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丹东草莓年货节热销!淘宝天猫“产地优选计划”丹东站启动
Sou Hu Cai Jing· 2026-01-06 20:12
一天能卖1000箱,丹东草莓也有"好评榜" "生鲜农产品电商分为三个阶段,第一阶段是产地触网,第二阶段是产地打响知名度,第三个阶段就是 产地分层运营。到了第三个阶段,对平台来说,就是一个很简单的命题,怎样让品质更高的丹东草莓卖 得更好,怎样让消费者最简单地找到口感更好的丹东草莓。"淘宝天猫生鲜和粮油速食行业总经理范久 志表示。 范久志告诉记者,像丹东草莓、五常大米、阳澄湖大闸蟹这样的产区已经完成了前两阶段的积累,平台 需要快速识别出来自这些产区的优质商家和品质供给,通过平台运营能力和算法形成产地爆款,"产地 优选计划"应运而生。"产地优选计划"通过消费数据、服务能力、物流履约等10个维度对原产地商家进 行综合评价,达标商家将获得"产地优选"的标识,消费者能一眼辨别,拥有"产地优选"标识的商家也会 获得平台流量、场域、营销等更多资源的倾斜。 东港市甲午先生电子商务有限公司总经理吕福鹏从2014年就开始在淘宝上销售丹东草莓,作为产地商 家,他经营的天猫旗舰店在11月底完成了"产地优选"的打标,目前一天线上订单稳定在1000单,同比去 年提高了20%,确定的订单也进一步保证了草莓的质量。在公司今年投建的草莓数字化分 ...
2025上饶广丰马家柚推介暨冬之韵促消费活动即将启幕
Sou Hu Cai Jing· 2025-11-13 16:41
Core Viewpoint - The 2025 Shangrao Guangfeng Majia Pomelo Promotion and Winter Consumption Activity will take place from November 15 to 16, aiming to enhance brand promotion, production-sales connection, and consumer experience through an online and offline integrated approach [1][6]. Group 1: Event Details - The event will feature the launch of Alibaba's "2025 Seeking Taste of Mountains and Rivers Billion-Level Production Area Selection Plan," which will create a dedicated online section for Guangfeng Majia Pomelo, facilitating synchronized online and offline sales [1]. - The Shangrao agricultural product regional public brand "Rao Enjoy Food Moment" will be officially released during the event, along with a signing ceremony for authorized enterprises, providing a unified identification for consumers purchasing Shangrao specialties [1]. Group 2: Consumer Engagement - Attendees can participate in various interactive activities, such as stamp collection and social sharing, to earn token coins for a chance to win prizes like signed merchandise and fresh Majia Pomelo [3]. - The event will also include fun experience projects like pomelo DIY carving and pomelo-themed newspaper machines, allowing consumers to enjoy unique experiences while shopping [3]. Group 3: Market Impact - The event will gather over a hundred enterprises showcasing distinctive agricultural and cultural tourism products, offering a one-stop shopping experience for consumers [6]. - By integrating agriculture, culture, and commerce, the event aims to stimulate winter consumption market vitality and enhance the influence of the Guangfeng Majia Pomelo brand [6].