以下文章来源于中国企业家杂志 ，作者邓双琳 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 一个失败过的企业家如何"死而复生"？ 还有两年就到"知天命"的年纪了，但韩后创始人王国安觉得自己的身体状态前所未有的好，无论精力还是体 力，都比20年前更甚。 "我最近两年每天坚持打两小时篮球，一周打七场，和附近学校篮球队的学生一起。以前我体力跟不上，现 在把他们都打趴下我还不累，我都怀疑自己是不是身体出问题了？"说着，王国安离开办公桌，兴奋地做了 一个原地投篮的动作。 如今王国安这个名字基本只出现在书面，生活中大家更多喊他"王敢敢"——多年前业内便称他王敢敢，因为 他是出了名的胆大、敢说、敢干，几十年一以贯之的个性，倒成了他失败后破圈的符号。 不是每一个命悬一线的企业家，都有心力从崖底爬起来。王国安透露，他做了两件事把自己拉出深渊： 一 是主动把自己利空出尽，把丧事当成喜事办；二是重新找到赢的感觉。 "最低谷也是最幸运的时候，因为利 空彻底出尽了，起码你能确定以后每天都是触底反弹的过程。"王国安说。 他将这几年失败经历视作自己的财富，错误反思了，心力更强了，事业有了新的生机，连身边的圈子都换 了。 左二为王国安。 ...

此外，周鸿祎还提到，前段时间有个中国前首富被人网暴了，我知道他也挺委屈的，但是反过来说，时 代变了，网民对你都不了解，对你当然会有很多误解，你不出来发出你的声音，你没有你的粉丝，那么 就只能是你的对手发出声音。（罗宁） 新浪科技讯 9月24日下午消息，今日，罗永浩与周鸿祎深度对谈，周鸿祎表示，抖音在全中国流行之 后，中国至少有8亿人，包括我们的父母，很多同学、朋友全都在每天刷抖音。而且这玩意儿它是很有 魔力，看一次就上瘾，然后大脑就被格式化了。很多人除了短视频，别的看不了的。 责任编辑：李思阳 ...

Core Insights - The dialogue between Zhou Hongyi, founder of 360 Group, and Zhou Yunjie, Chairman and CEO of Haier Group, highlights the evolving role of entrepreneurs in creating personal brands (IP) and the challenges they face in this new landscape [1][2] - Zhou Yunjie emphasizes the importance of integrating personal branding with corporate strategy and transformation, suggesting that the purpose of creating IP is not just for publicity but to enhance the overall business direction and user experience [1][2] Group 1 - Zhou Hongyi expresses frustration over the misconception that creating IP is merely about becoming an internet celebrity or engaging in live commerce, pointing out that entrepreneurs have historically engaged in public speaking and writing to build their brands [1] - Zhou Yunjie discusses his concept of an IP matrix, which encourages company executives to embrace the internet and utilize new storytelling methods to promote their brand and products [1][2] - Zhou Yunjie notes that while Haier has accumulated over 100 million followers through various IP initiatives, the information is often scattered, and he aims to connect these efforts to drive systemic change within the company [2] Group 2 - Zhou Yunjie believes that the integration of IP with corporate responsibilities allows for better communication of firsthand information from the market, which can inform product design, quality improvement, and user experience [2] - Zhou Hongyi agrees with Zhou Yunjie's perspective, stating that while the methods of creating IP have changed, the fundamental goal remains the same: to engage in dialogue with the public and users [2]