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AI云崛起!市场忽视了微软的压力,也低估了亚马逊的潜力?
Hua Er Jie Jian Wen· 2025-08-03 07:12
Group 1 - Microsoft's market capitalization has surpassed $4 trillion, overshadowing Amazon in the AI competition, but the focus should shift from growth rates to deeper profitability structures [1] - The AI-driven cloud competition is reshaping the profitability models of tech giants, with Microsoft and Google facing profit margin pressures from cloud business expansion, presenting an opportunity for Amazon to enhance overall profitability [1] - In the latest earnings season, Microsoft and Google reported accelerated growth in their cloud businesses, while Amazon Web Services (AWS) showed a more modest 17% growth rate, but its business structure reveals a different narrative [1] Group 2 - For Microsoft and Google, strong growth in cloud business comes at a cost, with Microsoft's "Intelligent Cloud" segment having a profit margin of 40.6%, compared to 57.4% for its "Productivity and Business Processes" segment, and Google's cloud business margin at 20.7%, significantly lower than its advertising segment's 40% [2] - The growth rates of cloud businesses for both companies are outpacing their higher-margin core businesses, with Microsoft cloud growing 26% and Google cloud growing 32%, indicating a potential dilution of overall profit margins as cloud business expands [2] - Amazon's AWS is the core profit engine for the company, with an operating profit margin of 33%, while its e-commerce business has a margin of only 6.6%, highlighting the significant role of cloud business in enhancing Amazon's profitability [3] Group 3 - AWS's share of Amazon's total revenue is projected to increase from 9.8% in 2017 to 17% in 2024, contributing to a rise in overall operating profit margin from 2.3% to 10.7%, indicating that cloud business expansion is a key driver of Amazon's profitability [3] - Despite concerns over AWS's 17% growth rate, there are indications of potential acceleration, as backlog business grew by 25% in the recent quarter, serving as a strong indicator of future revenue [3] - The market may be overly focused on current growth data for Amazon, underestimating its future potential and unique profit growth model [4]