今年春节，长达九天的假期为绥阳县带来了浓浓的烟火气。家人团聚的温馨、走亲访友的热络、逛街购物的惬意、品尝美食的满足，交织成一幅热闹红火 的新春消费画卷。 消费升级新趋势 "悦己经济"成亮点 近日，记者走访绥阳合力超市鑫港国际店发现，今年的"年货清单"悄然发生变化。从传统的洗漱用品到新潮的智能小家电，从必备的生鲜食品到休闲的坚 果炒货，市民的购物车里不仅装满了年味，更折射出消费结构的持续升级。其中，山竹、蓝莓、榴莲等高品质水果及精品礼盒类商品销量火爆，生动展现 出"悦己经济"的消费趋势，市民更愿意为提升生活品质、满足自身喜好进行消费。 从清晨的早市到夜晚的商圈，绥阳县处处洋溢着节日的喜庆，满满的购物车、稳稳的"菜篮子"、美味可口的佳肴，共同勾勒出新春消费市场品类丰富、供 需两旺的繁荣景象。 春 政府助力掀热潮 消费市场活力足 超市内，红火的节日装饰与络绎不绝的客流交织，营造出浓厚的节日氛围。据店长唐有燕介绍："今年1月以来，客流量大增，门店销售同比增长约十个 点。生鲜早市尤其受欢迎，我们备货充足，价格实惠。像基围虾、本地特色生鲜以及高单价的进口水果都卖得特别好。" 餐饮市场人气旺 舌尖美味聚团圆 如果说超市是家 ...

新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消费试验 区，探索建立天府新消费研究院。 今年，四川将实施消费提振五大专项行动，加快构建"大消费"促进生态体系。这是记者春节假期前 从2026年全省商务工作会议上获悉的。 场景载体创新发展行动方面，将高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府 首发新地标，支持非标商业场景创新；扩大农村以旧换新商家覆盖范围，引导星巴克、海底捞等品牌下 沉县城乡镇等。 服务消费提质惠民行动方面，将在入境消费、汽车后市场等方面研究出台专项支持政策；培育打造 一批"不夜天府"标杆场景和项目；推出不少于1000家烟火特色小店和30个区域特色品牌；提升扩容"川 字号"银发旅游列车。 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能家 居等本地优势产业 ...

●新增离境退税商店300家 消费环境优化提升行动方面，将新增离境退税商店300家；规范报废机动车回收拆解行业，探索制 定碳减排、碳积分和碳交易标准规则；推动各项政策与消费政策协同联动等。 2025年，四川加力扩围以旧换新，各类"焕新"商品申请量达1307万件，撬动消费1665.7亿元。 ●推出不少于1000家烟火特色小店和30个区域特色品牌 ●配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐 ●高标准新打造40个场景、15个特色消费创新引领集聚区和10个天府首发新地标 商品消费扩容升级行动方面，将优化消费品以旧换新政策，会同财政部门聚焦汽车、家电、智能 家居等本地优势产业，联动市州开展自主特色探索；开展第五届熊猫消费节等活动，打响"川字号 优品100"活动品牌等；配合"川超"、马拉松等赛事，推出吃、住、行、游、购、娱优惠套餐。 新型消费加温培育行动方面，将聚焦情绪价值体验提升，大力发展首发经济、银发经济、青春经 济、悦己经济、票根经济，挖掘"人工智能+消费""IP+消费"、健康消费等潜力；探索打造新型消 费试验区，探索建立天府新消费研究院。 场景载体创新发展行动方面，将高标准新打造40个场景、1 ...

深圳商报·读创客户端首席记者 董思 "爱你老己"成为年轻人自我关怀的热梗，以情绪价值为核心的"悦己消费"正深度融入日常生活。马年春 节期间，深圳这类主打情绪消费的市场持续走热，记者走访市场了解到，美甲、潮玩、香氛等相关品类 消费热度明显攀升。 春节前夕，被称作过年"变美三件套"的美甲、美睫、美发服务迎来预订高峰，多家门店接连发布春节调 价通知，美甲"春节服务费"普遍上涨30元至50元，即便加价依旧"一位难求"。 香氛消费也从小众走向大众，深圳湾万象城多家香氛品牌门店人气很旺，观夏马年春节快闪店内多款香 氛礼盒销量走高，不少女性消费者到店体验选购，为自己增添一份新年仪式感。 95后消费者苏苏的新春购物清单颇具代表性。除提前预订美甲服务外，她还入手了心仪已久的黄金饰品 与博物馆联名香氛。"往年过年总忙着给亲友挑选礼物，今年也想好好宠爱自己。" 00后小周则一口气买下IP联名DIY姓名水杯、潦草小狗新年周边包袋与挂件，还在泡泡玛特选购了新春 潮玩。"都是给自己的新年小礼物，看着就开心。" 一位长期观察深圳消费领域的业内分析师指出，过去，消费往往被看作是一种满足生活需求的手段，而 如今，消费超越了满足基本需求的层次， ...

文旅融合，"融"出消费新潜力。正在热播的《太平年》，将千年前的吴越风华，重新带入大众视野。杭 州以此为契机，将文化IP转化为"剧游浙江"的生动场景：顺势推出"跟着《太平年》游杭州"系列旅游线 路，邀请市民游客用9天时间，沉浸式体验吴越文化的精髓。绍兴解锁"戏"里"剧"外，推出"我在古城过 大年""今在上虞·庆虞年"等太平年系列活动。市民游客可化身"寻迹者"，解锁一条穿越古今的"剧游"线 路。这种"文、影、旅"的深度融合，在游客心中建起独特的情感联结和价值认同，成为激发消费意愿的 关键。 日前，商务部、文化和旅游部等9单位印发《2026"乐购新春"春节特别活动方案》，通过文商旅体融 合、线上线下联动，着力扩大优质供给，丰富消费场景，推动"文旅+百业"释放出提振市场、丰富生 活、赋能高质量发展的巨大新动能。 向内关照，"照"见发展"心"动能。当下，"爱你老己"温暖全网，"悦己经济"蓬勃发展，旅游心态正从"感 官刺激"向"自我关怀"转变。广西"窝囊漂"带起"慢节奏"，江西"无痛爬山"频频出圈。一句"我想离开浪 浪山，出去闯闯"，说出许多人的心声，引发游客纷纷前往《浪浪山小妖怪》取景地，寻求"逃离日 常"的仪式感。这 ...

【导读】春节档总票房突破6亿元，《飞驰人生3》超2.5亿元，《惊蛰无声》超1亿元 中国基金报晨曦综合整理 2026年春节档，最新票房数据来了！ 值得一提的是，该影片约90%的场景取景于深圳，呈现出一幅"银幕之内是故事，银幕之外是深圳"的深度城市叙事画 卷。《惊蛰无声》的上映不仅是一场电影盛事，更是深圳城市形象的一次全新展示。 预售票房排在第三位的是由同名漫画改编、袁和平执导的《镖人：风起大漠》，截至发稿票房超6300万元。 2月16日晚间，灯塔专业版数据显示，2026年春节档票房（含预售）已突破6亿元。 | FAST AT IT AND STEN | 0320.40 | 1U.570 | 55.5 | 3.7 | | --- | --- | --- | --- | --- | | 2026-02-17上映 | | | | | | 熊出没·年年有 熊 | 6268.38 | 10.4% | 48.5 | 8.3 | | 2026-02-17上映 | | | | | | 星河入梦 | 3436.07 | 5.7% | 43.5 | 10.4 | | 2026-02-17上映 | | | | | | 熊猫计划之部落 ...

Core Concept - The article discusses the emergence of the "emotional economy," which encompasses various aspects such as "self-love economy," "companionship economy," and "anger economy," highlighting how emotions are increasingly activated and monetized in consumer behavior [2][30]. Group 1: Emotional Economy Overview - The emotional economy is defined as a new economic form where consumer purchases are driven by emotional value rather than just functional or price considerations [5][33]. - Emotional consumption is characterized by the pursuit of inner joy, comfort, recognition, or stress relief, emphasizing the experience of feeling over the physical product itself [5][33]. - The emotional economy includes three layers: emotions as commodities, the role of platforms in capturing and analyzing emotional data, and the shift of brands towards providing meaning and empathy [6][33][36]. Group 2: Case Study - Pop Mart - Pop Mart serves as a clear example of how the emotional economy operates, utilizing a blind box model that creates uncertainty and emotional anticipation, significantly enhancing purchase willingness [7][35]. - The business model of Pop Mart relies on a system that converts emotions into data, allowing for the adjustment of emotional supply based on consumer feedback [8][36]. - Pop Mart's strategy focuses on maintaining ongoing emotional connections with consumers rather than just completing sales, thus transforming emotions into a systematic economic resource [8][36]. Group 3: Market Trends and Growth - The emotional economy in China is rapidly evolving, with a significant portion of young consumers (over 40.1%) prioritizing emotional value and interest in their purchasing decisions [9][37]. - The market size of the emotional economy in China reached approximately 2.3 trillion yuan in 2024, with projections to exceed 4.5 trillion yuan by 2029 [9][37]. - Emotional experiences shared on social media contribute to the formation of a "sympathy network," which can be transformed into economic value [9][37]. Group 4: Key Aspects of Emotional Economy - The "self-love economy" emphasizes personal well-being and mental health expenditures, with services like massage and meditation becoming regular budget items [16][44]. - The "companionship economy" includes the growing pet economy, which reached nearly 300 billion yuan in 2025, and the increasing acceptance of online psychological services [19][47]. - The "anger economy" highlights how negative emotions are exploited for engagement on social media, with anger being a particularly effective driver of content sharing and interaction [22][23].

广府年味新地标焕新登场 新春期间，商圈以首发首展持续激活消费动能。广州友谊环市东店独家呈现Hommage致敬系列限量腕 表首展，全球仅28枚，以匠心工艺铸就时间艺术；国际美妆品牌亦于天河、北京路商圈首发马年限定新 品，精准引爆"悦己经济"。 马年新春假期正式开启，广州各大商场也正式拉开了新春年味消费的大幕，在春节假期里通过多元化的 年味体验、丰富的消费产品等激发新春消费潜力。据悉，广百股份旗下广百、广州友谊、新大新等多个 品牌以"请到广百过大年"为主题，在广州各核心商圈门店同步开启持续近半个月的新春盛典。从千年古 道北京路到活力天河商圈，再到高端奢雅的环市东，其广府年味将日渐浓厚，醒狮采青、鱼灯快闪、财 神天团、潮玩IP、非遗手作、首发首展……一幅流动的广式年味地图已然铺开，诚邀市民游客共赴一 场"好意头"满满的新春之约。 在广货文创领域，三七互娱与广州友谊跨界推出"你我的友谊"联名新春礼盒，承载千年商都数字活力， 展现广货在文创赛道上的生动表达。广百黄金挂件新年持续热销，其中以马年为主题推出的精美小马钥 匙扣尤为抢手，线上上架不到1小时即售出过百件，成为年轻消费者争相入手的"新年好意头"单品。越 秀花市、荔 ...

Core Viewpoint - The article discusses the emergence of the "emotional economy," which encompasses various consumer behaviors driven by emotions, such as self-care, companionship, and anger, highlighting the complexities and implications of these trends in modern society [4][6][30]. Group 1: Emotional Economy Overview - The emotional economy is defined as a new economic form where consumers prioritize emotional value over functional value in their purchasing decisions [9][12]. - Emotional consumption is driven by the need for psychological comfort, self-identity, and emotional resonance, rather than just the utility of products [8][9]. - The emotional economy includes three layers: emotions as commodities, the role of data and platforms in shaping emotional experiences, and the shift from functional value to emotional connection in brand relationships [9][11]. Group 2: Examples of Emotional Economy - Pop Mart serves as a clear example of the emotional economy, where its blind box model creates emotional anticipation and excitement, leading to increased consumer willingness to purchase [10][11]. - The emotional value derived from Pop Mart's products is not just about the toys themselves but the designed emotional experience associated with the purchase [10][11]. - The emotional economy is rapidly growing, with a projected market size of approximately 2.3 trillion yuan in 2024, expected to exceed 4.5 trillion yuan by 2029 [12]. Group 3: Subcategories of Emotional Economy - The "self-love economy" has gained prominence, where consumers focus on personal well-being and emotional satisfaction through various expenditures, such as wellness services and hobbies [20][21]. - The "companionship economy" is characterized by the rise of AI companionship and emotional support services, which have become significant in addressing loneliness and emotional needs [24][25]. - The "anger economy" reflects the monetization of negative emotions, particularly through social media, where content designed to provoke anger garners more engagement and visibility [26][27]. Group 4: Future Implications of Emotional Economy - The emotional economy raises concerns about the potential for emotional commodification to lead to a depoliticized approach to self-care, shifting responsibility for emotional well-being onto individuals rather than addressing systemic issues [30][32]. - The article suggests that while the emotional economy can provide short-term comfort, it may also internalize structural problems as personal issues, complicating the relationship between individual well-being and societal conditions [31][32]. - The evolution of the emotional economy may lead to a revaluation of emotional skills in the workforce, particularly as AI takes over more analytical tasks, potentially benefiting those with strong emotional intelligence [33].

年前的办公室，环视一圈，大家的工位上摆放着各色看起来"没什么大用的东西"："放轻松"的小松树绿植、一小棵"禁止蕉绿"的绿蕉、祈求发财 的小财神摆件、各式各样的茶宠在电脑显示屏上站成一排…… 越来越多的年轻人日常生活里勤俭节约，但在旅行、演唱会、健身、非遗体验上却能"一掷千金"。从LABUBU潮玩，到"村超"、情绪疗愈馆，这 些现象背后，都指向同一个关键词——情绪价值。 他指出，这一趋势具有明显的代际特征。老一代人经历过物质匮乏，更重视实物的耐用性与安全性；而"00后"等新生代成长于物质相对充裕的时 代，他们对"精神满足"的敏感度更高。为兴趣、体验、共鸣付费，在他们看来并非奢侈，而是生活的一部分。 2025年11月16日，湖北武汉，顾客在门店内体验"拼豆"娱乐项目。 因此，多地政府在工作报告中提及"情绪经济""悦己经济"，并非短期刺激，而是顺应长期趋势。黄汉权判断，这是一种不可逆转的结构性变化。 消费主力人群的观念已经转向，供给侧必须跟上，产业布局必须匹配，否则就会错位。 值得注意的是，"为情绪买单"并不意味着放弃性价比。年轻人一边追求体验，一边精打细算，本质上是希望用更合理的成本，换取更高的精神收 益。黄汉权 ...