Core Viewpoint - The article emphasizes the significance of product innovation in driving business value and enhancing user experience, particularly in the context of the WISE2025 Annual Focus Product Awards, which aims to recognize outstanding products across various sectors [2][4]. Summary by Relevant Sections Focus Areas - The awards cover a wide range of sectors including mobile phones, home appliances, new energy vehicles, digital life, healthcare, beauty and personal care, food and beverages, clothing and accessories, as well as education, enterprise services, lifestyle, creative software, and games [2][6]. Evaluation Criteria - A multi-dimensional evaluation system is employed to assess products based on their technological advancements, design, performance, and value. Each category has specific weightings for different criteria, such as: - Mobile Phones: Performance (40%), User Experience (30%), Design (20%), Value (10%) [6][7]. - Home Appliances: Performance (40%), User Experience (30%), Design (20%), Value (10%) [7]. - New Energy Vehicles: Design (30%), User Experience (30%), Sustainability (20%), Performance (20%) [7]. - Digital Life Products: Performance (30%), User Experience (20%), Design (30%), Value (20%) [7]. Participation Invitation - The article invites innovators and product creators to participate in the awards, highlighting the opportunity to showcase their work and contribute to a narrative of innovation and user experience [4][5]. Timeline for Evaluation - The evaluation process is set to begin immediately, with nominations open until November 10, 2025. The research and assessment phase will occur from November 11 to November 24, 2025, with results to be announced in late November [19].