新华社重庆2月21日电 题：新农人 新产业 新乡村——重庆璧山打造农业"孵化器"推动乡村振兴 新华社记者黄兴 春节期间，走进重庆市璧山区七塘镇喜观村，只见处处涌动着创业的活力与乡村的生机：冬日暖阳 下，温室大棚里草莓红艳、羊肚菌破土而出；不远处，稻田抹茶屋造型简约现代，年轻人忙着打卡拍 照；直播小院内，主播正对着镜头推介本地农特产品…… 这股活力与生机，源于璧山区打造农业"孵化器"，持续引入新农人，打造乡村产业，为乡村发展注 入动能。 璧山区委组织部部务委员彭湖说，璧山区在2025年试点建设乡村人才创新创业学院，作为农业产 业"孵化器"，推动人才、资本、技术等要素向乡村高效集聚，为新农人提供从"想法"到"产业"的全链条 护航。 "目前，依托西南大学（璧山）乡村振兴专家工作站，高校专家常驻田间，为我们镇上的羊肚菌种 植、智慧猪舍建设等提供技术'陪跑'服务，把智力资源精准导入乡村产业一线。"璧山区七塘镇党委书 记万阳说。 产业兴则乡村兴，新农人正加速汇聚。截至目前，璧山已落地乡村创业项目71个，吸引50多名科技 人才驻村进行成果转化，引入超120名乡村网红驻村发展，加快培育和集聚农业农村科技、农业生产经 营、乡村 ...

Core Viewpoint - Recent initiatives by market regulation, commerce, cultural tourism, and consumer organizations aim to enhance consumer confidence and safety during the festive season, providing various subsidies and activities to promote spending and enjoyment [1]. Group 1: Market Regulation Initiatives - The newly revised "Food Recall Management Measures" emphasizes the responsibilities of food producers and market regulators, requiring them to establish and implement food recall management systems [4]. - The revised measures clarify the supervisory responsibilities of market regulation departments at different levels, ensuring effective oversight of food recalls and handling [5]. - The new regulations introduce a tiered recall system based on the severity of food safety hazards, adjusting recall initiation times to 24, 36, and 48 hours to improve risk management [5]. - Increased penalties for non-compliance with recall procedures are included, targeting various stakeholders involved in food distribution and sales [5]. Group 2: Consumer Subsidies in Commerce - The Sichuan Provincial Government announced a vehicle replacement subsidy program for 2026, offering up to 20,000 yuan for consumers who trade in old vehicles [11]. - The subsidy program includes two categories: "scrap replacement" and "trade-in replacement," with specific eligibility criteria for vehicles based on registration dates and types [11][12]. - In addition to vehicle subsidies, a new round of consumer subsidies for home appliances and digital products has been introduced, with specific guidelines for eligible products and subsidy amounts [13][14]. Group 3: Cultural and Tourism Activities - The "Thousand Dragons and Lions Dance for the New Year" cultural event in Sichuan features over 2,000 cultural activities, showcasing traditional performances and local heritage [18][23]. - The event includes a variety of performances from different regions, integrating local cultural elements and promoting community engagement [19][20]. - The cultural activities aim to enhance tourism and consumer engagement during the festive season, with a focus on traditional crafts and local products [22][23]. Group 4: Consumer Safety Tips - Consumer organizations across twelve regions have issued safety tips for the 2026 Spring Festival, advising against excessive packaging and promoting the purchase of safe, quality products [26][27]. - Recommendations include using reputable e-commerce platforms, practicing food safety, and ensuring compliance with travel service regulations to avoid scams [27][28]. - Consumers are encouraged to document transactions and seek assistance in case of disputes, emphasizing the importance of consumer rights protection [28].

Core Insights - The "Hulu Tide New Year Festival" in Guiyang successfully integrated food, cultural creativity, and technology, attracting a younger audience with diverse offerings [1][2] - The event aimed to address the homogenization of traditional New Year festivals by providing differentiated experiences that cater to the leisure shopping needs of young consumers [1][2] Group 1: Event Overview - The festival lasted for 10 days and was held at the Guiyang International Convention and Exhibition Center, featuring over 200 brands showcasing products such as specialty coffee, craft beer, cultural creations, and agricultural products [2] - The event included a non-heritage cultural exhibition area, highlighting traditional crafts like Miao embroidery and wax dyeing, which were innovatively designed to appeal to younger audiences [2] Group 2: Market Trends and Consumer Insights - Research conducted prior to the festival indicated that young consumers are interested not only in traditional agricultural products but also in digital products and cultural items [2] - The introduction of brands like DJI and Sony was aimed at meeting the consumption preferences of the younger demographic [2] Group 3: Future Initiatives - The "Hulu" IP is set to expand with a series of events such as the "Hulu Beer Festival," "Hulu Music Festival," and "Hulu Coffee Festival," focusing on the "Five Exquisite" sectors of Guiyang [3] - The government and market collaboration is emphasized to promote industry synergy and support the development of quality brands through resource integration [3][4] Group 4: Strategic Goals - The trial area plans to continue nurturing quality exhibition enterprises and events, encouraging the creation of more youthful and distinctive exhibition IPs to drive consumption upgrades [4] - The aim is to build an industrial ecosystem that supports complementary operations and resource sharing, facilitating high-quality development in sectors like the "Five Exquisite" [4]

以味为媒、以节聚势。吴江农发集团组织了"农情厚意年货大街"活动，各商业载体开展年味美食市 集，集聚地道风味小吃、优质农特产品、定制年货礼包等特色好物。 人文街区是吴江推动文商体旅农融合发展的重要阵地。这个春节，吴江城投集团将开展"喜乐踏春 盛"盛家厍新春元宵系列活动，"四河聚福・马上平望"系列活动则在平望镇进行，流虹路—盛家厍街区 将举办马年元宵灯会、新春巡游。 吴江将进一步营造东太湖S湾时尚新年氛围，优化太湖揽胜线春节航次，拓展"航线+""冰雪+"消费 产品矩阵。 广大"江村"有着丰饶物产与蓬勃活力。吴江区农业农村局、七都镇举办了"四时江村·庆渔年"冬捕 活动；同里镇湿地公园推出"鸟语森林"限时优惠体验；桃源镇举办"桃源甄选"农产品展销市集；苏小花 田野餐吧、村上长漾里等乡村休闲旅游点位均推出新春优惠套餐。 春节将迎来少见的九天长假，在吴江，一场覆盖全域的消费盛宴已经开启。近日，吴江区发布 《2026"吴韵年味江等你来"春节促消费活动方案》，积极策划开展春节促消费活动。从1月下旬起至3月 底之间，吴江将立足"丝绸、古镇、太湖、江村、食尚、人文街区"六大IP举办142项活动，呈上12处推 广消费场景。这些活动 ...

Core Viewpoint - The second Flower Pig Festival in Liushahu Town, Ningxiang City, focuses on industrial revitalization, brand building, and festive consumption, creating a comprehensive rural revitalization event that integrates cultural display, product sales, and industrial cooperation [1][2]. Group 1: Event Overview - The main venue for the Flower Pig Festival is set in Liushahu Town's Jin Street, with brand activities also taking place in various locations including the Runze Garden community in Yuelu District and Changsha Huanghua International Airport, achieving urban-rural linkage and online-offline integration [2]. - Attendees can enjoy culinary demonstrations, traditional customs like writing "Fu" characters and paper-cutting, and taste freshly cooked flower pig dishes, along with one-stop shopping for flower pig gift boxes, cured meats, and other festive products [2]. Group 2: Industry Development - A signing ceremony was held between the Liushahu Town People's Government and several organizations, marking a new phase in the cooperation of the flower pig industry for rural revitalization projects [5]. - Ningxiang Flower Pig, recognized as a millennium-old breed and a national geographical indication product, serves as a "golden business card" for rural revitalization in Liushahu Town [5]. - The town is actively promoting a development strategy centered on "industry-driven town and brand-strengthened town," focusing on the flower pig industry and leveraging flower pig culture and leisure dining to create a "Flower Pig Town" that integrates themed farms, cultural exhibition halls, and specialty product sales centers [5]. - The successful hosting of the Flower Pig Festival not only showcases the Ningxiang Liushahu flower pig brand but also exemplifies the town's efforts in deepening the integration of agriculture, culture, and tourism while exploring paths for the revitalization of specialty industries [5].

Core Insights - The rural e-commerce market is projected to exceed 3 trillion yuan in retail sales by 2025, with significant growth in both overall rural retail and agricultural product sales [1][2] - The development of rural e-commerce is supported by government initiatives aimed at enhancing supply chains and promoting local consumption [2][3] Group 1: Market Growth Projections - By 2025, rural online retail sales are expected to reach 3 trillion yuan, with agricultural product sales at 783.3 billion yuan, reflecting year-on-year growth of 6.7% and 9.9% respectively [1] - The county-level appliance replacement program is projected to achieve sales of 48.23 million units and generate revenue of 158.6 billion yuan by 2025 [1] Group 2: Supply Chain and Infrastructure Development - The government plans to support the construction of 1,428 agricultural product commercialization facilities and 348 county-level logistics centers by 2025 [2] - The number of rural e-commerce businesses is expected to reach 2,007.4 million by the end of 2025, with a year-on-year growth of 4.6% [2] Group 3: Policy and Strategic Initiatives - The Ministry of Commerce is implementing a high-quality development program for rural e-commerce, focusing on enhancing supply chains and fostering rural e-commerce leaders [2][3] - The 2026 Central Document No. 1 emphasizes the importance of rural e-commerce and outlines plans for infrastructure improvements in cold storage and logistics [2] Group 4: Consumer Behavior and Market Dynamics - The rural consumption growth rate is projected to outpace urban areas, with rural retail sales expected to grow by 4.1%, compared to 3.6% in urban areas [2] - The shift in rural consumption patterns is moving towards higher quality, service-oriented, and digital offerings, driven by improved income levels and infrastructure [3][4]

Group 1 - The core viewpoint is that by 2025, rural online retail sales will exceed 3 trillion yuan, indicating a significant acceleration in consumer spending in rural areas [1] - Rural online retail sales are projected to reach 3 trillion yuan, with agricultural product online retail sales at 783.31 billion yuan, reflecting year-on-year growth of 6.7% and 9.9% respectively [1] Group 2 - The effectiveness of the trade-in program is notable, with 48.23 million units sold and sales revenue of 158.6 billion yuan from the replacement of home appliances and mobile phones in county areas by 2025 [3] - Service consumption in county areas is expected to reach 9.1 trillion yuan, showing a year-on-year increase of 5.9% [3] Group 3 - The rural e-commerce supply chain is rapidly developing, with 1,428 facilities for agricultural product commercialization being supported for construction by 2025 [6] - Live-streaming e-commerce has significantly boosted direct supply from sources, with over 4 million live-streaming events conducted by leading e-commerce platforms, resulting in agricultural specialty product sales exceeding 10 billion units [6] Group 4 - The logistics and distribution network is becoming increasingly comprehensive, with support for the construction of 348 county-level logistics distribution centers and 562 township express logistics stations by 2025 [9] - Currently, the coverage rate of county-level logistics distribution centers has reached 100%, with over 7 billion express deliveries made to villages under the postal universal service network [9]

Core Insights - The article highlights the projected growth of rural e-commerce and consumer spending in China by 2025, indicating significant increases in both retail and agricultural product sales [1] Group 1: Rural E-commerce Growth - By 2025, the rural online retail sales are expected to reach 3 trillion yuan, with a year-on-year growth of 6.7% [1] - The online retail sales of agricultural products are projected to be 783.31 billion yuan, reflecting a year-on-year increase of 9.9% [1] Group 2: Consumer Spending Trends - In 2025, the sales volume of home appliances and mobile phones through the county-level trade-in and subsidy programs is anticipated to be 48.23 million units, generating sales revenue of 158.6 billion yuan [1] - The service sales in county areas are expected to achieve 9.1 trillion yuan, marking a year-on-year growth of 5.9% [1] Group 3: Logistics Network Development - By 2025, there will be 348 county-level logistics distribution centers and 562 township express logistics stations constructed [1] - Currently, the coverage rate of county-level logistics distribution centers across the country has reached 100% [1] Group 4: Agricultural Product Sales - Major e-commerce platforms are projected to conduct over 4 million live-streaming events to support farmers, with agricultural specialty product sales exceeding 10 billion units and daily shipments surpassing 20 million units [1]

本报通讯员 熊川 摄影报道 在乡村文化会客厅，客家山歌《涯屋下》、情景剧《红旗不倒江山永定》等文艺汇演节目吸睛。围炉煮茶、土楼夯墙、草鞋编织等非遗体验也 人气爆棚。年货集市汇聚全区各乡镇优质农特产品，吸引了周边上千名游客和当地群众前来赶集。"生态年猪"抓捕等一系列趣味活动把气氛推 向高潮。 据统计，活动当天金砂红色小镇接待游客超5000人次，带动消费200多万元。图为镇村干部为群众表演抓捕年猪。 1月31日至2月1日，"非遗融商圈 年货抢先购"活动在龙岩市永定区金砂红色小镇热闹开展，当地多措并举刺激消费，让小镇洋溢着浓浓的年 味。 ...

特色商品产销两旺。在广东广州，岭南花卉市场今年供应超过40个大类、上百个品种的鲜花，满足市民 年花购买需求，鲜切花日销高峰达150万枝。在广西南宁，市场花卉区人流如织，蝴蝶兰、年桔、黄金 果、马蹄莲被商户陈列在醒目位置。在上海，一些商圈推出主题新春市集，为市民采购年货提供更多选 择。在河北平山，新春年货节设置六大主题展区，汇聚了上千种本地特色产品，现场制作的糖画、糕点 等传统年味美食吸引了不少顾客。在贵州桐梓的乡村集市上，糖果、干货、果蔬摊位沿街道铺开，十里 八乡的村民们会聚到这里挑选年货。 在陕西，新春消费季正在火热开展，各地将先后推出150多场重点活动，覆盖购物、美食、展演、民俗 体验等领域。西安这家年货市场推出民俗专区，各种马年元素的玩具、挂件深受年轻人的喜爱。 央视网消息（新闻联播）：随着春节临近，消费市场持续升温，各地年货供应充足、销售火热，呈现一 派繁荣景象。 打造可看、可玩、可品、可购的新春大集。在湖北宜昌，一年一度的西陵庙会不仅为大家呈现了戏曲演 艺等民俗文化大戏，还成为了农特产品亮相的舞台。在重庆荣昌区，伴随着舞狮表演，年味大集开市迎 客，游客们在年货区、小吃区、特产区之间穿行，融入热闹喜庆 ...