Core Viewpoint - Kuaishou has officially shut down its short drama mini-programs due to tightening regulations and a shift in user preference from paid to free short dramas [3][4][5]. Regulatory Environment - The tightening of regulations is highlighted by the State Administration of Radio and Television's announcement requiring all micro-dramas to have a distribution license or registration before airing [9]. - Kuaishou has taken measures to address violations, including removing over 100 micro-dramas and reporting serious violations to a blacklist [6][9]. Business Model Shift - Kuaishou's previous focus on paid short dramas through its mini-programs has shifted as free short dramas have gained popularity, with the market share of free dramas rising from 11% in January 2024 to 50% by October 2024 [11][13]. - The paid short drama model has seen a decline, with daily views dropping from 75 million to 60 million [14]. User Engagement and Performance - Kuaishou's average daily active users reached 408 million in Q1 2025, marking a historical high, with users spending an average of 133.8 minutes daily on the app [16]. - The marketing expenditure in the short drama sector has increased significantly, enhancing content value and user engagement [17]. Focus on AI Development - Kuaishou is now prioritizing its Keling AI initiative, which generated 150 million yuan in revenue in Q1 2025, with a significant portion coming from paid subscriptions by professional users [19]. - The company has established API services for over 10,000 businesses across various industries, indicating a strategic pivot towards AI and professional user engagement [19].