农文旅商融合
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一条宽巷子 百年青城味
Xin Lang Cai Jing· 2026-02-18 19:17
Core Viewpoint - The article highlights the vibrant atmosphere of the Kuangxiangzi Food Street in Hohhot, Inner Mongolia, during the Spring Festival, showcasing its rich culinary heritage and the increasing popularity of traditional foods among both locals and tourists [3][4][5]. Group 1: Cultural and Culinary Significance - Kuangxiangzi Food Street, with over a century of history, serves as a cultural and culinary landmark in the Hui District, featuring a variety of traditional food shops that evoke local memories [3]. - The street is home to renowned shops such as "Yang Laoda Baked Bread" and "Sha Da Smoked Chicken," which are integral to the local food culture and attract significant foot traffic during the festive season [3][4]. Group 2: Economic Impact and Growth - The popularity of the food street has led to a notable increase in online orders, with a reported 30% rise compared to the previous year, indicating a growing market for traditional foods beyond local consumers [4]. - By 2025, the integration of agriculture, culture, tourism, and commerce in the Hui District is projected to result in 13.5 million annual visitors and a total tourism revenue of 9.4 billion yuan [5].
多图|花田走秀,来潮阳与春天邂逅
Nan Fang Nong Cun Bao· 2026-02-11 10:36
盂、西胪等分会 场同步联动,将 田园诗意与时尚 潮流相融,让千 年古县的农耕文 化在春日里绽放 新彩,也为新春 佳节绘就了一幅 农文旅商深度融 合的美好画卷。 本次活动以潮阳 丝苗米为主线, 解锁了乡村振兴 的新潮玩法,邀 八方来客共赴一 场春日田园之 约。 多图|花田走秀, 来潮阳与春天邂 返_南方+_南方 plus 春染潮阳,稻香 盈野。2月11 日,"好米好饭· 花样新年"潮阳 稻田时尚周在关 埠镇溪西欧村举 办,金浦、铜 155 J ( 11 Be the child Cides 40 000 ED.o R 1093 a e L 日 l te 2 12 8 tiller 15 6 30 82 1 E FFF B popul 想合 1街道办事处 envern TITE 6 6 4 4 1 16 D ing AFFAT 前 n L Z IX I I I I at 200 GR 42 ri MAN er 当时尚走秀遇上 春日花田,便成 了这场时尚周最 动人的风景。剪 纸服装模特舞起 裙摆,非遗剪纸 与时尚服饰碰 撞,背景音乐 《繁花》悠扬, 传统与现代在花 田间交织每一步 都踏出田园时尚 的新韵律;花篮 妹 ...
好米好饭,花样新年!潮阳稻田时尚周精彩启幕
Nan Fang Nong Cun Bao· 2026-02-11 07:03
Core Viewpoint - The "Good Rice, Good Meal: Fashion New Year" event in Chaoyang aims to promote the local silk rice industry through a series of cultural and agricultural activities, enhancing the integration of agriculture, culture, and tourism [2][4][60]. Group 1: Event Overview - The event is held in Xi Xiou Village, Chaoyang District, Shantou City, and will last until March 3, featuring a rice field flower viewing festival [2][8]. - It includes a series of "Good Rice+" activities designed to celebrate agricultural heritage while embracing modern trends [3][12]. Group 2: Cultural Activities - The event features a variety of cultural showcases, including a music concert, calligraphy demonstrations, and a photography exhibition focused on local rice and culture [38][40][41]. - A market is set up to promote local products, allowing visitors to purchase Chaoyang silk rice and other specialties [44][46]. Group 3: Agricultural Development - The Chaoyang silk rice industry has seen rapid growth, implementing an "order agriculture + full-process social service" model to enhance productivity and market reach [61][69]. - The local government aims to increase the silk rice industry's revenue by approximately 280 million yuan by 2025, with plans to establish a national modern agricultural industrial park [69][75]. Group 4: Community Engagement - The event encourages community participation, showcasing local culinary skills and traditional food preparation techniques [32][36]. - The initiative aims to create a vibrant consumer scene by transforming traditional agricultural areas into attractive tourist destinations [80][81].
句容农文旅商产品年货大集精彩纷呈
Xin Lang Cai Jing· 2026-02-10 22:10
(来源:新华日报) □ 本报记者 钱 飞 2月6日,以"句有年味 马到福来"为主题的句容市第三届优质农文旅商产品年货大集,在句容市葛仙湖 公园、宝华山景区同步举行。本次年货大集由句容市委宣传部主办,句容市文体广电和旅游局、句容市 商务局、句容市农业农村局等多部门协办,为游客市民打造了一场集年货采购、文化体验与新春游乐于 一体的综合性新春盛会,让大家在浓郁年味中喜迎马年新春。 天王白斩鸡、白兔草莓、丁家边桑葚、东霞大米、河桥花灯、凤鸣全球好物……年货大集上既有农家风 味、文创好物,也有非遗手艺、地道年礼。其中,葛仙湖公园会场共设置150余个展位,划分特色年货 区、景区景点推介区、非遗体验区、酒店商超区等多个主题板块,品类丰富、分区清晰,方便市民按需 选购。宝华山会场则筹备了50个特色展位,不仅汇集了镇江及句容本地优质商家,还特意邀请了众多南 京特色商家参与。活动期间,游客还可免费畅游宝华山景区,在山水间逛大集、品年味,尽享新春惬意 时光。 "听老伴说这里有年货大集,就过来买点过年的东西。"在葛仙湖公园会场福地句容"八福碗"区域的三岔 猪头肉摊位前,85岁的句容市民陈冠祥挑选了一块真空包装的猪头肉。他告诉记者,年 ...
闪电评论丨烟火聚市井,旺市启新程:山东“三大集”点燃消费新活力
Sou Hu Cai Jing· 2026-02-06 10:18
Core Viewpoint - The "Three Major Markets" in Shandong Province are revitalizing local economies and enhancing consumer engagement during the Spring Festival, contributing to the province's economic growth in the new five-year plan period [1][6]. Group 1: Event Overview - The "Three Major Markets" themed activities, including the "Yellow River Market," "Canal Market," and "Ocean Market," were launched simultaneously in various locations such as Heze, Dezhou, and Yantai on February 4 [1]. - The theme of the events is "Explore Shandong Markets, Buy New Year Goods, Celebrate a Peaceful Spring Festival," focusing on comprehensive integration across various sectors [3]. Group 2: Economic Impact - The "Three Major Markets" serve as a robust supply chain for the local economy, enhancing consumer welfare and acting as a "new thoroughfare" for the community [3][5]. - Shandong is the first province in China to exceed a total agricultural output value of 1 trillion yuan, leveraging market initiatives to boost consumption and ensure a solid supply [3]. Group 3: Cultural Integration - The events emphasize cultural elements, showcasing local traditions and performances, such as Shandong storytelling and folk dances, which enrich the consumer experience [4]. - The markets feature a variety of local products, including fresh seafood and traditional crafts, reflecting the cultural heritage of the region [4]. Group 4: Rural Revitalization - The "Three Major Markets" are pivotal in promoting rural revitalization by connecting agricultural producers with consumers, thereby enhancing local economic development [5]. - The initiative aims to expand its reach in 2024 and 2025, further promoting the "Good Guest Shandong" brand and integrating tourism, agriculture, and commerce [5].
粤味珍品赴深之约!1月16日,连州菜心把粤北山水搬来深圳了
Nan Fang Nong Cun Bao· 2026-01-14 08:35
Core Viewpoint - The event "Yuewei Treasures: Lianzhou Choy Sum Enters Shenzhen" aims to promote Lianzhou Choy Sum, a unique agricultural product from Lianzhou, to the Shenzhen market, enhancing collaboration between the agricultural sectors of Qingyuan and Shenzhen [3][4][6]. Group 1: Event Overview - The event will take place from January 16 to 17, showcasing Lianzhou Choy Sum as a key feature of Qingyuan's agricultural industry [3][4]. - It aims to build a bridge for cooperation between industries and provide Shenzhen residents with authentic northern Guangdong flavors [5][6]. - The event includes a food tasting session and community promotion activities to engage local consumers directly [18][26][35]. Group 2: Agricultural Significance - Lianzhou Choy Sum is recognized as a national geographical indication product, known for its unique taste and quality due to the region's favorable growing conditions [7][10]. - The goal is to expand the planting area of Lianzhou Choy Sum to 250,000 acres by 2030, supporting the development of a billion-level modern agricultural industry cluster in northern Guangdong [9][10]. - The event is part of a broader strategy to enhance the agricultural supply chain and promote high-quality agricultural products in the Guangdong-Hong Kong-Macao Greater Bay Area [15][22][44]. Group 3: Community Engagement - On January 17, community promotion activities will take place in several neighborhoods, allowing residents to taste freshly harvested Lianzhou Choy Sum and participate in interactive events [35][39]. - The initiative aims to make high-quality agricultural products accessible to local families and health-conscious individuals [39][42]. - The event emphasizes the integration of agriculture, culture, and commerce, showcasing the potential of Qingyuan's agricultural products in the broader market [42][44].
“爱尚重庆·乡村赶集”2025巴南区迎新消费季成功举办
Sou Hu Cai Jing· 2025-12-29 21:38
Core Insights - The "Love Chongqing · Rural Market" 2025 New Year Consumption Season was successfully held in the Dongwenquan Town of the Banan District, integrating the unique hot spring resources with traditional market customs to create a multifaceted consumption scene [1][4] Group 1: Event Overview - The event aimed to empower rural revitalization, promote consumption, and enhance cultural tourism through a combination of quality agricultural product direct sales, unique consumption scenarios, and a brand experience centered around "visiting Banan in winter, enjoying markets and hot springs" [4] - The event featured four core segments: "Local Goods Market," "Reunion Village Feast," "Hot Spring Interaction," and "New Year Flavor Awards," ensuring continuous experiences over three days [4] Group 2: Consumer Experience - Visitors enjoyed a diverse experience with a "daytime exploration and nighttime appreciation" rhythm, including shopping for local specialties, tasting authentic snacks, and experiencing intangible cultural heritage during the day, followed by cultural performances and bonfire celebrations at night [6] - The "Local Goods Market" served as a key platform for increasing farmers' income, featuring two main areas: "Country Goodies Collection" and "Village Local Goods Workshop," showcasing products from various districts and providing a direct sales platform for local farmers [7] Group 3: Cultural and Culinary Highlights - The "Reunion Village Feast" aimed to revive traditional flavors, featuring live banquet displays and tastings of local specialties, as well as activities that recreate traditional pig slaughtering and cooking processes, allowing visitors to experience local culinary traditions [9] - The event also included deep discounts and promotional activities from local hot spring hotels, creating a comprehensive promotional synergy [12] Group 4: Overall Impact - The "Love Chongqing · Rural Market" event not only served as a year-end consumption promotion but also represented a warm return to local sentiments and cultural memories, aiming to continuously unleash rural consumption potential and broaden farmers' income channels, effectively promoting the integration of agriculture, culture, tourism, and commerce [12]
让文明与文脉相融——文明集市促消费系列活动焕新岭南图景
Nan Fang Nong Cun Bao· 2025-12-29 03:01
Core Viewpoint - The "Civilization Market" series of promotional activities aims to revitalize the cultural and commercial landscape of Guangzhou, enhancing consumer engagement and showcasing local agricultural and cultural products [5][9][12]. Group 1: Event Overview - The "Civilization Market" will take place from December 19 to December 28, 2025, on Beijing Road, injecting new vitality into the area and attracting citizens and tourists [5][6]. - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing high-quality agricultural and cultural products from across Guangdong [12][13]. Group 2: Economic Impact - The event is expected to stimulate the winter consumer market and promote the integration of culture and commerce, contributing to the high-quality economic development of the region [7][21]. - In the first 11 months of this year, Beijing Road is projected to achieve a total revenue of 173 billion yuan, with over 20 cultural and commercial activities held in the fourth quarter alone [68][69]. Group 3: Cultural Integration - The market serves as a platform for showcasing the rich cultural heritage of Guangdong, allowing visitors to experience various local traditions and products, such as traditional crafts and culinary delights [19][21][46]. - The event highlights the importance of cultural value and tourism in reshaping agricultural practices and enhancing community engagement [87][88]. Group 4: Participation and Engagement - The event attracted significant participation from local enterprises, with over 100 companies showcasing their products, including popular items like Hakka pork balls and local teas [24][27][36]. - The market also engaged students from vocational schools, who showcased their skills and products, further promoting the integration of education and industry [40][42][44]. Group 5: Future Prospects - The "Civilization Market" is seen as a new model for promoting the integration of agriculture, culture, and tourism, providing a window to observe the progress of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [102][103]. - The successful execution of this event is expected to inspire further collaboration among government, enterprises, and society to drive high-quality development in the region [120][121].
亮相广州塔!“清城优选”携好物直供湾区市民
Nan Fang Nong Cun Bao· 2025-12-24 10:02
Core Viewpoint - The "Qingcheng Selection" event showcases high-quality agricultural products from Qingcheng, aiming to connect with the Bay Area market and promote local agricultural brands [4][14][30] Group 1: Event Overview - The "Qingcheng Selection" event was launched at the Guangzhou Tower, featuring unique agricultural products from eight towns in Qingcheng [3][4] - The event emphasizes the integration of agriculture, culture, and tourism, showcasing the ecological and cultural richness of Qingcheng [5][22] Group 2: Product Highlights - Featured products include traditional delicacies such as Fengcheng cured meats, Dongcheng dried fish, and various local specialties that reflect Qingcheng's agricultural heritage [8][10][11] - The event attracted significant public interest, with many attendees engaging in product tasting and inquiries [12] Group 3: Strategic Goals - The initiative aims to enhance the visibility of Qingcheng's agricultural products and facilitate direct access to consumers in the Bay Area [15][17] - Plans are in place to develop specialized branding strategies for each town's unique products, further promoting the "Qingcheng Selection" brand [26][27] Group 4: Agricultural Development - Qingcheng is a key area for the "Five Major Billion" agricultural industry, focusing on diverse modern agricultural systems [18][19] - The region hosts 10 national and provincial agricultural leading enterprises, with 66 enterprises at the district level and above [20][21]
来北京路赶文明大集!文明集市促消费系列活动将于12月19日开市
Nan Fang Nong Cun Bao· 2025-12-18 11:30
Core Viewpoint - The "Civilization Market" event aims to promote consumption and showcase Guangdong's cultural heritage, featuring local products and traditional crafts from December 19 to 28 in Guangzhou's Beijing Road shopping district [4][6][15]. Group 1: Event Overview - The "Civilization Market" will take place from December 19 to 28, with the opening ceremony on December 19 at Tianhe City South Square [4][5]. - The event includes various activities such as cultural tourism promotion, local product exhibitions, and flash performances, focusing on showcasing Guangdong's cultural heritage and promoting consumption [5][6][8]. Group 2: Consumption Promotion - The core objective of the event is to stimulate consumption, featuring live broadcasts from rural hosts to showcase local products and convert online traffic into sales [15][19]. - A comprehensive display area will feature agricultural and cultural tourism products from 21 counties, including unique items like high-quality tea and traditional crafts [20][22]. Group 3: Cultural Integration - The event will highlight the integration of traditional culture with modern commerce, creating a vibrant atmosphere for winter consumption and enhancing community engagement [32][34]. - Various cultural performances, including traditional dances and puppet shows, will be featured, allowing visitors to experience Guangdong's rich cultural tapestry [39][41]. Group 4: Community Engagement - The event will also provide health services, cultural experiences, and educational activities, fostering a sense of community and promoting local culture [70][73]. - A new "Beijing Road Cultural Map" will be launched, integrating geographical and cultural data to enhance visitor experience [78][80].