Core Insights - The article discusses the challenges faced by rural specialty product operations in Shanghai, highlighting low brand recognition, limited channels, and difficulties in customer acquisition and retention [3][5][6] - It emphasizes the need for differentiated strategies targeting both sales channels and end consumers to effectively reach and engage the market [5][6] - The concept of "super terminals" is introduced, which integrates branding, social interaction, and customer acquisition to enhance the retail experience [8][10] Group 1: Challenges in Rural Specialty Product Operations - There are over 2,800 counties and districts in China actively promoting rural revitalization and county economy, with many establishing operational centers for specialty agricultural products in Shanghai [1] - Key issues identified include low brand awareness, single-channel distribution, and challenges in customer retention, which hinder market expansion [3][6] - Many businesses have attempted various strategies such as membership systems and community engagement, but these efforts have not addressed the core issues of sales and consumption [3][6] Group 2: Market Positioning and Strategy - The analysis of "people, place, and product" indicates the importance of distinguishing between sales targets (channel distributors) and consumers (end users) to tailor marketing strategies effectively [5][6] - In bulk supply environments, the focus should be on supply chain stability and building long-term relationships, while in the consumer market, emphasis should be placed on brand building and user experience [6][10] - Utilizing e-commerce platforms to reduce costs and employing big data for consumer preference analysis can enhance conversion rates [6][10] Group 3: Super Terminal Concept - A "super terminal" is defined as a retail space that serves as a comprehensive brand showcase, integrating high-quality products and services to build brand trust [8][9] - The concept includes creating a strong brand identity by linking regional cultural elements with product characteristics, enhancing customer engagement through storytelling [9] - Super terminals should also act as traffic hubs, hosting themed events to attract customers and foster community interaction, thereby increasing brand loyalty [9][10]

华夏时报（www.chinatimes.net.cn）记者 卢晓 北京报道 由华为智选车业务升级而来的鸿蒙智行，再添一款在售新车。 据安徽江淮汽车集团控股公司党委书记、董事长、总经理项兴初介绍，江淮2019年与华为展开全面合作，组建了 超5000人的专属团队，双方合作打造的尊界超级工厂也于去年12月正式落成，目前投入已超百亿元。据《华夏时 报》记者了解，尊界S800目前实施先行者计划限量599台，将于6月26日开启交付，大规模的批量交付则预计在8 月中旬开始。 5月30日，华为与江淮合作打造的尊界S800正式上市，最低售价70.8万元，最高售价突破100万元。华为常务董 事、终端BG董事长余承东当天表示："尊界S800是中国智造走向高端化的一个开端，汇聚了中国汽车工业最有勇 气的力量。" 在鸿蒙智行持续扩容背后，汽车被认为是手机之外的另一个移动智能"超级终端"。但不只是汽车，从手机、平板 再到电脑，自"纯血"鸿蒙（鸿蒙5）于去年10月正式公测后，鸿蒙生态的扩张一直被外界密切关注。不过高级通信 工程师袁博在跟《华夏时报》记者交流时认为，"纯血"鸿蒙最大的潜在问题，依然是软件生态的匹配。 最贵车型上市 尊界是华为 ...