Core Insights - The dialogue between Zhou Hongyi, founder of 360 Group, and Zhou Yunjie, Chairman and CEO of Haier Group, highlights the evolving role of entrepreneurs in creating personal brands (IP) and the challenges they face in this new landscape [1][2] - Zhou Yunjie emphasizes the importance of integrating personal branding with corporate strategy and transformation, suggesting that the purpose of creating IP is not just for publicity but to enhance the overall business direction and user experience [1][2] Group 1 - Zhou Hongyi expresses frustration over the misconception that creating IP is merely about becoming an internet celebrity or engaging in live commerce, pointing out that entrepreneurs have historically engaged in public speaking and writing to build their brands [1] - Zhou Yunjie discusses his concept of an IP matrix, which encourages company executives to embrace the internet and utilize new storytelling methods to promote their brand and products [1][2] - Zhou Yunjie notes that while Haier has accumulated over 100 million followers through various IP initiatives, the information is often scattered, and he aims to connect these efforts to drive systemic change within the company [2] Group 2 - Zhou Yunjie believes that the integration of IP with corporate responsibilities allows for better communication of firsthand information from the market, which can inform product design, quality improvement, and user experience [2] - Zhou Hongyi agrees with Zhou Yunjie's perspective, stating that while the methods of creating IP have changed, the fundamental goal remains the same: to engage in dialogue with the public and users [2]