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“中国香水第一股”首秀遇冷:颖通控股上市破发敲响“代理依赖”警钟,高层回应来了
Mei Ri Jing Ji Xin Wen· 2025-06-26 15:12
Group 1 - The core viewpoint of the article highlights the contrasting performance of three companies that went public on the same day, with Ying Tong Holdings experiencing a significant drop in stock price on its debut, while the other two companies saw substantial gains [1][2]. - Ying Tong Holdings, known as the "first Chinese fragrance stock," faced a 16.67% decline on its first trading day, closing at HKD 2.4 per share, resulting in a total market capitalization of HKD 3.2 billion [1][2]. - The CEO of Ying Tong Holdings attributed the stock market fluctuations to normalcy and emphasized the company's commitment to "long-termism," suggesting that future growth will be reflected in the stock price [2][5]. Group 2 - Ying Tong Holdings has a significant reliance on brand licensing, with self-operated revenue accounting for less than 1%, which poses risks such as the expiration of distribution agreements and customer returns [2][10]. - The company has seen revenue and net profit growth in recent years, with projected revenues of CNY 1.699 billion, CNY 1.864 billion, and CNY 2.083 billion for the fiscal years 2023 to 2025, respectively [3][10]. - The Chinese fragrance market has substantial growth potential, with a low penetration rate and an expected compound annual growth rate of 14.0% in per capita spending from 2023 to 2028, potentially reaching a total market size of CNY 47.7 billion by 2028 [6][10]. Group 3 - Ying Tong Holdings has established partnerships with luxury brands such as Hermès and Van Cleef & Arpels, but its heavy reliance on these brands raises concerns about its long-term sustainability [10][13]. - The company has attempted to shift towards a "distribution + self-operated" model to reduce dependency on external brand licenses, but its own brand, Santa Monica, has not significantly contributed to revenue, accounting for less than 1% of total revenue over the years [10][14]. - The competitive landscape is intensifying with the rise of domestic fragrance brands, prompting Ying Tong Holdings to enhance its self-owned brand promotion and market investment to maintain its market position [14].