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虚假标签、伪造报告 央视起底直播间“高端四件套”猫腻
Xi Niu Cai Jing· 2025-09-24 05:48
Group 1 - The core issue highlighted is the widespread practice of false labeling and misrepresentation of product quality among home textile companies in Jiangsu and Zhejiang provinces, particularly regarding "high-end four-piece sets" [2][3] - Companies are using deceptive tactics such as false material claims, inflated thread counts, and fake testing reports to mislead consumers [3][4] - The thread count, a key indicator of fabric quality, is often exaggerated, with some products falsely marketed as "100 thread count" when they are actually of lower quality [3] Group 2 - A-class labels, which should indicate higher safety standards for infant textiles, are being misused by manufacturers regardless of the actual material and product category [4] - Some suppliers are providing counterfeit testing reports that include detailed information to create a facade of legitimacy, even including QR codes for verification [4] - Following the broadcast of the investigation, local market supervision authorities in Nantong initiated immediate inspections and investigations into the implicated businesses [4]
“高端四件套”藏着多少“低端套路”?
Xin Jing Bao· 2025-09-22 08:45
这类现象屡禁不止,利润无疑是最大驱动力。用普通化纤冒充长绒棉,用40支虚标100支,成本骤降, 售价却翻番。在高销量、低单价的电商逻辑中,这类产品反而成了"爆款",甚至年销数十万件。畸形的 市场激励,让行业出现了"劣币驱逐良币"的趋势。 标签是假的,材质是假的,检测报告也是假的——所谓"高端四件套",不过是一场针对消费者的精准骗 局。一些家纺产品打着"百支长绒棉""A类母婴级"的旗号,卖的却是以次充优、虚标乱贴的劣质货。这 显然不是个别黑心商家的偶发行为,而是有一条分工明确的产业链在背后推动。 主播在镜头前声情并茂,话术一套接一套,用"百分百棉"等词语精准击中消费者对品质生活的期待,再 配上"破价福利""流量换成交"的催促,很多人毫不犹豫地点击下单。不难发现,这些套路其实并不新 鲜,甚至可以说相当"低端",可偏偏屡试不爽。 更让人心惊的是,这类骗局背后已形成完整的"造假生态"。水洗标随便印,检测报告也能伪造,就连A 类母婴标签都可以随意贴。有商家直言,"消费者不会为一张床单去检测",正是吃准了维权成本高、信 息不对称的软肋,不良商家才敢如此明目张胆。 问题不仅出在终端销售。从生产厂家到辅料店铺,从线下批发到线 ...
黑心棉能上A类标?央视曝光直播间“高端四件套”猫腻
一些直播间里热销的床上用品"高端四件套",宣称高支数、百分百棉……但总台《财经调查》记者调查发 现,这些床上用品并非像网络主播们说的那么高端。 0:00 / 27:00 江苏南通、浙江嘉兴部分商家虚标床上用品支数、谎称高级棉面料 线上直播间、线下家纺城均有涉及 一些消费者向总台《财经调查》栏目举报,一些网络直播间里宣称"A类母婴级""高支高密度"且价格格外 亲民的床上用品四件套,不少是以次充好的劣质产品。 这些网络直播间里,主播们的推销话术很有诱惑力,"100支长绒棉""A类母婴标准 适合裸睡 安全放心""A 类母婴级 加厚保暖",再搭配"破价福利""流量换成交"的销售承诺,消费者的确很容易动心。 记者查阅了国家标准《GB18401-2010 国家纺织产品基本安全技术规范》:婴幼儿纺织产品必须符合A类要 求且标明"婴幼儿用品"字样,直接接触皮肤的产品至少需符合B类要求。 | 耐唾液(变色、沾色) | | | --- | --- | | 関 | 元 | | 可分解致癌芳香胺染料 /(mg/kg) | 禁用 | 按照网络平台的地址,记者来到了江苏南通。直播间的工作人员告诉记者,他们在直播间里宣传的"匹马 棉",其 ...
财经调查丨“高端四件套”以次充好,电商虚标床上用品支数成公开秘密
Sou Hu Cai Jing· 2025-09-21 12:29
Core Viewpoint - The article highlights the deceptive marketing practices in the bedding industry, particularly regarding high-end four-piece sets that claim to be made of high thread count and 100% cotton, which are often misleading and not reflective of the actual product quality [1] Group 1: Industry Practices - Some live-streaming sales tactics involve promoting products as "100 thread count" even when they do not meet this standard, indicating a widespread issue of false advertising in the bedding sector [1] - The use of terms like "Pima cotton" is often a marketing gimmick, with sellers admitting that they do not always provide genuine products but rely on vague descriptions to mislead consumers [1] - Merchants in the Haining Home Textile City acknowledge that the practice of inflating product specifications is a well-known secret among e-commerce platforms [1] Group 2: Consumer Impact - The misleading claims are particularly targeted at vulnerable demographics, such as elderly consumers, who may be more susceptible to these marketing strategies [1] - The discrepancy between advertised and actual product quality can lead to consumer dissatisfaction and mistrust in the bedding market [1]
假标签、假材质、假报告!总台《财经调查》曝光“高端四件套”猫腻→
Sou Hu Cai Jing· 2025-09-21 12:16
(央视财经《财经调查》)一些直播间里热销的床上用品"高端四件套",宣称高支数、百分百棉……但总台《财经调查》记者调查发现,这些床上用品并非 像网络主播们说的那么高端…… 江苏南通、浙江嘉兴部分商家 虚标床上用品支数、谎称高级棉面料 线上直播间、线下家纺城均有涉及 一些消费者向总台《财经调查》栏目举报,一些网络直播间里宣称"A类母婴级""高支高密度"且价格格外亲民的床上用品四件套,不少是以次充好的劣质产 品。 这些网络直播间里,主播们的推销话术很有诱惑力,"100支长绒棉""A类母婴标准 适合裸睡 安全放心""A类母婴级 加厚保暖",再搭配"破价福利""流量换成 交"的销售承诺,消费者的确很容易动心。 按照网络平台的地址,记者来到了江苏南通。直播间的工作人员告诉记者,他们在直播间里宣传的"匹马棉",其实不算真正的匹马棉,就是为了引流。 记者查阅了国家标准《GB 18401-2010 国家纺织产品基本安全技术规范》:婴幼儿纺织产品必须符合A类要求且标明"婴幼儿用品"字样,直接接触皮肤的产 品至少需符合B类要求。 | | | 元 | | --- | --- | --- | | 央復 ■→■或癌芳香胺染料((mg/k ...