南方财经全媒体记者 林汉垚 站在2026年开端回望2025年，保险业在深度调整与主动变革中走过关键一年。 从预定利率动态调整机制落地到"报行合一"向非车险领域深化，从险资入市配套政策不断完善到友邦保险资管等外资独资保险资管公司开业， 一系列重磅政策勾勒出行业在利率下行周期中强化资产负债管理、回归保障本源并服务实体经济的清晰主线。 在南方财经全媒体集团指导下，21世纪经济报道通过对保险行业2025年全年动态的梳理、研究，发布保险行业年度十大新闻，复盘2025年，并 特邀保险行业专家杨本心、北京大学经济学院风险管理与保险学系主任郑伟教授、天职国际金融业咨询合伙人周瑾进行点评，探索保险行业追 求高质量发展的轨迹。 一、预定利率与市场利率挂钩及动态调整机制建立 2025年1月10日，国家金融监管总局向中国保险行业协会及各人身保险公司下发《关于建立预定利率与市场利率挂钩及动态调整机制有关事项 的通知》，提出要建立预定利率与市场利率挂钩及动态调整机制，引导公司强化资产负债联动，科学审慎定价。 《关于建立预定利率与市场利率挂钩及动态调整机制有关事项的通知》表示，中国保险行业协会定期组织人身保险业责任准备金评估利率专家 咨询 ...

Core Viewpoint - The issuance of the "Notice on Promoting the Deepening of Personal Marketing System Reform in the Life Insurance Industry" by the National Financial Supervision Administration marks a comprehensive and profound reform aimed at standardizing and promoting the healthy development of personal marketing in the life insurance sector [1][2]. Group 1: Background and Rationale - The "Notice" is based on two main considerations: the need to implement the central government's policy for high-quality development in the insurance industry and the urgent need to improve the personal marketing system in life insurance [2][3]. - Since the introduction of the personal insurance agent model in 1992, the personal agency channel has rapidly developed and has become a major driver of growth in the life insurance industry. However, the existing personal marketing system has shown significant shortcomings that need to be addressed [3]. Group 2: Positive Impacts of the Notice - The "Notice" will promote the transformation and upgrading of millions of agents, optimizing the sales personnel ecosystem. Currently, there are over 2 million personal insurance agents in China, with individual insurance business accounting for over 50% of the life insurance industry [4]. - It aims to optimize the commission incentive distribution mechanism to avoid irregularities and enhance the incentive effect. The "Notice" proposes four reform measures to improve the professional level of sales personnel and establish a more effective management and incentive system [5]. - The implementation of "reporting and operation in one" will strengthen industry regulatory efforts. The "Notice" requires insurance companies to prudently determine personal agency channel cost assumptions based on product types and sales complexities, ensuring accurate measurement and reasonable distribution of expenses [6]. Group 3: Establishing a Professional Honor System - The "Notice" calls for the establishment of a professional honor evaluation system for insurance sales personnel, shifting the focus from mere commission to service capability and customer satisfaction. This aims to enhance the professional identity of agents and ensure the stability of the sales workforce [6].