Core Viewpoint - The launch of the new SUV, the all-new Langjing by FAW-Volkswagen, provides a solution to the "electrification anxiety" faced by the mid-to-large SUV market as new energy vehicles continue to encroach on the market share of fuel vehicles [1][20]. Pricing Strategy - The all-new Langjing offers two models, priced at 269,900 yuan and 299,900 yuan, with a unique direct sales model that eliminates traditional pricing tactics [3][8]. - The vehicle is available in both 6-seat and 7-seat configurations at the same price, addressing the demand for flexible space among Chinese families [8][22]. - Customers can enjoy a maximum trade-in subsidy of 27,000 yuan, with double support for vehicles aged five years or less [8] . Customer Benefits - The "Four Lifelong" guarantee includes lifetime vehicle warranty, basic maintenance, repair compensation, and original parts warranty, valued at over 20,000 yuan, enhancing customer trust and satisfaction [5][6]. - This comprehensive benefits system addresses family users' deep-seated needs for cost control and long-term peace of mind, redefining the value standard for fuel vehicles [6][20]. Product Features - The all-new Langjing boasts a length of 5,168mm and a wheelbase of 2,980mm, providing a spacious interior with a high occupancy rate of 87.2% [14]. - The vehicle features advanced safety measures, including a high-strength steel structure and various active safety functions, ensuring comprehensive protection for occupants [18]. - The fifth-generation EA888 engine offers a maximum power of 200kW and a peak torque of 400N·m, achieving 0-100 km/h in 7.5 seconds, with a fuel consumption of 8.33L/100km [15]. Technological Innovations - The all-new Langjing incorporates the IQ.Pilot enhanced driving assistance system, which is the first of its kind in fuel vehicles, enabling advanced autonomous driving capabilities [17]. - The vehicle features a three-screen setup with a 15-inch central display, an 11.6-inch passenger entertainment screen, and a 10.25-inch instrument panel, supporting over 400 voice-controlled functions [17]. Market Positioning - In the competitive landscape of 300,000 yuan market segment, the all-new Langjing positions itself uniquely by addressing the essential needs of family users for "worry-free travel" [22]. - The vehicle's advantages in refueling efficiency, lifetime maintenance, and adaptability to various scenarios solidify its competitive edge in the market [22].