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馆陶“一品一播” 探索电商富民路
Sou Hu Cai Jing· 2025-11-24 02:18
馆陶县创新构建"县级干部统筹协调、子公司具体执行、职能部门持续赋能"的高效联动机制,商务、税 务、统计等部门联合,精准对接企业需求,全程把关产品质量,形成全方位的服务保障体系。 在电商运营实践中,馆陶县探索出"试错—优化—发力"的精准运营模式,在快手平台依托头部主播推广 农特产品,拼多多平台试水手机销售,抖音平台则通过自有主播深耕艾草、海鸭蛋等特色品类。目前, 已在快手、抖音、拼多多、视频号等主流平台开设10个店铺,实现差异化布局,推动销售业绩稳步增 长。 (来源:邯郸日报) 转自:邯郸日报 本报讯(记者李文科 通讯员郭江鹏)寒意渐浓,"一品一播"馆陶县直播基地的艾草专场直播间里却是 一派火热景象。"家人们,降温了,快备上些艾产品驱驱寒吧……"主播一面热情推介,一面频繁与评论 区互动,直播间人气高涨,气氛热烈。 据悉,自"一品一播"工作启动以来,馆陶县以市场化运营为核心,成功实现从借助外力到自主经营的根 本性转变。截至今年11月,馆陶县一品一播贸易有限公司实际销售额达4318.07万元,业务板块实现自 主盈利,走出了一条"投入成本小、盈利收益高、赋能效果好"的可持续发展路径。 与此同时,馆陶县积极推动工业化设 ...
昌江昌化镇深入推进“谋产业、破难题、促融合”工作
Hai Nan Ri Bao· 2025-11-14 02:07
Core Insights - The article highlights the efforts of Changhua Town in promoting industrial development, addressing challenges, and fostering integration through a party-led initiative aimed at enhancing the capabilities of party organizations [1][3]. Group 1: Industrial Development - Changhua Town focuses on revitalizing underutilized land and addressing issues of industrial homogeneity by collaborating with leading enterprises to cultivate 9,000 acres of low-efficiency forest and abandoned land for the large-scale planting of lychee and longan [3][4]. - The "branch + enterprise + farmer" model in Xincheng Village has successfully developed unique tropical fruit industries, such as Arus melons and "Little Golden Pearl" melons, creating over 20,000 job opportunities annually for local residents [3][4]. - The establishment of the Gucheng Market Agricultural Product Exhibition Center in Changcheng Village utilizes idle land to create a new business model that combines ancient city culture with agricultural product sales [3][4]. Group 2: Community Engagement and Support - The party committee organized members to engage with the community, explaining policies and facilitating the completion of land acquisition and relocation for key projects [4]. - Party members provided precise support to enterprises by addressing practical issues related to water, electricity, and road construction for projects like the Xincheng Village breeding center and the Xiantian Village lychee garden [4]. Group 3: Ecological and Cultural Integration - Changhua Town explores the integration of ecological advantages with industrial development, transforming natural resources into economic benefits through events like non-heritage markets and dragon boat races [4]. - The town encourages the development of "Beautiful Fishing Villages" in Xiantian Village, leveraging natural conditions to enhance cultural tourism and create a vibrant local identity [4].
略阳县跨境电商实现“零突破”外资外贸提前完成年度目标任务
Sou Hu Cai Jing· 2025-11-10 17:52
(王志国 梁芳) 责任编辑:安心 审核:杨勇 该县先后组织汉中森皓源、陕西百味网、绿洲食品等企业,积极参加"陕耀全球"拓市场抓订单活 动、"一带一路"经贸交流和广交会等重点展会,扩大产品影响力和知名度;积极探索"互联网+外贸"模 式,聚力发展跨境电商和跨境贸易,依托杭州共道网络科技有限公司成立了略阳莱德四维商贸有限责任 公司,助力全县农特产品加速出海。 对6家外贸企业深入开展国际贸易政策法规、跨境电商运营技巧、"单一窗口"应用、海关报关实务等业 务培训,提升企业业务能力;充分发挥资源优势吸引外商来略投资,泰国OMP贸易公司投资的汉中金 钟罩贸易公司落户略阳,为县域经济高质量发展注入新动能。 今年以来,略阳县紧扣高质量发展首要任务,积极拓展外贸外资渠道,首次实现跨境电商"零突破",外 资外贸成绩亮眼,提前完成年度目标任务。 ...
艺术赋能绘就县域发展新图景——2025铁岭县文化艺术嘉年华暨第三届“踏飞燕·中国马主题造型艺术精品展”启幕
Ren Min Ri Bao· 2025-11-10 09:36
Core Viewpoint - The 2025 Tieling County Cultural Arts Carnival and the third "Treading the Flying Swallow: China Horse-Themed Sculpture Art Exhibition" have commenced, showcasing national artistic talent and integrating local culture, highlighting the role of culture in rural revitalization and the synergy of agriculture, culture, commerce, and tourism [1][2]. Group 1: Cultural Significance - Tieling County is recognized for its rich cultural heritage and artistic environment, being the birthplace of "Tieling Reining Horse" and a hub for traditional Chinese painting [2]. - The establishment of the Hongma Art Museum, the first art museum in Chinese art history dedicated to horse themes, reflects Tieling's commitment to cultural and artistic development [2]. - The "Treading the Flying Swallow" series of exhibitions has evolved into a nationally influential platform for horse-themed art, enhancing Tieling's cultural recognition and impact [2]. Group 2: Event Highlights - The current exhibition features over 4,000 submissions from across the country, with more than 160 high-quality works displayed, including traditional Chinese paintings, oil paintings, sculptures, and seal carving [2]. - The event includes interactive activities such as calligraphy sessions and live art creation, fostering engagement between artists and art enthusiasts [2]. - The integration of online and offline activities, including live streaming of artworks and online auctions, expands the reach of the event and promotes cultural accessibility [2]. Group 3: Economic and Social Impact - The carnival features a cultural market with 60 booths showcasing intangible cultural heritage, cultural products, and local agricultural specialties, demonstrating Tieling's regional culture and industrial characteristics [2]. - The event promotes the fusion of culture and industry, with discussions on artistic inheritance, talent cultivation, and industrial collaboration, contributing to the high-quality development of local art [2]. - Tieling County is exploring a multi-faceted approach to development, combining culture, industry, livelihood, and education, aiming to transform cultural "soft power" into "hard support" for growth [2].
浙江岱山农文旅融合促进乡村振兴
Zhong Guo Jing Ji Wang· 2025-11-05 05:53
Core Insights - The "Island Village Gallery" roadshow competition in Zhoushan, Zhejiang Province successfully concluded, with three projects, including "Longtou Salt Selection" and "Daidong Common Prosperity," winning gold awards [1] - The development of the "Agricultural Rhythm" initiative in Gaoting Town is focused on land consolidation and modernization of agricultural practices, achieving a total of 1,246 acres of land transfer from March to July, with 806 acres managed by the county's agricultural development group [1] Group 1 - The integration of 1,246 acres of land into a modern agricultural economic belt in Gaoting Town has been completed, promoting both large-scale operations and increased income for local farmers [1] - The "Luhuan Qingsha" rural complex in Daidong Town is set to open in 2024 and has become a popular tourist destination, attracting over 50,000 visitors and generating more than 1.5 million yuan in revenue [2] - The establishment of a "Agricultural Enterprises + Village Collective + Farmers" benefit-sharing mechanism is being implemented to encourage villagers to invest in local development [2] Group 2 - The "Agricultural Rhythm" development axis spans approximately 17 kilometers, covering three towns and eleven villages, focusing on industrial revitalization, landscape enhancement, and high-standard farmland efficiency [3] - The introduction of rural managers has positively impacted village development, with a goal to attract more talented teams to Zhoushan through initiatives like the roadshow competition [3]
粤桂协作助力苗乡渔旅融合发展
Ren Min Wang· 2025-10-18 14:59
Core Viewpoint - The collaboration between Liuzhou's Rongshui Miao Autonomous County in Guangxi and Lianjiang City in Guangdong has effectively utilized local freshwater resources and cooperative funding to promote integrated rice-fish farming, infrastructure development, and tourism initiatives, thereby enhancing rural income and tourism economy, contributing to rural revitalization [2][4][7]. Group 1: Collaboration and Initiatives - The partnership between Guangdong's Lianjiang City and Guangxi's Rongshui Miao Autonomous County was formalized through a cooperation framework agreement signed in September 2017 [2][4][11]. - The two regions have leveraged their respective advantages in various sectors including tea, culture and tourism, e-commerce, and agriculture and forestry to foster ongoing collaboration [2][4][11]. Group 2: Economic Impact - The initiatives have led to the development of integrated rice-fish farming, which has been a key driver in increasing villagers' income and stimulating the rural tourism economy [2][4][9]. - The promotion of tourism through events such as fishing competitions and culinary contests has further enhanced local economic activity and community engagement [11][13][17].
“双节”期间青铜峡市美食节带动消费超8000万元
Sou Hu Cai Jing· 2025-10-09 16:11
Core Insights - The fifth Wu Zhong Early Tea Food Culture Festival and Grape Wine Food Festival was held from October 1 to 8, focusing on "Beautiful Autumn, Meeting in Ancient Gorge" theme, effectively releasing consumer potential [1] - The main venue at the Olympic Sports Center achieved direct sales of 12.19 million yuan, with significant contributions from various sectors [1][4] - The event attracted 221,000 visitors, a 27% increase year-on-year, indicating strong public interest and engagement [3] Group 1 - The event featured a diverse experience combining food, wine, cultural heritage, and sports, leading to a total consumption of 68.4 million yuan [1] - The automotive and home appliance trade-in section performed notably, generating sales of 3.8957 million yuan [1] - The restaurant and entertainment sector generated revenue of 1.2227 million yuan during the event [1] Group 2 - The event included unique activities such as "National Style Parade," "Flash Performance," and "Scenario Drama," catering to diverse visitor experiences [3] - The integration of resources for professional sports events and cultural performances facilitated cross-industry engagement [3] - The Olympic Sports Center focused on large-scale exhibitions, while other venues highlighted wine tasting and cultural tourism [3] Group 3 - A combination of government subsidies, platform support, and merchant discounts was implemented to stimulate consumption [4] - The distribution of 300,000 yuan in government consumption vouchers resulted in a consumption multiplier effect of 1:8.5 [4] - The event's success will lead to the continuation of seasonal themed markets and interactive activities to enhance consumer engagement [4]
2025乡城白色灌礼文化周回顾:高原城市蹚出文旅发展新路
Zhong Guo Xin Wen Wang· 2025-09-22 03:45
Core Viewpoint - The article highlights the efforts of Xiangcheng County in Sichuan Province to promote its unique cultural and tourism resources, particularly through the 2025 Daxianggelila Ring Line Cultural Week, aiming to integrate culture with tourism and industry for sustainable development [1][10]. Group 1: Cultural and Tourism Development - Xiangcheng County is positioned as a key node between Sichuan and Yunnan, with rich natural landscapes and cultural heritage, yet remains relatively unknown to many travelers [1]. - The 2025 Daxianggelila Ring Line Cultural Week featured an opening ceremony and seven distinctive activities, showcasing the integration of culture, tourism, and ecology [1]. - The event included a tourism resource promotion and regional cooperation signing by the Daxianggelila Ring Line Tourism Alliance, indicating Xiangcheng's commitment to becoming a cultural tourism hub [1]. Group 2: Innovative Promotion Activities - The local cat "Zhuo Miao" was appointed as the honorary cultural tourism director, and a short video competition with a cash prize of 200,000 yuan was launched to promote the unique "cat worship" culture [2][4]. - The "crazy dress" fashion show highlighted the cultural significance of traditional female attire, attracting significant attention from visitors [5][7]. - Various immersive experience routes were introduced, allowing tourists to explore the natural beauty and cultural richness of Xiangcheng [7]. Group 3: Visitor Experience and Feedback - The cultural week attracted visitors from various regions, with many expressing a desire to return after their initial experience [9]. - Tourists appreciated the blend of pristine natural scenery and diverse cultural experiences, with some describing Xiangcheng as a treasure trove of culture [9]. - The event served as a platform for Xiangcheng to connect with a broader audience, enhancing its cultural and economic development through tourism [10].
多平台竞逐农产品电商赛道:抖音年销超百亿单
Guan Cha Zhe Wang· 2025-09-12 14:25
Core Insights - The "2025 Agricultural Products Consumption White Paper" released by Douyin E-commerce indicates significant growth in agricultural product sales, with a total of 10.2 billion units sold from September 2024 to September 2025, averaging 24.48 million packages daily [1] - The paper highlights a remarkable increase in regional specialty products, with sales of Guangdong lychees, Yantai apples, Qingzhou green plants, and Beiliu passion fruits rising by 419%, 168%, 124%, and 76% respectively [1] - Douyin E-commerce has implemented policies to support merchants, including a commission exemption for fresh products, benefiting over 210,000 merchants and reducing commissions by 800 million yuan [1] Industry Overview - The agricultural product sector is becoming a key focus for major e-commerce platforms, with Alibaba enhancing fresh product sourcing through Tao Cai Cai and Hema Fresh, Pinduoduo investing in the "Farm Land Cloud Pin" model, and JD leveraging its logistics for cold chain distribution [1] - Pinduoduo reported a 47% year-on-year increase in agricultural product sales in the first half of the year, with a 30% rise in the number of post-00s agricultural merchants and a 54% increase in quality varieties and new products [2] - JD's sales of fresh agricultural products surged fivefold within 52 hours during the 618 shopping festival, following the launch of its "100 Billion Agricultural Subsidy" plan [2] - The overall growth of the agricultural e-commerce sector is driven by policy support, improved cold chain logistics, and rising consumer demand for quality agricultural products [2] - E-commerce platforms are competing not only in sales but also in supply chain development, quality control, and training new farmers, with short videos and live streaming enhancing the marketing of local specialty products [2] - The future of agricultural e-commerce is expected to focus on quality standardization, supply chain efficiency, and sustainable development, contributing to rural revitalization and agricultural modernization [2]
抖音电商发布助农数据:三年累计销售农特产超200亿单
Huan Qiu Wang· 2025-09-12 03:19
Core Insights - Douyin E-commerce released a white paper showcasing the sales performance of agricultural products and consumer trends over the past year, indicating a significant growth in the sector [1][4][18] Sales Performance - From September 2024 to September 2025, Douyin E-commerce sold a total of 10.2 billion agricultural products, averaging 24.48 million packages shipped daily [1] - The number of merchants selling agricultural products via live streaming increased by 51% year-on-year, with over 5.46 million creators involved in promoting these products [1][10] Consumer Trends - The most popular agricultural products among consumers include nuts, grains, and fruits and vegetables [4] - Consumers from Guangdong, Jiangsu, Zhejiang, Shandong, and Henan are the top buyers, with Guangdong accounting for 10% of total orders [4] - The primary consumer demographic is the post-90s generation, making up 38% of purchases, followed by post-80s and post-60s at 21% and 16% respectively [4] Regional Highlights - Douyin E-commerce has actively supported agricultural products from various regions, leading to significant sales increases for local specialties such as Guangdong lychee (15-fold increase in orders) and Yantai apples [7][8] - The platform's promotional activities have resulted in substantial year-on-year growth in sales for various products, including a 64-fold increase in sales for Shouguang colored peppers [7][10] Merchant Support Initiatives - Douyin E-commerce has implemented several support policies for merchants, including subsidies totaling over 16.5 billion yuan to help reduce operational costs [10][11] - The number of merchants achieving over 1 million yuan in sales increased by 42% year-on-year, with 46,800 merchants reaching this milestone [11] Creator Engagement - Over 5.46 million creators participated in promoting agricultural products, with a 13% increase in the number of rural influencers [14][16] - Notable success stories include a retired teacher who became a prominent seller of Yantai apples and a young farmer who creatively marketed Guangdong lychee [16] Future Outlook - Douyin E-commerce aims to continue enhancing its support for agricultural products and rural development, focusing on high-quality growth and broader market access for local goods [18]