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2025“品牌与消费趋势”发布 上海五大行业协会共论消费新动态
Sou Hu Cai Jing· 2025-07-10 04:04
Group 1 - The "Brand and Consumption Trends" sharing session was held in Shanghai, co-hosted by five major consumer goods industry associations [1][3] - The event featured the release of the "2025 China Household Brand Consumption Trend Report," covering 15 urban agglomerations and 177 cities, providing insights into consumer behavior [3][4] - The session aimed to explore consumption trends from the demand side and enhance brand value from the supply side, attracting participation from industry associations, business representatives, experts, and media [3][4] Group 2 - The Shanghai Municipal Economic and Information Commission supports the development of consumer goods and fashion industries, focusing on changes in consumer demand and enhancing value supply [3] - The president of the Shanghai Industrial Economic Association emphasized the importance of dual efforts from both demand and supply sides to boost economic development, highlighting the roles of the internet celebrity economy and silver economy [3][4] - The report indicates a strong increase in consumer confidence in Chinese brands despite an overall trend of consumption downgrade, with significant demand for brand consumption in third-tier cities [4]