Company and Industry Summary Company Overview - **Company**: Ninebot Company - **Date of Report**: October 24, 2025 Key Financial Metrics - **Q3 Revenue**: 6.648 billion CNY, up 56.82% YoY [2][4] - **Net Profit**: 546 million CNY, up 45.86% YoY [2][4] - **Electric Two-Wheelers Sold**: 1.4867 million units, revenue of 4.454 billion CNY, up 71.82% YoY, with an ASP of 2,996 CNY [2][5] - **Retail Scooter Sales**: 418,300 units, revenue of 957 million CNY, up 38.14% YoY [2][5] - **Cash Flow from Operations**: 4.840 billion CNY, up 44.51% YoY [4] Business Performance and Strategy - **Market Share Goal**: Aim to achieve 20% market share in electric two-wheelers by 2026, with plans to open approximately 2,000 new stores [2][6] - **Sales Target**: Original target of 5 million units by 2027 may be achieved a year early [2][6] - **Seasonality Impact**: Q3 is a low season, significantly affecting profits, especially in the lawn mower and To B electric scooter segments [2][7] - **New Product Matrix**: Recently launched a new lawn mower product matrix with enhanced features and higher price points, indicating optimism in market expansion [2][8] Market Dynamics - **Competition**: Anticipated increase in competition in 2026, leading to higher expenditure on marketing and product development [3][8] - **Sales Structure Change**: Shift towards higher ASP products, particularly electric motorcycles, contributing to revenue growth [4][22] - **International Expansion**: Plans to establish a presence in Southeast Asia to explore market opportunities and partnerships [2][6][11] Product and R&D Insights - **R&D Investment**: Increased R&D expenses due to a 20-30% rise in personnel focused on electric two-wheelers and foundational R&D [4][15] - **Product Line Expansion**: A complete product line for lawn mowers will be launched in 2026, covering high and mid-price segments [3][8] - **eBike Development**: eBike sales are expected to remain unprofitable in the near term but are projected to grow as the market expands [18] Profitability and Margin Analysis - **EBIT Margin Stability**: Electric two-wheelers and retail scooters maintained stable EBIT margins despite seasonal fluctuations [2][7][16] - **Lawn Mower Growth**: Lawn mower sales have more than doubled, with plans for SKU expansion and channel diversification [23][25] Inventory and Supply Chain Management - **Healthy Inventory Levels**: The company monitors inventory closely and is ramping up production to meet demand without engaging in price competition [25] - **Production Strategy**: Most scooters are produced in Vietnam to avoid tariffs, with plans to shift eBike production to Southeast Asia [28] Future Outlook - **Q4 Strategy**: Focus on depleting existing inventory in preparation for new product launches in 2026 [4][9][10] - **Sales Growth Projections**: Electric scooter revenue growth is expected to reach 15% in 2026, supported by a strong market presence [12][24] This summary encapsulates the key points from the conference call, highlighting the company's financial performance, strategic initiatives, market dynamics, and future outlook.