Core Insights - The "Su Super" event has become a significant cultural phenomenon, attracting over 2.118 million live spectators and 1.734 billion online views during the regular season, with social media discussions reaching 66.77 billion [1] - The grassroots nature of "Su Super" is a key factor in its popularity, with over 65% of the 516 participating players coming from everyday professions, creating a strong emotional connection between the event and the community [3][4] - The event has successfully integrated local culture and economic activity, with ticket stubs being used for discounts and promotions, resulting in a leverage effect where every 1 yuan spent on tickets generates 7.3 yuan in surrounding consumption [10] Community Engagement - The event has fostered community unity, as exemplified by players like Dai Hu, a village leader who has seen increased collaboration in his community due to the event [2] - The "Su Super" model has inspired similar grassroots football leagues across various provinces, indicating a growing trend in community-driven sports events [12] Cultural Significance - "Su Super" has ignited local pride and cultural identity, with each of the 13 participating cities fielding their own teams, enhancing regional cultural resonance [8][9] - The event has become a platform for cultural exchange, showcasing local culinary traditions and fostering a sense of belonging among fans [9][10] Economic Impact - The integration of cultural and economic elements in "Su Super" has demonstrated a successful model for enhancing local economies through sports, with significant participation from local businesses [10][11] - The event's success is attributed to its ability to meet the public's desire for joy and community engagement, highlighting the importance of cultural factors in economic development [13] Future Prospects - Preparations for the second season of "Su Super" are already underway, with a clear goal to enhance the event's quality and uniqueness [14]

Core Insights - The "Su Super" league has become a significant cultural and sporting event, attracting over 2.118 million live spectators and 1.734 billion online views during the regular season, with social media topic views reaching 66.77 billion [1][5][19] - The league's success is attributed to its grassroots nature, which resonates with the public's needs and fosters community engagement [5][20] - The integration of local culture and community spirit into the league has created a strong emotional connection between the teams and their respective cities [12][21] Group 1: Community Engagement - The league features a diverse range of participants, with over 65% of players coming from everyday professions such as delivery workers and students, which helps bridge the gap between football and the general public [4][19] - The "Su Super" league has fostered community unity, as exemplified by players like Dai Hu, a village leader who has used the league to promote sports among local youth [3][21] - The league's affordable ticket prices and local cultural events have made it accessible and appealing to a wide audience, enhancing community participation [7][17] Group 2: Cultural Significance - The league has successfully incorporated local cultural elements, with each of the 13 participating cities fielding its own team, thus igniting local pride and cultural resonance [12][20] - The "Su Super" league has become a platform for cultural exchange, showcasing regional culinary traditions and fostering a sense of belonging among fans [12][21] - The league's ability to generate cultural content and engage fans through social media has amplified its reach and popularity [19][21] Group 3: Economic Impact - The "Su Super" league has created a "ticket root economy," where a single ticket can stimulate an average of 7.3 yuan in additional local spending, demonstrating its economic impact [17] - The league's events have led to increased local consumption and tourism, contributing to the overall economic vitality of the regions involved [17][21] - The successful model of "Su Super" has inspired similar leagues across various provinces, indicating a growing trend in community-based sports events [19][20]