Workflow
多元化渠道布局
icon
Search documents
千亿乳品破局战:3亿银发族催生新蓝海,发力功能化、营养化、差异化创新,拥抱多元渠道
Sou Hu Cai Jing· 2025-05-15 09:50
Core Insights - The dairy industry in China is facing challenges with a decline in revenue and profit, with 20 listed dairy companies reporting a total revenue of 292.5 billion yuan, down 7.7% year-on-year, and a net profit of 12.92 billion yuan, down 3.0% year-on-year [2] Group 1: Market Trends - The aging population in China is creating new growth opportunities in the dairy sector, with the number of people aged 60 and above surpassing 300 million by the end of 2024, and expected to reach 26.4% of the population by 2030 [6][5] - Dairy companies are focusing on functional, differentiated, and scenario-based products to regain consumer interest amid cross-category competition [4][10] Group 2: Strategic Approaches - Companies are advised to address both functional needs and emotional connections with elderly consumers, emphasizing the importance of product functionality and emotional value [7][8] - Major players like Yili and China Feihe are expanding their product lines to cater to the elderly demographic, with Yili's adult nutrition products for seniors accounting for 50% of its adult milk powder business [9] Group 3: Channel Evolution - The sales influence of large supermarkets is declining, while the importance of small and community supermarkets and convenience stores is increasing, with convenience stores meeting immediate consumer needs [14][17] - E-commerce is becoming a significant channel for dairy sales, with Yili reporting that over 50% of its adult milk powder sales are now through online platforms [17][18] - Companies like Mengniu are focusing on market penetration in rural and underdeveloped areas, highlighting the potential for growth in these segments [19]
华凯易佰(300592):收入同比高增 主动清库存致利润承压
Xin Lang Cai Jing· 2025-05-07 00:41
事件: 通拓科技自2024 年7 月起纳入公司合并财务报表范围,2024 年7 月-12 月通拓科技实现营收13.13 亿 元,归母净利润-0.11 亿元,亏损较去年同期大幅改善(2023年全年同拓归母净利润-9,992 万元)。公 司积极布局热门电商渠道,新兴平台已初步起量:Temu 平台实现营业收入超3.52 亿元,Tik Tok 平台实 现营业收入超1.88亿元,Walmart 平台实现营业收入超3.81 亿元。多渠道布局降低对Amazon 单一平台 的依赖,Amazon 销售收入占比从74.81%下降至64.03%。 整合通拓已初见成效,强化多元化渠道布局 风险提示:海外经济波动风险,行业竞争加剧风险,关税不确定性风险 主动去库存+新平台高投入致公司利润短期承压2024 年公司毛利率33.86%(同比-3.10pct),归母净利 率1.89%(同比-3.21pct);2025Q1 毛利率31.48%(同比-4.97pct),归母净利率-0.66%(同 比-5.49pct)。公司盈利能力下滑主要系:1)主动实施了库存清理计划,2024 年/2025Q1 公司计提资产 减值损失分别为0.74 亿元/0.2 ...