根据 ET News 爆料： 明年9 月，苹果只会发布 iPhone 18 Pro、Pro Max 以及 iPhone 18 Air 高端型号； 而 iPhone 18 标准版将放到 2027 年春季，与 iPhone 18e 一起发布。 如果情况属实，这将是自从 2020 年确立了一代 4 机策略之后，苹果最大的一次发布策略调整： 首先，节奏拉长，发布更加频繁，确保每半年都有新机问世——这可以理解为对四季不停出新的 Android 阵营的一种回应。 其次，「iPhone」将和 iPad、Mac 一样，成为有不同定位明确产品线区分的大家族：Pro (Max)、Air、标准版、e（入门），以及明年推出的折 叠系列。 01 明年，你可能买不到 iPhone 18 了。 这里的意思不是 iPhone 18 被砍了。而是从下一代产品开始，苹果将对标准版 iPhone（数字系列）的发布节奏，做出重大调整。 曾几何时，买一台 iPhone 没有太多需要纠结的东西：毕竟每年只出一个款式，只有存储空间和颜色可选。 但很显然，双拳难敌四手，用户对智能手机的需求也日益多元，一台 iPhone 不能同时满足大屏党和小屏党，也没法卖 ...

Core Viewpoint - Apple is making significant adjustments to its iPhone release strategy, focusing on high-end models and delaying the standard version of the iPhone 18 until spring 2027, which aims to encourage consumers to opt for more expensive models [2][21]. Group 1: Release Strategy Changes - Starting next year, Apple will only release the iPhone 18 Pro, Pro Max, and iPhone 18 Air, while the standard version will be postponed [2][3]. - This marks the largest change in Apple's release strategy since 2020, with a shift towards more frequent releases to compete with the Android market [3][4]. - The iPhone product line will be further segmented into distinct categories: Pro, Air, standard, and entry-level models, along with a new foldable series [4][21]. Group 2: Market Positioning and Consumer Demand - The diversification of the iPhone lineup is a response to the increasing complexity of consumer demands, as one model cannot satisfy all preferences [6][7]. - Apple's strategy aims to cover a broader price range, making the iPhone more competitive against lower-end smartphones in overseas markets [14][25]. - The company is expected to leverage the entry-level models to boost revenue, especially as higher-end models face declining sales [15][26]. Group 3: Product Differentiation - The gap between standard and Pro models has been widening, with standard versions increasingly serving as a contrast to highlight the Pro models' capabilities [17][18]. - The iPhone 16 and iPhone 17 have shown a trend of narrowing the performance gap, which may lead to a shift in consumer preferences towards Pro models [19][20]. - The upcoming iPhone 18 Air is anticipated to mature in technology and design, potentially replacing the standard version in the future [22][25].