南方财经全媒体记者 吴立洋 上海报道 自2024年经历"极端高温事件历史第二多"后，2025年全国再次迎来高温夏季。 据中国天气网数据，今年7月山东、江苏、安徽、河南、湖北、湖南、贵州、吉林共72个站点气温打破7 月上旬纪录，多地高温季开启显著提前。 炎热天气催动下，空调、冰箱等制冷电器再次迎来销售旺季。产业在线数据显示，今年5月家用空调销 售2203.4万台，同比增长2.3%；冰箱销量849.7万台，同比增长1.8%。 值得注意的是，在消费者迫切的降温需求与厂商产品创新的双重驱动下，厨房空调等新兴品类白电也在 这两年实现快速普及和增长，成为家电行业重要的增量来源。 高速增长的细分品类 "厨房空调的高速增长，源自消费者对高品质生活的需求，加之近年来电器行业在防油烟、空气流通等 领域的技术进步，使得产品大规模市场推广的条件得以成熟。" 艾媒咨询CEO兼首席分析师张毅在接受 南方财经记者采访时表示。 GfK中国推总数据显示，2024年厨房空调市场整体零售量同比增长54%，远超家用空调市场增速，成为 品质型产品的典型代表，更有望在2025年迎来普及加速期。 江苏扬州一位空调经销商在与记者交流时表示，新版国补政策出台 ...

Group 1 - The Beijing Consumer Association (BCA) has handled a total of 930,400 consumer complaints since the last council was established, recovering economic losses of 260 million yuan for consumers [1] - BCA has upgraded the 96315 hotline service system, achieving a daily registration volume of over 425 cases across five lines, significantly shortening the complaint processing time [1] - BCA has introduced a dual-track service model combining "instant consultation + professional guidance" by having legal professionals on-site to strengthen consumer rights protection [1] Group 2 - BCA has conducted nearly 100 comparative tests in key consumer areas, covering over 6,000 brands, which have influenced the formulation or improvement of related product standards [2] - BCA organized 57 special investigations on prominent consumer issues, producing reports that aid in the drafting of regulations such as the "Single-Use Prepaid Card Management Regulations" [2] - In collaboration with the Beijing-Tianjin-Hebei region, BCA has established cooperative mechanisms, handling over 2.65 million consumer complaints and conducting more than 170 comparative tests [2] Group 3 - BCA has set up consumer rights protection workstations in major shopping malls, scenic spots, and communities, enhancing accessibility for consumers to seek redress [3] - Over 1,600 enterprises have signed the "Integrity Service Commitment," promoting industry self-discipline and improving consumer satisfaction [3] - BCA plans to leverage the recent council re-election to enhance rights protection effectiveness, aiming to create a world-class consumer environment in the capital [3]

Group 1 - The Beijing Consumer Association has established a comprehensive service system that has handled 930,400 consumer complaints since the last council was formed in 2017, recovering economic losses of 260 million yuan for consumers [1] - The 96315 hotline service system has been upgraded, with an average daily registration of over 425 complaints across five lines, significantly reducing complaint handling time through a closed-loop mechanism [1] - A new "green channel" for consumer dispute resolution has been launched, allowing companies to autonomously resolve nearly 20,000 complaints in 2024 with a resolution rate of 94%, thereby reducing the time and effort required for consumers to protect their rights [1] Group 2 - The Beijing Consumer Association has conducted nearly 100 comparative tests in key consumer areas, covering over 6,000 brands, which have influenced the formulation or improvement of product standards [2] - A total of 57 special investigations have been organized to address prominent issues in the consumer sector, providing references for drafting regulations such as the "Single-Use Prepaid Card Management Regulations" and the "Beijing Tourism Regulations" [2] - Consumer rights protection networks have been established across large shopping malls, tourist attractions, and communities, enhancing accessibility to consumer rights services [2]

行 业 及 产 业 家用电器 行 业 研 究 / 行 业 深 度 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 (8621)23297818× liujl@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 2025 年 07 月 09 日 内销政策拉动延续，关税扰动出口 不改长期趋势 看好 ——家电行业 2025 年中报业绩前瞻 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 证 券 究 报 告 相关研究 - ⚫ 25 年 1-5 月空调内销增长、外销高增，地产+以旧换新政策催化白电、大厨电需求。根据产业在线 数据显示，2025 年 1-5 月空调行业实现累计产量 10154 万台，同比增长 8%；2025 年 1-5 月空调 行业实现销量 10349 万台，同比增长 9%，其中内销量同比增长 7%。冰箱 2025 年 1-5 月内销量同 比增长 1%；洗衣机 2025 年 1-5 月内销量同增长 10%。出口方面，20 ...

日前，金华第六空间超级电器Mall开业。据悉，该购物中心位于金东区建才路99号，总面积超2万平方米，是第六空间家居集团布局浙中的战略级项目， 招商发布以来吸引60余家国内外头部电器品牌入驻，招商率突破80%，构建了覆盖全品类的电器品牌矩阵，打造辐射金华乃至浙中、浙西南的超级电器购 物中心。开业当天，松下电器以及老板电器智能体验馆门店分别举行了新品发布会，吸引了不少市民驻足体验。 "这款油烟机、煤气灶、热水器三件套，原价七千多，叠加各项优惠后，现在一套还不到五千，果断下手，把家里的'老三样'换掉了。"家住悦湖花园小区 的张女士开心地向记者分享。"为适应日益变化的市场需求，我们在销售产品的同时，也为消费者提供从安全检测到设备更新的全周期服务。"盛丽香说。 据悉，"壹品慧"成立于2020年，近年来，企业与金华中燃城市燃气发展有限公司达成战略合作，致力于为辖区内的天然气用户提供更专业的燃气具、安全 服务产品、地暖、暖气片等商品，企业荣获金东区2024年度"商贸业优质企业"称号。 "第六空间"电器购物中心和"壹品慧"金义营业厅的开业，为新区的消费者带来更多的选择和便利，也为家电家居销售市场注入了新的活力。今年以来，金 ...

外销则普遍有所承压，除央空受益于海外基数低、企业主动开拓海外市场外，其余品类表现均有所趋 弱，家空、冰箱、燃气灶等出现一定下降。随着全球贸易新形势下，我国企业逐步强化海外产能布局， 预计短期内我国家电出口仍会有所下降，但我国家电企业凭借技术及成本、供应链优势崛起的趋势不 变，我国家电企业出海仍大有可为。 注：如提及个股仅供参考，不代表投资建议。指数/基金短期涨跌幅及历史表现仅供分析参考，不预示 未来表现。市场观点随市场环境变化而变动，不构成任何投资建议或承诺。文中提及指数仅供参考，不 构成任何投资建议，也不构成对基金业绩的预测和保证。如需购买相关基金产品，请选择与风险等级相 匹配的产品。基金有风险，投资需谨慎。 （文章来源：每日经济新闻） 展望 2025 年，内销端国补仍将延续，外销随关税预期稳定亦有望迎来估值修复，消费或为全年投资主 线之一，家电ETF（159996）值得关注。 国信证券表示，5月家电内销出货增长良好。产业在线数据显示，5月家用空调/冰箱/洗衣机/电视/油烟 机/燃气灶内销量同比分别13.4%/13.7%/15.2%/-0.9%/14.7%/2.4%，中央空调内销额下降3.0%；5月家用 空 ...

证券研究报告 | 2025年07月07日 家电行业周报（25 年第 27 周） 优于大市 二季度家电内销景气环比提升，海外家电零售表现稳健 本周研究跟踪与投资思考：2025H1 我国家电内销迎来较快增长，Q2 景气环 比有所上行，其中空调、油烟机、燃气灶、扫地机等零售额增长超 15%。 上半年家电零售需求向好，空调、扫地机景气最高。2025H1 受益于国补拉动， 家电内销需求延续良好增长，Q2 增速更是有所上升，显示出家电行业强大的 活力。据奥维云网数据显示，2025 年前 26 周（截至 6 月 29 日），空调线上 /线下零售额同比分别+23.0%/+15.3%，冰箱线上/线下零售额同比 -5.8%/+10.0%，洗衣机线上/线下零售额同比+9.9%/+16.8%；油烟机、燃气 灶线上线下零售额增长超 20%，洗碗机线上线下同比分别+8.8%/+22.5%；厨 房小家电线上零售明显回暖，电饭煲线上线下零售额同比+16.1%/+9.1%，空 气炸锅、搅拌机线上增长超 10%；扫地机及洗地机延续较快增长趋势，线上 零售额增长均超 40%，线下同样实现强劲增长。 5 月家电内销出货增长良好，外销有所承压。产业在 ...

家电板块投资机会梳理&基本面更新 20250702 家电各细分子板块在二季度表现如何？ 从分子板块来看，大多数家电品类受益于国补拉动。扫地机由于渗透率较低， 在国补催化下弹性最大，今年五六月份的数据相比一到四月份有所降速，但行 业增速仍保持在五六十左右。空调方面，美的和海尔等龙头企业二季度安装卡 海信视像受益于低基数及面板价格上涨，二季度国内 Mini LED 占比提 升至 30%，毛利较高，利润弹性大，估值不到 12 倍，股息率超 4%。 小熊电器去年四季度利润率改善，二季度预计延续，估值 16-17 倍。 国补退坡对业绩影响小于预期，龙头企业提份额能力得到验证。白电龙 头出口占比超过一半，黑电外销占比更高，国补退坡更多影响情绪而非 实质业绩，应理性看待中长期发展尤其是海外扩展。 增速分别达到 20-30%和 40%以上，内销表现良好。洗衣机基于干衣机和洗烘 一体机产品形态提升，上半年表现略优于冰箱。 黑电产品结构升级明显，高端 Mini LED 产品占比提升显著，使得龙头品牌均价有双位数增长；电视更多受到 价格拉动，而非量的弹性，因为过去几年电视量被投影、Pad 及手机等显示设 备分流。此外，今年竣工下滑 ...

Core Insights - The event "Embracing a Zero-Carbon Future" highlighted the importance of sustainable development and featured the release of the "2025 Youth Low-Carbon Practice Report" by China News Weekly, which provides insights into the low-carbon awareness and behaviors of contemporary youth [1] - Vatti's new generation of energy-efficient combustion technology 5.0 was awarded for its significant contributions to low-carbon practices, showcasing the company's leadership in the kitchen appliance industry and its commitment to sustainable development [1][2] Group 1: Technological Innovations - Vatti's new generation of energy-efficient combustion technology 5.0 achieves a gas thermal efficiency of 84%, surpassing national first-level energy efficiency standards and significantly exceeding the industry average [2] - This technology allows users to achieve the same cooking results with less gas consumption, thereby reducing costs and lowering carbon emissions in kitchen environments [2] - Vatti's commitment to low-carbon principles extends throughout the product lifecycle, from production to usage, providing a replicable model for green transformation in manufacturing [2][3] Group 2: Research and Development - Vatti's products, including its range of range hoods and wall-mounted boilers, meet national first-level energy efficiency standards, with some products achieving thermal efficiency over 108% and NOx emissions as low as 45 mg/kWh [3] - The company has established a closed-loop mechanism of "demand-driven - R&D investment - standard leadership," with a planned R&D investment of 263 million yuan in 2024 and 922 patent applications throughout the year [3] - Vatti has participated in the formulation of 31 external standards, including 9 national standards, demonstrating its role in driving the kitchen appliance industry towards greener and more efficient practices [3] Group 3: ESG Strategy and Sustainability - Vatti is building a green and low-carbon operational system throughout its production processes, aiming for "green factory" status and optimizing energy structures [4] - The company has initiated a rooftop photovoltaic power generation project, which is expected to account for over one-third of its total electricity consumption by 2024, saving 5.81 million kWh of municipal electricity [4] - Vatti's total greenhouse gas emissions have decreased by 15.38% year-on-year, reflecting its commitment to ESG principles and sustainable development across all aspects of its operations [4] Group 4: Social Responsibility - In 2024, Vatti plans to donate 1.3 million yuan to charitable organizations, with total annual contributions reaching 4.55 million yuan, focusing on healthcare, infrastructure, and social welfare [5] - The company has partnered with the Shenzhen One Foundation to support families of children with autism, funding 20 "parent support stations" and conducting numerous community activities [5] - Vatti's ESG strategy integrates social responsibility into its operations, promoting low-carbon transformation in the kitchen appliance industry while engaging with various stakeholders to achieve sustainable development goals [5]

Core Viewpoint - The Guozheng Hong Kong Stock Connect Consumer Index has updated its constituent stocks, highlighting leading companies in various consumer sectors, including Pop Mart, Anta Sports, and Haier Smart Home, which is the only home appliance company in the top ten [1][2]. Group 1: Company Performance - Haier Smart Home's overseas revenue surged from 18.65 billion in 2015 to 143.8 billion in 2024, marking an almost eightfold increase, with overseas revenue now accounting for over 50% of total revenue [3]. - In 2024, Haier's revenue from North America was 79.53 billion, remaining stable year-on-year, while revenue from Europe reached 32.09 billion, reflecting a 12.4% increase [5]. - The company adopted a "difficult first, easy later" strategy, entering developed markets first before expanding into developing countries, achieving significant growth in South Asia (21.1%), Southeast Asia (14.75%), and the Middle East and Africa (38.3%) [6]. Group 2: Innovation and Market Strategy - Haier Smart Home focuses on product innovation tailored to new consumer demands, particularly targeting Generation Z, exemplified by the launch of the "lazy washing machine" and the "Milan refrigerator," which have gained significant market traction [8][9]. - The company leverages AI and cutting-edge technologies to develop new products that meet user needs, such as the X11 washing machine, which exceeds European energy efficiency standards by 60% and captures 10% of the mid-to-high-end market in Europe [9]. - Haier's innovative products have led to strong market performance, achieving the highest online market share in categories like refrigerators and washing machines during major sales events [8][10].