Group 1 - The core issue highlighted is the widespread practice of false labeling and misrepresentation of product quality among home textile companies in Jiangsu and Zhejiang provinces, particularly regarding "high-end four-piece sets" [2][3] - Companies are using deceptive tactics such as false material claims, inflated thread counts, and fake testing reports to mislead consumers [3][4] - The thread count, a key indicator of fabric quality, is often exaggerated, with some products falsely marketed as "100 thread count" when they are actually of lower quality [3] Group 2 - A-class labels, which should indicate higher safety standards for infant textiles, are being misused by manufacturers regardless of the actual material and product category [4] - Some suppliers are providing counterfeit testing reports that include detailed information to create a facade of legitimacy, even including QR codes for verification [4] - Following the broadcast of the investigation, local market supervision authorities in Nantong initiated immediate inspections and investigations into the implicated businesses [4]

2025.09. 22 本文字数：2181，阅读时长大约4分钟 9月22日凌晨， 浙江省 海宁市市场监督管理局发布情况通报： 9月21日晚，央视财经频道《财经调 查》栏目报道 海宁 市流通领域有关经营主体经销的床上用品"四件套"存在虚标支数的情况。海宁市 市场监督管理局联合相关部门，连夜对涉事经营主体开展现场检查，针对涉嫌的违法行为开展立案调 查。 下一步，我局将全面开展排查整治，严厉查处违法违规行为，坚决维护消费者合法权益和公平竞争市 场秩序。 一些消费者向总台《财经调查》栏目举报，一些网络直播间里宣称"A类母婴级""高支高密度"且价格 格外亲民的床上用品四件套，不少是以次充好的劣质产品。 这些网络直播间里，主播们的推销话术很有诱惑力，"100支长绒棉""A类母婴标准 适合裸睡 安全放 心""A类母婴级 加厚保暖"，再搭配"破价福利""流量换成交"的销售承诺，消费者的确很容易动 心。 记者查阅了国家标准《GB 18401-2010 国家纺织产品基本安全技术规范》：婴幼儿纺织产品 必须符合A类要求且标明"婴幼儿用品"字样，直接接触皮肤的产品至少需符合B类要求。 按照网络平台的地址，记者来到了江苏南通。直播间的 ...

Core Viewpoint - The investigation reveals that many beddings marketed as "high-end four-piece sets" in live-streaming sessions are falsely advertised, with claims of high thread counts and 100% cotton being misleading [1][3][19]. Group 1: Misleading Marketing Practices - Some merchants in Jiangsu Nantong and Zhejiang Jiaxing are found to falsely label bedding products with inflated thread counts and misleading fabric claims, leading to consumer deception [3][10]. - Live-streaming hosts use persuasive sales tactics, claiming products meet "A-class maternal and infant standards" and are suitable for direct skin contact, which misleads consumers [5][7]. - The actual thread counts of many advertised products are significantly lower than claimed, with some products being marketed as "100-thread" when they are actually of much lower quality [10][19]. Group 2: Quality and Safety Standards - According to national standards, infant textile products must meet specific safety requirements, yet many products do not adhere to these regulations [7][27]. - Some products are found to contain synthetic fibers, despite being marketed as 100% cotton, which raises concerns about safety and quality [25][28]. Group 3: Supply Chain and Production Insights - Investigations into local markets reveal that many bedding products lack proper labeling, making it easier for sellers to misrepresent their goods [32][40]. - Some manufacturers openly admit to mislabeling products with "A-class" tags and inflated thread counts to increase sales and profits [42][50]. - The production of bedding items often involves deceptive practices, including the use of fake testing reports to mislead consumers about product quality [38][52].

Core Viewpoint - The investigation reveals that many beddings marketed as "high-end four-piece sets" are falsely advertised, with misleading claims about material quality and thread count, leading to consumer deception [1][3][22]. Group 1: Misleading Marketing Practices - Some merchants in Jiangsu and Zhejiang are found to falsely label bedding products with inflated thread counts and misleading fabric claims, such as "A-class maternal and infant grade" [3][12]. - Live-streaming sales tactics are designed to entice consumers with phrases like "100-thread long-staple cotton" and "suitable for bare sleeping," which are often not true [5][10]. - The actual thread counts of many advertised products are significantly lower than claimed, with common counts ranging from 30 to 80, while some are falsely marketed as "100-thread" [12][15]. Group 2: Quality Standards and Regulations - According to national standards, infant textile products must meet A-class requirements and be labeled as "infant products," while those in direct skin contact should meet at least B-class standards [6]. - Many products lack proper labeling regarding fiber content, violating regulations that require clear identification of materials used in textile products [29]. Group 3: Supply Chain and Production Insights - Investigations into suppliers reveal that some manufacturers knowingly mislabel products with A-class tags and inflated thread counts to increase profit margins [40][48]. - Some factories openly admit to producing low-quality products while falsely claiming high standards, indicating a widespread issue in the industry [50][52]. - The presence of counterfeit testing reports and misleading marketing strategies is prevalent, with suppliers providing false documentation to mislead consumers [39][41].