赛事对商圈的带动效应立竿见影。在碧江区中南门历史文化旅游区，赛后涌入的球迷让餐饮店座无虚 席，赛场周边的非遗手作体验区同样火爆，玉屏箫笛、松桃苗绣等文创产品成为游客热门之选，实现 了"看球+消费"的无缝衔接。 夜幕下的印江土家族苗族自治县体育场人声鼎沸，"梵超"揭幕赛还没开始，场外的农特产品展销区已排 起长队。游客李女士一手提着印江翠峰茶，一手拿着刚买的抹茶精酿啤酒："白天爬梵净山，晚上看球 赛，顺带淘点山货，这趟旅程太值了。"自9月开赛以来，这场以"最'氧'足球赛 问鼎梵净山"为主题的赛 事，正以文体旅商融合之力，激活铜仁全域消费与旅游市场。 "梵超"创新采用的"全域主场"模式，让10个区县轮流成为消费热点。在石阡主场，赛前的《石阡说春》 非遗展演吸引观众驻足，赛场周边的苔茶、黄水粑展位前客流不断；松桃主场推出"观赛享景区免费、 住宿半价"福利，苗族服饰展演与点球大战相映成趣，带动周边民宿订单量环比增长超50%。这种"周周 有赛事，县县有主场"的布局，让消费活力渗透到各个区县。 旅游引流的乘数效应持续凸显。"白天游景区、晚上看球赛"成为游客标配，梵净山、朱砂古镇等核心景 区客流量较去年同期增长显著。更有上海 ...

Core Insights - The article discusses the challenges faced by rural specialty product operations in Shanghai, highlighting low brand recognition, limited channels, and difficulties in customer acquisition and retention [3][5][6] - It emphasizes the need for differentiated strategies targeting both sales channels and end consumers to effectively reach and engage the market [5][6] - The concept of "super terminals" is introduced, which integrates branding, social interaction, and customer acquisition to enhance the retail experience [8][10] Group 1: Challenges in Rural Specialty Product Operations - There are over 2,800 counties and districts in China actively promoting rural revitalization and county economy, with many establishing operational centers for specialty agricultural products in Shanghai [1] - Key issues identified include low brand awareness, single-channel distribution, and challenges in customer retention, which hinder market expansion [3][6] - Many businesses have attempted various strategies such as membership systems and community engagement, but these efforts have not addressed the core issues of sales and consumption [3][6] Group 2: Market Positioning and Strategy - The analysis of "people, place, and product" indicates the importance of distinguishing between sales targets (channel distributors) and consumers (end users) to tailor marketing strategies effectively [5][6] - In bulk supply environments, the focus should be on supply chain stability and building long-term relationships, while in the consumer market, emphasis should be placed on brand building and user experience [6][10] - Utilizing e-commerce platforms to reduce costs and employing big data for consumer preference analysis can enhance conversion rates [6][10] Group 3: Super Terminal Concept - A "super terminal" is defined as a retail space that serves as a comprehensive brand showcase, integrating high-quality products and services to build brand trust [8][9] - The concept includes creating a strong brand identity by linking regional cultural elements with product characteristics, enhancing customer engagement through storytelling [9] - Super terminals should also act as traffic hubs, hosting themed events to attract customers and foster community interaction, thereby increasing brand loyalty [9][10]