Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 14.75 [1][2] Core Views - The company experienced flat demand in Q2, with expectations for improved performance in the future. The retail and innovation market revenue was RMB 29.1 billion, down 1.3% year-on-year, while the catering market revenue was RMB 6.2 billion, down 8.8% year-on-year. The company is focusing on market expansion and promotion efforts, anticipating operational improvements [6][9] Financial Performance Summary - For H1 2025, the company reported revenue of RMB 3.57 billion, a decrease of 2.7% year-on-year, and a net profit attributable to the parent company of RMB 310 million, down 6.0% year-on-year. In Q2 2025, revenue was RMB 1.35 billion, a decrease of 4.4% year-on-year, while net profit increased by 1.2% year-on-year [6][7] - The company's gross margin for H1 2025 was 24.3%, down 1.6 percentage points year-on-year, primarily due to intensified price competition in the industry [8] Revenue and Profit Forecast - The company forecasts revenue of RMB 6.632 billion for 2024, with a slight decline of 6.0%, followed by a slight increase of 0.6% in 2025. The net profit attributable to the parent company is expected to be RMB 542.25 million in 2024, down 27.64%, and RMB 520.12 million in 2025, down 4.08% [5][9] - The expected EPS for 2025 is RMB 0.59, with a PE ratio of 19.88 times [5][9] Market Position and Strategy - The company is actively innovating product categories and diversifying channels, with successful progress in expanding B-end customer relationships. Notably, revenue contributions from major clients like Yum increased by 30%-40% in H1 2025 [7][9] - The company plans to initiate overseas expansion, focusing on the Australia-New Zealand and Southeast Asia markets, which is expected to contribute to revenue growth [9]