75.5% in the first half of 2025 [5]. - Despite revenue growth, Xiaoe Technology reported losses of 34 million RMB, 37 million RMB, and 15 million RMB from 2022 to 2024, with a cumulative loss of nearly 92 million RMB over three and a half years [7][9]. Group 3: Customer and Market Dynamics - As of June 30, 2025, Xiaoe Technology had 1,838 key customers, with average revenue per key customer increasing from 77,700 RMB in 2022 to 128,200 RMB in the first half of 2025 [6]. - The contribution of key customers to revenue rose from 7.1% to 38.1% from 2022 to 2025, indicating a growing reliance on a concentrated customer base [6]. Group 4: Risks and Challenges - Xiaoe Technology's financial health is under pressure due to significant liabilities, with total current liabilities increasing from 2.26 billion RMB in 2022 to 2.44 billion RMB in 2024, while current assets remained low [9][10]. - The company is heavily reliant on Tencent, which holds a 16.82% stake and is both a major supplier and customer, raising concerns about potential impacts on operations if Tencent alters its business strategy [11]. - Compliance risks are significant, as the company has faced regulatory scrutiny due to issues like false advertising and infringement by merchants on its platform, which could harm its reputation and customer retention [12]. Group 5: Industry Context - The private domain SaaS market in China is projected to grow from 11.9 billion RMB in 2024 to 25.8 billion RMB by 2029, with a CAGR of 16.7% [13]. - The competitive landscape includes established players like Youzan and Weimob, as well as tech giants like Alibaba and Tencent, intensifying the pressure on Xiaoe Technology to maintain its market position [13]. Group 6: Future Outlook - Xiaoe Technology's IPO is seen as a critical move for securing funding for research and market expansion, but concerns about its ability to achieve sustainable profitability remain [14]. - The company must address its supplier dependence and compliance issues to enhance its financial stability and attract long-term investor interest post-IPO [14].

Core Viewpoint - Xiaoe Technology, a SaaS service provider for private domain operations, has submitted its IPO application to the Hong Kong Stock Exchange, with CICC as the sponsor. The company has shown rapid growth, with a compound annual growth rate (CAGR) of 32% in revenue over the past three years, and aims to achieve a gross merchandise volume (GMV) of over 20 billion yuan in 2024 [2][4]. Group 1: Company Overview - Xiaoe Technology is a leading product-driven SaaS solution provider in the private domain operation sector, initially recognized as a knowledge payment SaaS platform [2][4]. - The company was founded in October 2016, capitalizing on the rise of WeChat and the demand for SaaS services in knowledge payment [2][4]. Group 2: Financial Performance - Xiaoe Technology's revenue for 2022, 2023, and 2024 is reported as 299 million yuan, 415 million yuan, and 521 million yuan respectively, with a projected revenue of 306 million yuan for the first half of 2025, reflecting a year-on-year growth of 26.4% [4][5]. - The company's gross profit margins have improved significantly, with figures of 54.3%, 72.3%, 74.8%, and 75.5% for 2022, 2023, 2024, and the first half of 2025 respectively [5]. Group 3: Business Model and Services - Xiaoe Technology offers a comprehensive cloud-based solution that integrates e-commerce, digital marketing, and customer relationship management (CRM), facilitating seamless operations across the entire lifecycle from traffic conversion to customer relationship management [4]. - The company empowers various businesses, including internet-native e-commerce merchants and traditional offline retailers, to build and manage their private domains and commercialize their products [4]. Group 4: Compliance and Regulatory Issues - The company has faced compliance challenges, including a fine of 50,000 yuan from the Shenzhen Market Supervision Administration for failing to fulfill platform obligations [7][8]. - Xiaoe Technology has committed to enhancing its compliance management by establishing a professional team to review user reports and content safety checks, aiming to reduce violations and maintain a healthy operational environment [8]. Group 5: Future Plans and Use of IPO Proceeds - The funds raised from the IPO will be allocated to enhancing research and development capabilities, strengthening direct sales and marketing efforts, and expanding globally, particularly in Southeast Asia [7]. - The company aims to optimize its cash flow structure and support its continued growth in the private domain operation sector through the capital market [7].

Core Viewpoint - Xiaoetong, a private domain operation SaaS service provider, has submitted its IPO application to the Hong Kong Stock Exchange, with CICC as the sponsor, showcasing rapid growth and a compound annual growth rate (CAGR) of 32% in revenue over the past three years [2] Group 1: Company Overview - Xiaoetong is a leading product-driven SaaS solution provider in the private domain operation sector, initially recognized as a knowledge payment SaaS platform [3] - The company was founded in October 2016, capitalizing on the rise of WeChat and the demand for SaaS services in knowledge payment [3] - The first significant client was financial writer Wu Xiaobo, who collaborated with Xiaoetong to develop tools for enhancing user conversion rates [4] Group 2: Financial Performance - Xiaoetong's revenue from 2022 to 2024 was reported as 2.99 billion, 4.15 billion, and 5.21 billion RMB, respectively, with a projected revenue of 3.06 billion RMB for the first half of 2025, reflecting a year-on-year growth of 26.4% [6] - The gross profit margins for 2022 to 2025 were 54.3%, 72.3%, 74.8%, and 75.5%, respectively, indicating a trend of increasing profitability [7] - The company reported net losses of approximately 34 million, 37 million, and 15 million RMB for 2022, 2023, and 2024, with a narrowing loss of 5.82 million RMB in the first half of 2025 [7] Group 3: Business Model and Services - Xiaoetong provides a comprehensive cloud-based solution that integrates e-commerce, digital marketing, and customer relationship management (CRM) to facilitate the entire lifecycle of private domain operations [5] - The company empowers various businesses, including internet-native e-commerce merchants and traditional retailers, to build and manage their private domains and commercialize their products [6] Group 4: Compliance and Regulatory Issues - Xiaoetong has faced compliance issues, including a fine of 50,000 RMB from the Shenzhen Market Supervision Administration for failing to fulfill platform obligations [9][10] - The company has committed to enhancing regulatory compliance by establishing a professional team to review user reports and content safety checks, aiming to reduce violations [11]

Core Viewpoint - Xiaoe Inc. (小鹅通) is preparing for an IPO on the Hong Kong Stock Exchange, aiming to leverage its position as a leading provider of product-driven SaaS solutions in the private domain operation sector [3][4]. Company Overview - Xiaoe Inc. is a leading provider of SaaS solutions focused on private domain operations, enabling businesses to build, operate, and expand their decentralized e-commerce infrastructure [4][6]. - The company offers a comprehensive cloud-based solution that integrates e-commerce, digital marketing, and CRM into a unified system, enhancing efficiency and effectiveness in product marketing and transactions [4][6]. Market Position - According to a report by ZhiShi Consulting, Xiaoe Inc. ranks first among interactive private domain operation solution providers in China based on revenue for 2024, and is among the top three private domain operation solution providers [4][9]. - The company is recognized as the fastest-growing among the top five private domain operation solution providers during the historical performance period [4]. Financial Performance - Xiaoe Inc.'s total revenue is projected to grow from RMB 299 million in 2022 to RMB 521 million in 2024, representing a compound annual growth rate (CAGR) of 32.0% [8]. - The company's gross profit is expected to increase from RMB 162 million in 2022 to RMB 389 million in 2024, with a CAGR of 54.9% [8]. - The company recorded adjusted net losses of RMB 273 million and RMB 31.5 million in 2022 and 2023, respectively, but is projected to achieve adjusted net profits of RMB 66.3 million and RMB 58.8 million in 2024 and the first half of 2025 [8]. Industry Trends - The market for private domain operation solutions in China is expected to grow from RMB 11.9 billion in 2024 to RMB 25.8 billion by 2029, with a CAGR of 16.7% [9]. - The interactive private domain operation solution market is projected to expand from RMB 5.2 billion in 2024 to RMB 13.8 billion by 2029, with an accelerated CAGR of 21.6% [9]. - Despite strong growth trends, the market remains in its early stages, with a penetration rate of only 3.5% in 2024, indicating significant long-term growth potential [9]. Use of IPO Proceeds - The funds raised from the IPO will be allocated to enhance the company's R&D capabilities, optimize its SaaS solutions, and invest in core enabling technologies such as AI, big data analytics, and cloud computing [16]. - The company plans to expand its direct sales network nationwide and invest in global expansion, particularly in Southeast Asia and North America [16].