Core Viewpoint - The article discusses the journey of Wang Guoan, the founder of Hanhou, from facing significant debt and business challenges to revitalizing his company and personal brand through resilience and strategic actions [4][11][19]. Group 1: Personal Resilience and Recovery - Wang Guoan has transformed his physical and mental state, engaging in activities like basketball to maintain energy and enthusiasm, which he attributes to his recovery from financial difficulties [6][18]. - He emphasizes the importance of facing challenges head-on, stating that acknowledging and addressing negative situations can lead to a sense of certainty and the potential for improvement [14][15]. - Wang views his past failures as valuable experiences that have strengthened his resolve and provided new opportunities for growth [9][10]. Group 2: Business Strategy and Brand Building - The company has maintained profitability despite past challenges, with Wang focusing on rebuilding trust within his team and re-establishing a strong company culture [10][30]. - Wang has initiated a strategy to revitalize Hanhou by introducing high-end products, aiming to enhance the brand's market position and consumer perception [33][36]. - The concept of creating a personal brand (IP) has been pivotal for Wang, allowing him to connect with a new audience and rebuild trust, which is essential for the company's future success [21][25][26]. Group 3: Team Dynamics and Leadership - There is a noted lack of trust within the Hanhou team, stemming from past failures, which Wang acknowledges as a significant challenge to overcome [30][31]. - Wang's leadership approach involves engaging the team in a shared vision and encouraging them to embrace risk and innovation, contrasting with their current cautious mindset [32][39]. - The company is exploring new leadership models, such as hiring project CEOs based on their past successes, to foster a culture of accountability and shared goals [37][38].

以下文章来源于中国企业家杂志 ，作者邓双琳 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 一个失败过的企业家如何"死而复生"？ 还有两年就到"知天命"的年纪了，但韩后创始人王国安觉得自己的身体状态前所未有的好，无论精力还是体 力，都比20年前更甚。 "我最近两年每天坚持打两小时篮球，一周打七场，和附近学校篮球队的学生一起。以前我体力跟不上，现 在把他们都打趴下我还不累，我都怀疑自己是不是身体出问题了？"说着，王国安离开办公桌，兴奋地做了 一个原地投篮的动作。 如今王国安这个名字基本只出现在书面，生活中大家更多喊他"王敢敢"——多年前业内便称他王敢敢，因为 他是出了名的胆大、敢说、敢干，几十年一以贯之的个性，倒成了他失败后破圈的符号。 不是每一个命悬一线的企业家，都有心力从崖底爬起来。王国安透露，他做了两件事把自己拉出深渊： 一 是主动把自己利空出尽，把丧事当成喜事办；二是重新找到赢的感觉。 "最低谷也是最幸运的时候，因为利 空彻底出尽了，起码你能确定以后每天都是触底反弹的过程。"王国安说。 他将这几年失败经历视作自己的财富，错误反思了，心力更强了，事业有了新的生机，连身边的圈子都换 了。 左二为王国安。 ...