Core Insights - The event "Ten Thousand E-commerce Selling Lychee" and the Shunfeng Maoming Lychee Cultural Consumption Carnival was launched on May 20, 2025, marking the first of a series of activities aimed at enhancing the market for Guangdong lychee [1] - The Guangdong Provincial Department of Commerce has initiated a series of activities titled "Lychee Fragrance Across the Seas: Win-Win Production and Sales," focusing on integrating production and sales across nine major lychee-producing cities [1][2] - The event aims to expand sales channels and enhance brand value, with a comprehensive marketing network established through partnerships with major retailers and e-commerce platforms [1][2] Industry Overview - Maoming has a history of over 2000 years in lychee cultivation, with more than 1.4 million acres currently planted and over 4000 ancient lychee trees registered [2] - The integration of historical cultural heritage with digital economy development is expected to elevate the value of lychee from production to consumer end [2] - The theme of "Win-Win Production and Sales" reflects the collaborative efforts of nine major producing cities to boost farmer income and support rural revitalization [2] E-commerce and Marketing Initiatives - The event also launched a national college e-commerce live streaming competition, involving over 600 young teams from 101 universities to promote lychee sales [3] - Maoming has hosted the "Ten Thousand E-commerce Selling Lychee" event for five consecutive years, focusing on supply chain integration and industry connections to enhance lychee sales [3]