Core Insights - The collaboration between Taobao Tmall and Dandong's local government aims to boost the sales of Dandong strawberries, targeting over 200 million yuan during the New Year festival [1][3] - Dandong strawberries have seen a significant increase in sales, with over 5 million strawberries sold in just two days, marking a 65% year-on-year growth [3] - Dandong strawberries have become a prominent brand, valued at over 41.8 billion yuan, thanks to the continuous support from Taobao Tmall [3] Group 1 - The "Origin Selection Plan" has been implemented to enhance the visibility and sales of high-quality Dandong strawberries, allowing consumers to easily identify top-quality products [5][7] - The sales of Dandong strawberries on Taobao have shown a double-digit growth since the strawberry season began, with Dandong strawberries accounting for 65% of total sales [3][5] - The average price of strawberries on Taobao has increased by over 15% year-on-year for three consecutive years, indicating a growing consumer preference for high-quality products from specific regions [3][5] Group 2 - The Dandong strawberry e-commerce market has evolved through three stages: connecting the origin to the internet, building brand awareness, and now focusing on differentiated operations [5] - The establishment of a digital sorting center has improved the quality control of strawberries, ensuring that weight discrepancies are within 2 grams for each product [7] - Over 10,000 origin-based merchants have received the "Origin Selection" label, with more than 5,000 fresh agricultural products achieving sales of over one million units [7]

Core Viewpoint - The 2025 Shangrao Guangfeng Majia Pomelo Promotion and Winter Consumption Activity will take place from November 15 to 16, aiming to enhance brand promotion, production-sales connection, and consumer experience through an online and offline integrated approach [1][6]. Group 1: Event Details - The event will feature the launch of Alibaba's "2025 Seeking Taste of Mountains and Rivers Billion-Level Production Area Selection Plan," which will create a dedicated online section for Guangfeng Majia Pomelo, facilitating synchronized online and offline sales [1]. - The Shangrao agricultural product regional public brand "Rao Enjoy Food Moment" will be officially released during the event, along with a signing ceremony for authorized enterprises, providing a unified identification for consumers purchasing Shangrao specialties [1]. Group 2: Consumer Engagement - Attendees can participate in various interactive activities, such as stamp collection and social sharing, to earn token coins for a chance to win prizes like signed merchandise and fresh Majia Pomelo [3]. - The event will also include fun experience projects like pomelo DIY carving and pomelo-themed newspaper machines, allowing consumers to enjoy unique experiences while shopping [3]. Group 3: Market Impact - The event will gather over a hundred enterprises showcasing distinctive agricultural and cultural tourism products, offering a one-stop shopping experience for consumers [6]. - By integrating agriculture, culture, and commerce, the event aims to stimulate winter consumption market vitality and enhance the influence of the Guangfeng Majia Pomelo brand [6].