Core Insights - The peak season for lamb sales in the catering industry has arrived, with increased customer traffic reported in various restaurants as temperatures drop [1][5] - Many hot pot brands are launching seasonal lamb products to capitalize on the rising demand for lamb dishes [1][5] Group 1: Industry Trends - Restaurants like a lamb soup restaurant in Dazhou and Zhu Ba lamb restaurant in Chongqing are experiencing significant increases in customer volume, with reports of daily table turnover exceeding two [1][2] - A report by First Financial and Douyin Life Services indicates that lamb ranks first in searches for health and nourishing hot pot ingredients [1] Group 2: Company Strategies - Haidilao has introduced winter-limited fresh-cut lamb in select stores, featuring high-quality ingredients and unique presentation, receiving positive feedback on social media [2] - Xiaobuxiang has launched a "lamb giveaway" campaign in major cities, resulting in a 45% increase in repeat visits from old members and nearly a 50% increase in customer flow on promotional days [4] Group 3: Product Innovations - Various hot pot brands are innovating with lamb products, such as Banu's lamb rolls and Hongjie Old Hot Pot's lamb dumplings, reflecting a trend towards specialized lamb offerings [5] - Non-hot pot restaurants are also introducing lamb dishes, such as Feifei Shrimp's whole roasted lamb, which has seen significant sales [5][7] Group 4: Pricing and Supply Chain - The average price of lamb has been rising, with recent data showing prices of 70.98, 71.11, and 71.32 yuan per kilogram over three weeks in November [7] - The rise in lamb prices is attributed to seasonal demand, and industry experts suggest that the price increase will be limited despite the demand surge [7][8] Group 5: Consumer Engagement - The trend of launching new lamb products reflects the current consumer interest in lamb dishes, and the industry will continue to monitor how long this trend lasts [8]