Core Insights - The automotive industry is shifting from a "price war" to a "value war," focusing on product quality and features rather than just pricing strategies [2][5][15] - The Guangzhou Auto Show reflects a more pragmatic approach, with companies emphasizing self-improvement and local partnerships, particularly with Huawei [6][9][11] - Consumer behavior is becoming more rational, with a greater focus on product quality and functionality rather than brand loyalty or emotional appeal [15][17] Industry Trends - The current Guangzhou Auto Show has fewer high-profile executives and new models, indicating a shift towards marketing and sales of existing models [1] - The competition among car manufacturers is increasingly centered on product performance and quality, moving away from aggressive pricing strategies [2][3] - There is a notable increase in the number of D-class SUVs being launched, with over 10 new models introduced in the second half of the year, priced between 200,000 to 500,000 yuan [3][5] Brand Strategies - Domestic brands are focusing on enhancing value rather than cutting prices, with many introducing advanced features in new models without reducing prices [5][12] - Foreign brands are increasingly localizing their operations, with many models developed by domestic teams and collaborations with local suppliers [6][8] - Major foreign brands like Mercedes, BMW, and Audi are adopting more competitive pricing strategies, with some models priced lower than domestic competitors [8][12] Consumer Behavior - Consumers are showing a more practical approach to purchasing decisions, focusing on the alignment of products with their needs rather than emotional factors [15][17] - The trend of rapid product iteration in the automotive sector has led to a more discerning consumer base, with buyers prioritizing quality and functionality [17] - The overall sentiment suggests that the automotive industry will continue to face intense competition, but with a more mature and rational market environment in the coming years [15][17]