审计报告 日出东方控股股份有限公司 容诚审字[2025]215Z0180号 容诚会计师事务所(特殊普通合伙) 中国·北京 目 录 序号 内 容 页码 容诚会计师事务所（特殊普通合伙） 总所：北京市西城区阜成门外大街 22 号 审 计 报 告 TEL:010-6600 1391 FAX:010-6600 1392 E-mail:bj@rsmchina.com.cn https://www.rsm.global/china/ 容诚审字[2025]215Z0180号 日出东方控股股份有限公司全体股东： 一、审计意见 我们审计了日出东方控股股份有限公司（以下简称日出东方公司）财务报表， 包括 2024 年 12 月 31 日的合并及母公司资产负债表，2024 年度的合并及母公司利 润表、合并及母公司现金流量表、合并及母公司所有者权益变动表以及相关财务 报表附注。 我们认为，后附的财务报表在所有重大方面按照企业会计准则的规定编制， 公允反映了日出东方公司 2024 年 12 月 31 日的合并及母公司财务状况以及 2024 年度的合并及母公司经营成果和现金流量。 二、形成审计意见的基础 我们按照中国注册会计师审计准则的 ...

来源：新浪证券-红岸工作室 8月27日，海尔智家跌1.83%，成交额15.91亿元，换手率0.97%，总市值2418.92亿元。 异动分析 超级品牌+证金持股+无线充电+家用电器 主力轻度控盘，筹码分布较为分散，主力成交额5.60亿，占总成交额的10.32%。 技术面：筹码平均交易成本为25.44元 2、公司前十大流通股东中包含中央汇金资产管理有限责任公司或中国证券金融股份有限公司。 3、控股股东海尔集团旗下的海尔无线专注无线充电,参与制定了无线电能传输在电磁兼容性电磁辐射等 方面的国家行业标准,并投资前Intel无线充电技术团队成为其控股股东 4、公司的主营业务是家电的研发、生产及销售工作，涉及冰箱/冷柜、厨电、空调、洗衣设备、水家电 及其他智能家庭业务，以及提供智能家庭全套化解决方案。 (免责声明：分析内容来源于互联网，不构成投资建议，请投资者根据不同行情独立判断) 资金分析 今日主力净流入-1.65亿，占比0.1%，行业排名9/10，该股当前无连续增减仓现象，主力趋势不明显；所 属行业主力净流入-6.79亿，当前无连续增减仓现象，主力趋势不明显。 区间今日近3日近5日近10日近20日主力净流入-1.65 ...

来源：新浪证券-红岸工作室 2、公司前十大流通股东中包含中央汇金资产管理有限责任公司或中国证券金融股份有限公司。 3、控股股东海尔集团旗下的海尔无线专注无线充电,参与制定了无线电能传输在电磁兼容性电磁辐射等 方面的国家行业标准,并投资前Intel无线充电技术团队成为其控股股东 4、公司的主营业务是家电的研发、生产及销售工作，涉及冰箱/冷柜、厨电、空调、洗衣设备、水家电 及其他智能家庭业务，以及提供智能家庭全套化解决方案。 (免责声明：分析内容来源于互联网，不构成投资建议，请投资者根据不同行情独立判断) 资金分析 今日主力净流入1663.40万，占比0.01%，行业排名5/10，连续3日被主力资金增仓；所属行业主力净流 入1.25亿，连续2日被主力资金增仓。 区间今日近3日近5日近10日近20日主力净流入1663.40万3304.46万1.19亿6953.50万2.42亿 8月26日，海尔智家涨0.27%，成交额11.17亿元，换手率0.68%，总市值2463.95亿元。 异动分析 超级品牌+证金持股+无线充电+家用电器 1、海尔集团创立于1984年，从开始单一生产冰箱起步，拓展到家电、通讯、IT数码产品、家居 ...

Core Viewpoint - The overall price index of Linyi Mall decreased slightly this week, indicating mixed trends across various product categories, with some experiencing price increases while others faced declines [1]. Price Index Summary 1. Home Appliances and Audio-Visual Equipment - The price index for home appliances and audio-visual equipment rose to 103.15 points, an increase of 0.08 points, driven by higher prices in refrigeration and purification appliances, while air conditioning sales are declining [1]. 2. Lighting - The lighting category's price index increased to 104.36 points, up by 0.06 points, primarily due to rising prices of lighting accessories and outdoor lighting, despite a slight drop in procurement demand [2]. 3. Daily Necessities - The daily necessities price index reached 102.76 points, with a minor increase of 0.01 points, as demand for bags and textiles rose during the summer vacation, although some beauty and personal care products saw price reductions due to e-commerce competition [3]. 4. Steel - The steel price index fell to 97.94 points, down by 0.92 points, with all subcategories experiencing declines due to weak demand and falling upstream raw material prices [4]. 5. Clothing and Accessories - The clothing and accessories price index decreased to 104.30 points, a drop of 0.20 points, with footwear prices continuing to decline amid increased promotional activities and weak demand [5]. 6. Boards - The board price index declined to 96.53 points, down by 0.08 points, influenced by weak demand due to high temperatures and falling prices of raw materials like rubber and timber [6].

Investment Rating - The report assigns a "Buy" rating for the company with a target price of 14.91 CNY per share, based on a projected PE of 15x for 2025 [5]. Core Insights - The company is transitioning from a traditional family business model to a professional management model, enhancing operational efficiency and market competitiveness through strategic leadership changes and employee stock ownership plans [1][4]. - The domestic water heater industry is experiencing a "replacement and innovation" trend, driven by government policies and consumer demand for higher efficiency and larger capacity products [2][33]. - The company is focusing on both domestic and international markets, with a significant emphasis on expanding its overseas presence through manufacturing bases in Thailand and Egypt [3][24]. Summary by Sections 1. Company Overview - The company, founded in 1993, has diversified its operations from gas appliances to a broader range of kitchen and bathroom electrical products, emphasizing technological innovation and market expansion [1][15]. - The management team has been rejuvenated with younger professionals, including the appointment of a new president from Midea Group, aiming to modernize the company's governance structure [1][31]. 2. Industry Trends - The water heater market is shifting towards a mix of replacement and innovation, with a focus on energy efficiency and health-oriented features [2][33]. - The industry is characterized by a competitive landscape where domestic brands are increasingly replacing foreign brands, particularly in the online market [2][43]. 3. Company Performance - The company has achieved a 10% revenue growth in the domestic market for 2024, significantly outperforming the industry average, while overseas revenue is expected to grow by 41% [3][25]. - The company maintains a strong cash flow and plans to distribute a high percentage of dividends, reflecting its solid financial health [4][25]. 4. Financial Projections - The projected net profit for the company is expected to reach 7.4 billion CNY in 2025, with a steady growth trajectory leading to 9.2 billion CNY by 2027 [4][5]. - The company’s revenue is forecasted to grow from 6.1 billion CNY in 2023 to 10.3 billion CNY by 2027, indicating a robust growth outlook [4].

Core Viewpoint - The article discusses the implementation of a "trade-in for new" policy starting in 2024, supported by special government bonds, aimed at boosting consumer spending in various sectors, including automobiles and home appliances [1][2]. Group 1: Policy Implementation and Financial Support - The "trade-in for new" policy will begin in 2024 with a funding of 150 billion yuan, increasing to 300 billion yuan in 2025, with an expanded range of supported consumer goods [1][3]. - The policy is expected to drive sales exceeding 1.3 trillion yuan in sectors such as automobiles, home appliances, and electric bicycles [1][6]. Group 2: Subsidy Details and Categories - The 2025 policy will cover five major categories, including the scrapping of high-emission vehicles and the purchase of new digital products [3][4]. - Subsidy standards vary by category, with electric vehicles receiving up to 20,000 yuan per unit, while home appliances can receive up to 20% of the sales price as a subsidy [4][5]. Group 3: Sales Impact and Estimates - In the first half of 2023, central subsidies of 162 billion yuan led to sales exceeding 1.6 trillion yuan, indicating a strong multiplier effect from the subsidies [6][13]. - The estimated net increase in sales due to the trade-in policy for various categories shows that lower-priced items, such as home appliances and electric bicycles, have a more significant impact on sales growth [20][22]. Group 4: Recommendations for Policy Optimization - Suggestions include expanding the subsidy scale to maintain consumer spending growth and adjusting policies to ensure broader access to benefits, particularly for lower-income groups [23][24]. - The article emphasizes the need for a systemic approach to the trade-in policy, highlighting its indirect benefits on overall consumption beyond the targeted categories [25].

Group 1 - The domestic kitchen and bathroom appliance market has shown strong performance in the first five months of 2025, with retail sales reaching 77.4 billion yuan, a year-on-year increase of 9% [1][2] - The retail sales of the water heater market reached 21.04 billion yuan, with a year-on-year growth of 5.8% [1][2] - The overall market is expected to reach 210 billion yuan in retail sales for the year, with a year-on-year growth rate of 6.0% [1] Group 2 - The China RoHS regulations have been upgraded to include additional phthalates, increasing the restricted substances from 6 to 10, aligning with EU standards [2] - The testing methods for the restricted substances have been updated to match international IEC standards [2] - The conference recognized brands that have passed the "CHCT voluntary certification" and highlighted leading products and brands in the kitchen and bathroom appliance industry [2]

Summary of Conference Call Notes Industry Overview - The conference call discusses the investment opportunities in the Hong Kong stock market, particularly focusing on the home appliance sector, with a specific emphasis on Haier Smart Home [1][2][24]. Key Points and Arguments 1. **U.S. Economic Resilience**: The U.S. economy shows unexpected resilience due to expansive fiscal policies and quantitative easing from the Federal Reserve, maintaining a relative advantage amid global economic downturns [1][5]. 2. **Downward Pressure on U.S. Demand**: In the second half of the year, U.S. demand is expected to face downward pressure, with real income affected by inflation and student loan issues, while businesses are likely to experience inventory destocking [1][6]. 3. **Federal Reserve Policies**: The Federal Reserve is implementing quantitative policies to enhance bank capital adequacy and alleviate fiscal financing pressures, ensuring a loose policy direction [1][9]. 4. **U.S. Real Estate Market**: The U.S. real estate market is expected to remain stable in the short term, with long-term upward trends, although potential impacts from tax policy changes are to be monitored [1][10]. 5. **Market Style Shift**: There is a notable shift in market style towards large-cap growth stocks, driven by inflation expectations and cyclical value reassessment [1][12][14]. 6. **Haier's Market Performance**: Haier continues to grow its market share in the U.S., particularly in the refrigerator and washing machine segments, benefiting from product iteration speed and channel rebates [1][17]. 7. **Valuation of Haier**: Haier is considered undervalued in the Hong Kong market, with significant potential for value appreciation due to the recovery of the U.S. real estate market and operational improvements [2][24]. 8. **Impact of Tariffs**: Short-term tariff impacts on Haier's financials are limited, as price increases across the board mitigate the effects of tariffs on imported goods [18][19]. 9. **Long-term Outlook for Haier**: Haier's position in the USMCA (United States-Mexico-Canada Agreement) is favorable, with a significant portion of its revenue derived from U.S. manufacturing, reducing tariff risks [19]. 10. **Investment Recommendations**: The call recommends focusing on potential outperformers in the second quarter, highlighting Haier, Midea, and Gree as key players with strong cash returns [15][24]. Additional Important Insights - **Inflation and Consumer Spending**: Rising inflation is expected to impact real income, with a projected CPI increase of over 3% by year-end, affecting consumer spending [6][8]. - **Supply Chain Efficiency**: Haier's improvements in digital inventory management and supply chain efficiency are crucial for maintaining competitive advantage [21][22]. - **Market Dynamics**: The shift from a "barbell" investment strategy to a focus on mid-cap growth stocks reflects changing market dynamics, with increased attention on sectors like TMT and traditional consumption [12][13]. - **Future Growth Potential**: Despite current challenges, Haier's growth potential remains strong, particularly in overseas markets, which are expected to drive future revenue growth [23][24].

Core Viewpoint - The article highlights the increasing importance of managing high temperatures as a part of occupational health and safety in Chinese enterprises, especially in light of extreme weather becoming the new normal [3][5][12] Group 1: Employee Health and Safety Measures - Companies are implementing various measures to protect frontline workers from extreme heat, including distributing cooling drinks and health supplies [6][9] - Haier Smart Home has established a systematic approach to ensure employee safety during high temperatures, including adjusting work schedules to avoid peak heat hours [8][10] - The Ministry of Human Resources and Social Security has introduced guidelines to protect workers' rights in extreme weather, emphasizing the need for comprehensive safety protocols [8][12] Group 2: Corporate Social Responsibility - The initiatives taken by companies reflect a broader understanding of social responsibility and the need for resilience in supply chains amid climate challenges [12] - Companies like JD.com are launching community programs, such as the "City Ice Island Plan," to provide cooling stations for outdoor workers, demonstrating a commitment to employee welfare [12] - The focus on health and safety not only benefits employees but also strengthens the long-term development of enterprises and their supply chains [12]

Group 1 - Midea Group officially became the official sponsor of the 2025 Africa Cup of Nations, indicating a commitment to deepen its presence in the African market [2] - Midea plans to invest at least $50 million in Egypt by early 2026 for localized production of home appliance components, aiming to reduce import volumes [2] - The company has increased its investment in the Sadat City Industrial Park from $105 million to $150 million, with new washing machine and refrigerator factories expected to start production in August and November 2025, respectively [2] Group 2 - The African market shows strong consumer potential, with low penetration rates for major appliances, making it an attractive target for Chinese home appliance manufacturers [3] - Other Chinese companies, such as Haier and Hisense, are also investing in Africa, indicating a trend of increased investment in the region by Chinese home appliance firms [3] - Sports marketing is seen as a strategic move for Midea to enhance its brand presence overseas, aligning with trends among other leading Chinese brands sponsoring major international sports events [3]