此外，周鸿祎还提到，前段时间有个中国前首富被人网暴了，我知道他也挺委屈的，但是反过来说，时 代变了，网民对你都不了解，对你当然会有很多误解，你不出来发出你的声音，你没有你的粉丝，那么 就只能是你的对手发出声音。（罗宁） 新浪科技讯 9月24日下午消息，今日，罗永浩与周鸿祎深度对谈，周鸿祎表示，抖音在全中国流行之 后，中国至少有8亿人，包括我们的父母，很多同学、朋友全都在每天刷抖音。而且这玩意儿它是很有 魔力，看一次就上瘾，然后大脑就被格式化了。很多人除了短视频，别的看不了的。 责任编辑：李思阳 ...

Core Insights - The dialogue between Zhou Hongyi, founder of 360 Group, and Zhou Yunjie, Chairman and CEO of Haier Group, highlights the evolving role of entrepreneurs in creating personal brands (IP) and the challenges they face in this new landscape [1][2] - Zhou Yunjie emphasizes the importance of integrating personal branding with corporate strategy and transformation, suggesting that the purpose of creating IP is not just for publicity but to enhance the overall business direction and user experience [1][2] Group 1 - Zhou Hongyi expresses frustration over the misconception that creating IP is merely about becoming an internet celebrity or engaging in live commerce, pointing out that entrepreneurs have historically engaged in public speaking and writing to build their brands [1] - Zhou Yunjie discusses his concept of an IP matrix, which encourages company executives to embrace the internet and utilize new storytelling methods to promote their brand and products [1][2] - Zhou Yunjie notes that while Haier has accumulated over 100 million followers through various IP initiatives, the information is often scattered, and he aims to connect these efforts to drive systemic change within the company [2] Group 2 - Zhou Yunjie believes that the integration of IP with corporate responsibilities allows for better communication of firsthand information from the market, which can inform product design, quality improvement, and user experience [2] - Zhou Hongyi agrees with Zhou Yunjie's perspective, stating that while the methods of creating IP have changed, the fundamental goal remains the same: to engage in dialogue with the public and users [2]