Core Viewpoint - The company demonstrated stable performance in H1 2025 with a revenue of 3.1 billion and a net profit of 290 million, showing a year-on-year decline in revenue but an increase in net profit [1] Financial Performance - In H1 2025, the company's revenue and net profit were 3.1 billion and 290 million respectively, reflecting a year-on-year change of -6% and +2% [1] - The gross profit margin increased by 0.1 percentage points to 76.4%, while the sales expense ratio decreased by 1.2 percentage points to 56.3%, and the management expense ratio decreased by 1.1 percentage points to 10.1%, resulting in a net profit margin increase of 0.8 percentage points to 9.3% [1] Brand Performance - Brand performance varied, with La Koradior showing steady growth, while Koradior and NEXY.CO remained relatively stable. The company has eight high-end women's wear brands that complement each other in market positioning and pricing [2] - Specific brand revenues for H1 2025 include: Koradior at 1.04 billion (-1% YoY), NAERSI at 650 million (-11% YoY), NEXY.CO at 480 million (-4% YoY), and La Koradior at 280 million (+10% YoY) [2] - The total number of SKUs decreased by 7.4% to 5,894, focusing resources on core styles [2] Channel Optimization - The company continues to optimize its channel structure, primarily focusing on direct sales. In H1 2025, revenue from direct sales, franchises, and e-commerce was 2.43 billion, 80 million, and 590 million respectively, with year-on-year changes of -8%, -38%, and +9% [3] - The number of direct stores decreased by 56 to 1,388, while franchise stores decreased by 18 to 377, with expectations for stable store numbers in H2 2025 [3] - Inventory turnover slowed down, with inventory amounting to 1.49 billion (+17% YoY) and turnover days increasing by 97 days to 376 days [3] Outlook for 2025 - For the full year of 2025, the company anticipates a potential decline in revenue due to changes in customer traffic and channel expansion plans [4] - However, the company aims to improve profit quality through cost control and efficiency optimization, expecting stable growth in net profit for the year [4] - The company is positioned as a leading player in the domestic mid-to-high-end women's wear market, with operational efficiency improvements expected to drive long-term performance growth [4]