Core Insights - The automotive industry is entering a critical phase of smart technology integration, where quality is essential for realizing user-perceived value [3] - The 2025 China Automotive Product Quality Performance Research (AQR) report indicates a decline in overall industry quality despite improvements in core component modules [11][12] Group 1: Industry Trends - The number of effective complaints received by Chezhinet from January to August exceeded 150,000, with issues related to in-car connectivity, driving assistance, and OTA upgrades being the most common [3] - The global automotive market is shifting towards stock competition, with China's electric vehicle market expected to see a penetration rate of over 70% by 2030 [6] - The demand for differentiated, personalized, and intelligent automotive products is significantly increasing among Chinese consumers, with domestic brands expected to capture over 65% market share by 2030 [6] Group 2: Quality Performance - The report on the quality performance of the three electric systems in new energy vehicles shows an overall improvement, with a notable reduction in issues related to range and motor performance compared to the previous year [7] - Battery degradation remains the most significant issue in market quality performance, with the highest number of complaints [7][9] - The overall market quality score for 2025 is 27.19, reflecting a 23% increase from 2024, indicating a decline in industry quality [12] Group 3: User Experience - The introduction of the "experience quality" concept highlights a sharp increase in user experience-related issues, particularly as the market transitions to a stock market [11][15] - Users' satisfaction with product experience has decreased, with smart cockpit and driving systems having a more substantial negative impact on user recommendations [14][15] - Many quality complaints arise from heightened user expectations and the industry's internal pressures leading to cost and cycle compression, resulting in quality decline [15]

Core Insights - The 2025 China Automotive Product Quality Performance Research (AQR) results were released, focusing on innovations in automotive product quality related to smart applications and safety performance [1] - The event highlighted the increasing consumer complaints regarding quality and service issues in smart features such as vehicle connectivity, driving assistance, and OTA upgrades [3] - The automotive industry is urged to prioritize high-quality development, emphasizing stable profitability without relying on upstream and downstream pressure [5] Industry Trends - The global automotive market is entering a stage of stock competition, with stable growth in the Chinese automotive market and high growth in electrification [6] - By 2030, the penetration rate of new energy vehicles in China is expected to exceed 70%, with a significant increase in consumer demand for differentiated, personalized, and intelligent automotive products [6] - The market share of domestic brands is projected to surpass 65% by 2030, as they better align with consumer preferences [6] Quality Performance - The AQR indicates that while the quality of core component modules is improving, the overall quality level in the industry is on a decline [6] - The introduction of the concept of "experience quality" reveals a sharp increase in user experience-related issues [6] - Award-winning models in the China Automotive Product Quality Performance Awards demonstrated superior reliability and stability, reflecting strong performance in quality control and durability [6]

Core Insights - The 2025 China Automotive Product Quality Performance Research (AQR) highlights the importance of quality in the integration of intelligent features and safety in vehicles [1][2] - The automotive industry is entering a phase of stock competition, with a significant increase in consumer demand for differentiated, personalized, and intelligent products [2][3] - The overall quality level in the automotive industry is declining, despite improvements in core component quality [4][5] Industry Trends - The global automotive market is shifting towards stock competition, with China's electric vehicle penetration expected to exceed 70% by 2030 [2] - Domestic brands are anticipated to capture over 65% of the market share by 2030, driven by their alignment with consumer preferences [2] - The introduction of solid-state batteries and advancements in AI technology are expected to accelerate the transition to intelligent vehicles [2] Quality Performance - The market quality performance score for 2025 is 27.19, reflecting a 23% increase from 2024, indicating a decline in overall industry quality [4] - Both fuel and electric vehicles have seen a decrease in market quality performance, with rising complaints from fuel vehicle users and new issues emerging for electric vehicles [5] - User satisfaction regarding product experience has fluctuated, with negative impacts from intelligent cockpit and driving systems on brand recommendation [5] User Experience Insights - The concept of "experience quality" has been introduced, revealing a sharp increase in user experience-related issues [3] - The gap between official range ratings and actual user experiences in electric vehicles is a core pain point, necessitating a user-centric evaluation system [2][3] - Companies are urged to understand real user scenarios and integrate engineering development with user feedback to enhance product performance [5][6] Company Strategies - Huawei emphasizes a safety-first approach in its quality strategy, integrating digital management and advanced technologies to enhance manufacturing capabilities [6] - Xiaomi's quality strategy focuses on a comprehensive management approach from design to after-sales service, aiming to create a robust quality defense system [6]