Core Viewpoint - The ongoing public dispute between Leifen Technology and former employee Pan, which has escalated into accusations and counter-accusations regarding product evaluations and business practices, highlights the competitive pressures in the small appliance market, particularly in the electric shaver and toothbrush segments. Group 1: Company Dispute - Leifen's CEO Ye Hongxin publicly criticized a review by blogger @楼斌Robin, claiming that the evaluation was biased and questioning the integrity of the review process [1][2] - Ye clarified that his criticism was directed at Pan, a former employee, and emphasized the importance of factual content in media evaluations [2] - The conflict intensified as Ye accused Pan of profiting from undermining Leifen after leaving the company, alleging that Pan received 5 million yuan upon departure in 2022 [4][6] Group 2: Market Performance - Leifen reported impressive sales figures during the 618 shopping festival, achieving a total sales amount of 5.3 billion yuan, with a year-on-year growth of 60% [9] - Despite strong sales, the small appliance market is becoming increasingly competitive, with many brands launching similar products, leading to a decline in product pricing and profit margins [9][10] - The electric shaver market is projected to see a decline in retail volume and value in 2024, with a 9.5% decrease in volume and an 8.1% decrease in retail value [10]