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“红火”一个展 “出圈”一座城
Sou Hu Cai Jing· 2025-10-18 01:11
Core Insights - The exhibition economy in Shenzhen is experiencing explosive growth, with the number of exhibitions increasing from 106 in 2021 to over 400 by 2024, and the exhibition area expanding from 5.12 million square meters to 12 million square meters [3][4] - The city aims to transform exhibition traffic into long-term industrial growth, enhancing its competitiveness and attracting over 100,000 exhibitors and more than 11 million visitors annually [3][4] Group 1: Exhibition Growth and Impact - Shenzhen's exhibition industry is deeply integrated with the city's innovation and development, serving as a "window" for urban branding and marketing [3][4] - The recent AIPC global conference held in Shenzhen marked a significant milestone, being the first of its kind in mainland China, attracting over 200 international leaders and showcasing the city's capabilities [4][5] - The conference's innovative format combined city experiences with the agenda, allowing attendees to engage with Shenzhen's landmarks, thereby enhancing the city's global image [4][5] Group 2: Economic and Industrial Development - The exhibition sector is becoming a vital platform for local governments to attract investments, with direct engagement at exhibitions leading to successful business relocations [7][8] - Various local governments are adopting new strategies for investment attraction, utilizing exhibitions to connect with high-quality enterprises and gather valuable leads [7][8] - The concept of "chain-based investment attraction" is proposed, focusing on creating a complete industrial ecosystem that encourages long-term investment in Shenzhen [9] Group 3: Cultural and Tourism Integration - Exhibitions are not only platforms for industry exchange but also serve as catalysts for urban tourism and cultural experiences, significantly boosting local consumption [11][14] - The integration of exhibitions with cultural tourism is highlighted, with data showing that 40%-50% of attendees participate in local cultural activities during exhibitions [13][14] - Shenzhen is encouraged to enhance its exhibition infrastructure and cultural tourism offerings to maximize the economic benefits derived from the exhibition economy [14]