Core Insights - The article discusses the challenges faced by rural specialty product operations in Shanghai, highlighting low brand recognition, limited channels, and difficulties in customer acquisition and retention [3][5][6] - It emphasizes the need for differentiated strategies targeting both sales channels and end consumers to effectively reach and engage the market [5][6] - The concept of "super terminals" is introduced, which integrates branding, social interaction, and customer acquisition to enhance the retail experience [8][10] Group 1: Challenges in Rural Specialty Product Operations - There are over 2,800 counties and districts in China actively promoting rural revitalization and county economy, with many establishing operational centers for specialty agricultural products in Shanghai [1] - Key issues identified include low brand awareness, single-channel distribution, and challenges in customer retention, which hinder market expansion [3][6] - Many businesses have attempted various strategies such as membership systems and community engagement, but these efforts have not addressed the core issues of sales and consumption [3][6] Group 2: Market Positioning and Strategy - The analysis of "people, place, and product" indicates the importance of distinguishing between sales targets (channel distributors) and consumers (end users) to tailor marketing strategies effectively [5][6] - In bulk supply environments, the focus should be on supply chain stability and building long-term relationships, while in the consumer market, emphasis should be placed on brand building and user experience [6][10] - Utilizing e-commerce platforms to reduce costs and employing big data for consumer preference analysis can enhance conversion rates [6][10] Group 3: Super Terminal Concept - A "super terminal" is defined as a retail space that serves as a comprehensive brand showcase, integrating high-quality products and services to build brand trust [8][9] - The concept includes creating a strong brand identity by linking regional cultural elements with product characteristics, enhancing customer engagement through storytelling [9] - Super terminals should also act as traffic hubs, hosting themed events to attract customers and foster community interaction, thereby increasing brand loyalty [9][10]