Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a revenue of 4.158 billion yuan for the first three quarters of 2025, a year-on-year decrease of 9.13%. The net profit attributable to the parent company was 356 million yuan, down 11.90% year-on-year. The net profit after deducting non-recurring items was 345 million yuan, a decrease of 10.90% year-on-year. In Q3 2025, the revenue was 1.358 billion yuan, down 7.93% year-on-year, with a net profit of 84 million yuan, down 19.66% year-on-year [4][9]. Summary by Sections Revenue and Profitability - The company's revenue has declined year-on-year, primarily due to the impact of the real estate market. The total revenue for the first three quarters of 2025 was 4.158 billion yuan, a decrease of 9.13%. In Q3 2025, the revenue was 1.358 billion yuan, down 7.93% [9][10]. - The company's gross margin for the first three quarters of 2025 was 43.29%, an increase of 2.80 percentage points year-on-year. In Q3 2025, the gross margin was 42.79%, up 2.68 percentage points year-on-year, benefiting from the company's high-end product strategy [9][10]. Cost and Expenses - The company's selling, general and administrative expenses as a percentage of revenue for the first three quarters of 2025 were 25.46%, 4.90%, 4.13%, and -0.13% respectively. The selling expense ratio increased by 1.28 percentage points year-on-year, while other expenses remained stable [9][10]. Cash Flow and Future Outlook - The net cash flow from operating activities for the first three quarters of 2025 was 300 million yuan, a decrease of 19.54% year-on-year, mainly due to reduced sales revenue and increased expenses for market expansion [9][10]. - The company has three major self-owned brands and is actively promoting new product innovations and category extensions, which is expected to sustain growth. The projected net profit attributable to the parent company for 2025-2027 is 471 million, 509 million, and 555 million yuan, corresponding to PE ratios of 11.50, 10.64, and 9.75 times [9][10].