Core Insights - The 2025 China Automotive Product Quality Performance Research (AQR) results were released, focusing on innovations in automotive product quality related to smart applications and safety performance [1] - The event highlighted the increasing consumer complaints regarding quality and service issues in smart features such as vehicle connectivity, driving assistance, and OTA upgrades [3] - The automotive industry is urged to prioritize high-quality development, emphasizing stable profitability without relying on upstream and downstream pressure [5] Industry Trends - The global automotive market is entering a stage of stock competition, with stable growth in the Chinese automotive market and high growth in electrification [6] - By 2030, the penetration rate of new energy vehicles in China is expected to exceed 70%, with a significant increase in consumer demand for differentiated, personalized, and intelligent automotive products [6] - The market share of domestic brands is projected to surpass 65% by 2030, as they better align with consumer preferences [6] Quality Performance - The AQR indicates that while the quality of core component modules is improving, the overall quality level in the industry is on a decline [6] - The introduction of the concept of "experience quality" reveals a sharp increase in user experience-related issues [6] - Award-winning models in the China Automotive Product Quality Performance Awards demonstrated superior reliability and stability, reflecting strong performance in quality control and durability [6]